SEO-Glossary

We optimize content and structure to improve a website’s visibility on search engines as part of Search Engine Optimization (SEO) practices.The SEO-glossary provides information on SEO-terms and other relevant terms for readers.

Why invest in search engine optimization? Investing in search engine optimization boosts a website’s visibility, attracts customers, and improves the user experience, ultimately boosting business outcomes.

What is the use of this glossary? With our SEO-glossary, you will learn how to identify key SEO-terms, understand the principles of search engine optimization, and implement effective strategies to improve your website. It provides practical tips on content optimization, technical aspects, and link management. The glossary will help you figure out how you can improve your site’s search engine visibility and your business goals online.

How can Katrium’s SEO search engine optimization services help? Katrium offers a comprehensive range of services, including contact center services, research services, business support services, content generation, search engine optimization, and some other services. Katrium’s experts can help you design and implement an effective SEO strategy for your business needs. They understand how search engine algorithms work and can optimize your website to better respond to user search queries and get the visibility they deserve in search results. Katrium’s services extend beyond technical optimization; we also assist in creating quality content, managing your social media presence, and enhancing customer service. By combining different services, you can ensure a comprehensive approach that supports the growth of your business online. See also our search engine optimization guide regarding the vocabulary.

Contact us, and we will tell you more about how we can tailor our SEO services to meet your business needs and goals. Search engine optimization is an investment that can deliver long-term results, and Katrium is ready to support you on your journey toward better visibility and success online.

Katrium provides a comprehensive suite of services, including technical optimization, content creation, social media management, and customer service enhancement, promoting holistic online business growth.

SEO-Glossary – A

A/B testing

Testing two different options to find out which one works better. We can perform testing for website visitors or target groups of ads. The content of the options can be the conversion of an ad image or text, a different target group, the location of ads on a page, or the editing of different elements of a web page.

Above The Fold

Above The Fold refers to the portion of a website that is visible without scrolling when a page is first opened or loaded.

Absolute Link

Absolute Link refers to the entire URL displayed as a link when clicked, allowing users to access the site’s address. For example http://Example.com/folder/file.html

AJAX

Asynchronous JavaScript and XML is a web development technology that enables page updates without the need to re-load the entire page.

Algorithm

A guide to a computer program used by Google or other search engines. The action guide selects the proposals for the search results as well as the order according to different criteria, which change regularly.

ALT text/attribute

An alternative text for an image or other graphic content. The purpose of the text is to display what is in the image to the user if the image is not displayed or has been removed. Search engines also use these texts in algorithms that allow you to highlight a website image when searching for text.

AMP

Accelerated Mobile Pages is a web format that enhances the user experience by allowing pages to load quickly on mobile devices.

Analytics – Involves collecting and analyzing data to enhance search engine optimization, including website activity, visitor count, and user behavior.

Anchor text – Refers to a text that is also a link on a website. When a user clicks on the anchor text, it directs them to the linked site or content. Anchor text is an important part of search engine optimization (SEO) because it provides clues to search engines about the nature of the linked content.

API – (Application programming interface) Is a programming interface that enables data retrieval, transmission, or execution between various sites or software.

Async – (Asynchronous) is the simultaneous execution of tasks on a website or software, enhancing the speed and efficiency of the user experience.

SEO-Glossary – B

Backlink – A backlink is a link that leads from a website to another page using anchor text. Google and other search engines value pages that leverage backlinks, which usually results in good search engine rankings.

Microsoft owns and manages Bing, a search engine. One of the most popular search engines offers its users SEO services.

Black Hat SEO – A search engine-contradictory practice aimed at raising a site’s ranking in search results. Its use may lead to the removal of the site from the search engine.

BLOG

A blog is a website or part of a website where regularly updated articles, known as blog posts, are published. The term “blog” is short for “web log.” Blogs and SEO (search engine optimization) are related in many ways. Blogs allow you to facilitate constant updating and informative material, which can improve your site’s search engine visibility, blogs, by their very nature, offer to integrate keywords into the content of internal links from blog posts to new sites, to improve site structure and help search engines understand your site’s hierarchy.

Bot Traffic –  Robots created by search engines to explore websites. Search engines consider websites good investments if they receive frequent visits from robots. Bot traffic categorizes into two types: good robots and bad robots. Good robots can be site-tracking robots, analytical robots, and social media robots. Bad bots can damage a website through various means, including attempts to cause distributed denial-of-service (DDoS) attacks or through the implementation of Black Hat SEO strategies.

Bounce Rate – A percentage of users who visit your website without viewing your other pages or using your page in any appropriate way.

Breadcrumb – A navigation tool designed to help website users tell where they are on the site and help search engines understand the structure of the site.

SEO-Glossary – C

Cache is a website or computer’s internal storage space, designed to reduce loading time and improve performance by allowing data retrieval from nearby locations instead of the source.

Cache page is a copy of a page stored in a search engine cache, enabling faster loading if necessary.

Caching – Is the temporary storage of data to reduce network traffic load and improve the user experience.

Canonical URL – Is a website’s primary address, chosen by search engines for similar content.

ccTLD is a country code for search engine optimization, helping a site rank higher in search results.

Cookie is a small text file stored on a user’s computer containing user preferences, website visits, and other necessary information for website analytics, user tracking, and performance optimization.

Core Web Vitals – Google’s website performance measure, assessing user experience and site load time, which is crucial for improving website performance and ranking in search results.

Crawler – Also known as a spider or bot, is a search engine program that automatically indexes websites by navigating the web and collecting site content, link structure, and other data.

Crawling – Is a crucial process where search engine crawlers or bots search the internet, index content, and update the search engine index to provide accurate search results.

Conversion optimization (CRO) is a strategy that focuses on improving a website or digital product to boost visitor engagement and prompt desired actions such as making a purchase, placing an order, or registering.

CSS – (Cascading Style Sheets) is a style scheme that defines the presentation of elements on a website or media, enabling consistent appearance and style management by designers and developers.

CTR (Click-through rate) represents the percentage of times an ad, link, or email message is displayed compared to the number of clicks it receives. CTR is an important metric in digital marketing and advertising optimization. A high CTR can indicate that the ad or link is attractive and arouses the interest of users.

SEO-Glossary – D

Data – Is crucial for companies to understand their websites’ functionality and customer behavior, providing valuable information for analysis.

Deep linking – A link is a method where a link directs to a specific page section, allowing content sharing or user access to the desired part of the website.

Direct traffic – This refers to website traffic that originates directly from the user’s browser address bar, without external sources like search engines or social media.

Directory – A directory is a website or service that lists related websites in a specific way, specialized in a specific subject or industry, helping users find relevant resources in a specific area.

Domain – A domain name is a string that uniquely identifies a website on the internet, serving as an address in the URL.

Moz Marketing/SEO developed Domain Authority, a metric that assesses a domain’s credibility and search engine optimization prowess. A higher number indicates stronger authority.

Doorway page – A web page optimized for specific search terms, often created by search engine algorithms to manipulate a site’s search rankings.

Duplicate content – The identical content on multiple web pages or URLs—can negatively impact a site’s ranking in search results, according to search engines.

Dwell Time – Is a user engagement measure that influences search engine ratings and site quality, influenced by website time spent and CTR.

SEO-Glossary – E

E-commerce – Involves online commercial operations, including selling products and services, receiving payments, managing inventory, providing customer service, and marketing through the network.

Engagement – Refers to user participation in a website, app, or social media content, involving comments, sharing, liking, clicking, surveys, and discussions. High engagement on websites and social media platforms indicates interesting, relevant, and interactive content, indicating its success and impact on users.

Exit Rate – Is a website analytics term that measures the percentage of users who leave a site from a particular page in terms of the total number of pages. The exit rate refers to the percentage of users who choose to leave a specific page compared to all other users on the site.

External Link – External links, also known as outbound links, are hyperlinks on a website that direct users to a different domain or website, redirecting them away from the current site.

External links are important to the nature of the network interconnection, allowing users to navigate between different websites and access a wide range of information. They serve to provide references, sources, and additional information, or to direct users to related content on other websites.

SEO-Glossary – F

Faceted Navigation (Filtered Navigation)

Faceted Navigation (Filtered Navigation) refers to a website interface model that allows users to provide a more sophisticated search experience and more detailed content filtration. This is especially important in the context of large online stores or diverse content sites with a wide range of products or content.

Featured Snippets

Featured Snippets are specific search results that Google displays directly on the search results page before traditionally listed results. They are short answers that aim to give a quick and concise answer to a user’s search question.

Fetch and Render Tool

Fetch and Render Tool is a Google Search Console tool that allows website owners and website administrators to see how Googlebot handles their page and how it looks in the site’s search results. This tool is part of the Google Search Console, which provides information about how websites perform in search results. 

Googlebot’s “Fetch and Render” feature enables users to request the retrieval and preview of a page in search results, ensuring that desired changes to the site’s content or structure are displayed.

File compression

File compression is the process of reducing the size of a file or group of files using algorithms to save storage space or facilitate faster network transfer.

Findability

Findability refers to the efficient and quick navigation of information, products, or services in online environments, significantly impacting user satisfaction and experience in website design and digital user interfaces.

First Link Priority

First Link Priority a concept in search engine optimization (SEO) that suggests that search engines may give more weight or priority to the page’s first link to a specific target. The concept is that when a page contains multiple links to the same item, search engines prioritize the first link found in the HTML code of the page.

This concept has been significant in SEO practices, especially at a time when websites use navigation menus, headers, subtags, or other repetitive elements with links to important pages. The notion was that according to first-link priority, the anchor text and context of the initial link could potentially have a greater impact on search engine rankings compared to subsequent links to the same item later on the page. The concept of first link priority has changed over time, and today search engines use more sophisticated algorithms. Modern search engines take into account many factors, such as link context, relevance, and authority.

Footer links

Footer links are located at the bottom of a website, provide essential information like copyright notices, contact details, terms of use, and privacy policies, which are crucial for SEO strategies as search engines evaluate their relevance.

Freshness

Freshness relates to search engine optimization (SEO) and describes the timeliness of a website or content and the regularity of updating. Search engines like Google can give priority to fresh and up-to-date content as it provides users with more relevant information. The freshness of a site can affect search engine indexing and ranking in search results. 

SEO-Glossary – G

Google

Google is the world’s largest and most used search engine, offering users the ability to find information and content on the web. Google also offers services such as search engine optimization (SEO) and advertising that enable them to improve their sites’ visibility and reach more customers.

Google AdSense

Google AdSense is a popular advertising network that enables website owners to display ads and earn revenue through user interaction. It’s particularly popular among bloggers and content creators, offering a wide range of themes and industries.

Google Ads

Google Ads is a popular online advertising program that allows users to display ads on Google search results, the Google Display Network, and YouTube, enhancing visibility, attracting traffic, and achieving business goals.

Google Analytics

Google Analytics is a popular website and application analytics service by Google, enabling website owners and marketers to collect detailed visitor statistics and reports.

Google Bomb

Google Bomb is a practice of trying to influence Google search results by linking a large number of links to a particular site with specific anchored texts. The aim of this is to get the search engine to penalize a particular site or word when users make related searches. Google has subsequently made several updates to its algorithm to reduce the effectiveness of Google Bombing and prevent manipulation of artificial search results.

Google Bot

Googlebot is an automated web robot or web crawler utilized by Google’s search engine to scan, index, and update websites. This robot travels the internet and collects information from sites so that Google can provide up-to-date and relevant search results information to users. It is important that websites are easily indexable to Google Bot so that their content can appear in the search results. This may be related to the site’s technical structure, URL structure, metadata, and other factors that help Google Boot understand and index the content of the site correctly.

Google Dance

Google Dance – A term referring to the frequent updates of search engine algorithms and indexing, caused significant variations in search results and fluctuated website rankings. However, Google has since developed a continuous update model, making “Google Dance” less noticeable and resulting in more stable search results.

Google My Business

Google My Business is a free service that enables organizations to manage business information in Google services like search results, maps, and reviews, improving local visibility and reaching customers, particularly for local businesses.

Google RankBrain

Google RankBrain – A part of Google’s search engine algorithm, uses artificial intelligence and machine learning to improve the user search experience by providing more relevant and understandable search results.

Google Search Console

Google Search Console is a free tool for website owners and marketers that tracks site performance, provides insights into Google’s indexing, and aids in search engine optimization by providing valuable insights.

Google Trends

Google Trends is a free tool that analyzes search query trends over time, providing a visual representation of search popularity. It aids in marketing, market research, content strategy design, and seasonal trends, guiding content production decisions.

Google Webmaster Guidelines

Google Webmaster Guidelines are guidelines provided by Google to website owners and marketers to optimize their site’s visibility and performance in search results. Adhering to these guidelines enhances site rankings and user experience, with regular updates.

Gray Hat SEO

It refers to search engine optimization (SEO) practices that are not entirely in the black and white area. This means that these practices may be in the grey area when it comes to ethics and compliance with search engine rules. In other words, neither clearly accept nor clearly reject them. While some gray hat SEO practices can seem to produce short-term benefits, they can also expose your site to risks. Risks may include a decline in search results rankings or removal of a site from the search engine index.

Guest blogging

Guest blogging is an SEO strategy where a person or company writes and publishes content on another website’s page, increasing visibility and quality content. However, ethical practices are crucial, as Google values quality links.

SEO-Glossary – H

Head Term

Head Term generally refers to short and general search terms that are broad. These are usually keywords consisting of one or two. The word is very common. The main objective of these terms is to attract high search traffic, but they can also be competitive.

An example of the head term could be “tourism,” “food,” or “health.”. These are wide-ranging topics, and they have high search traffic. However, their competition in search engines like Google can be very high, and they can be harder to place. The opposite of the head terms is “long-tail keywords,” which means longer and more accurate search terms. 

Header tags

Header tags, elements created in the HTML programming language, define the headings and subheadings of a website’s text content. Header tags are an important part of the page structure and provide search engines and readers with significant insights into the page hierarchy and content arrangement. Header tags are marked in HTML with the elements <h1>, <h2>,<h3>,</h4>,>h5>, and <h6>. Search engines use header tags to understand the context of the page and give weight to the headers in indexing page content and ranking in search results. We recommend using header tags logically and deliberately to clarify the page’s structure.

Heatmaps

Heatmaps visualize a site’s activity, helping to analyze user interactions and identify potential improvement opportunities, thus enhancing website performance and marketing strategies.

Homepage

Homepage refers to the first page of a website that usually opens when a user enters a domain name in the browser address bar. The homepage is often the central point for websites, providing a first impression and page navigation for users.

Hreflang

The HTML programming language entry used to notify search engines about the multilingualism of a website is the “hreflang” attribute. It helps search engines understand that a website has multiple versions of the same content in different languages and/or geographical regions. The Hreflang tag contains information about which language and/or regional versions of a particular page are linked to. This helps search engines provide their users with the correct version of the page based on language choice or location.

HTML

HTML serves as a standardized markup language utilized in creating and presenting web pages, laying the groundwork for site content and defining browser presentation. It is frequently combined with CSS and JavaScript for intricate web development tasks.

HTTP and HTTPS

HTTP facilitates the transmission and communication of data between web pages through a protocol. It enables interaction between a browser and a web server, allowing users to download page content from the server. An example is entering a URL and pressing “Enter.

HTTPS is an encrypted version of HTTP, which enhances data transmission security, particularly for sensitive information. It is identified by URLs starting with “https://&#8221;.

SEO-Glossary – I

Indexability

Indexability refers to the ability of a site to be indexed in a search engine database, such as Google. Indexability is an important concept in search engine optimization because only indexed pages can appear in search results. Indexability may be affected by the site’s Robots.txt file, Meta Robots tags in the site structure, Canonical tags, the overall structure and speed of the site, and if the site generates an error code.

Indexed page

Indexed page is a web page indexed by a search engine and stored in the index by search engine robots like Googlebot, which retrieves and presents relevant sites to users in search results.

Information queries are the search queries that consumers employ when looking for information or answers to questions. These searches may not be directly tied to purchasing plans or searching for a certain website, but they are designed to gather knowledge or better comprehend a particular issue. Such queries can produce search results containing articles, manuals, videos, or other data sources that meet the user’s information requirements. Website owners and content providers can optimize their material to match the needs of specific informative search questions, increasing their site’s exposure in search results and providing relevant information to users.

Intent

Intent refers to search queries and search engine optimization (SEO). The goal of a search query is to explain what the user is seeking or what he expects to find in the results. Search engines attempt to grasp the user’s intention by returning as many relevant search results as feasible. The most prevalent forms of intentions in a search query are seeking information, looking for information, or finding an answer to a question. Intention: The user is searching for a specific website. Functional intent indicates that the user intends to take part in an activity, such as a purchase or download. In addition, commercial research involves the user researching a product or service.

SEO-Glossary – J

JavaScript

JavaScript is a computer language used for web development and browser-based applications, enabling dynamic content production, user interaction, and dynamic content changes without reloading the page, alongside HTML and CSS.

JavaScript Redirect

JavaScript Redirect – (JavaScript control) means automatically redirecting a page to another page or URL using JavaScript. This can be useful, for example, when you want a user to automatically move to another page under certain conditions or after a certain time. JavaScript guidelines can be used in certain search engine optimization strategies, and it’s important to make sure that the control is user-friendly and that it supports your site’s goals.

JavaScript SEO

JavaScript in search engine optimization is a powerful and useful tool that can be exploited in a few SEO strategies, but it is advisable to avoid excessive use of the site so that the page doesn’t get too complicated. Some uses may include search engine indexing, website user experience and speed optimization, and canonical tags and hreflang.

JSON-LD

JavaScript Object Notation for Linked Data is a JSON-based data description language that was created expressly for representing semantic web data. JSON is a lightweight data interchange format built on key-value pairs and objects, such as setting “Mail Code” to “12345.”. JSON-LD allows data to be marked and connected in a form that is easy to understand for both humans and robots. It assists search engines with accurately understanding and categorizing a website’s content.

SEO-Glossary – K

Kanban

Kanban is a visual organizational technique whose basic idea is to visualize the work process and its tasks so that the team can easily monitor and manage the workflow. It is especially useful for SEO and search engine optimization projects, as it helps companies monitor and manage project progress. The Kanban tool helps companies organize and prioritize tasks so that they can be achieved effectively and on time.

Keyword

A search word written in Google or another search engine that leads to a web page menu based on the search word. Search engine optimization plays a large part in getting users to visit the website.

Keyword Density

Is the frequency of a specific keyword in a text, often expressed as a percentage, and was once a crucial factor in search engine optimization. However, search engine algorithms have evolved, and keyword frequency’s importance has diminished.

Keyword difficulty

Is an SEO term describing the challenge of achieving high rankings for a specific keyword. It helps website owners and marketers make informed decisions about their keyword choices, often using numerical scales or percentages.

Keyword Search

Is an analysis that seeks to identify and find words that could potentially get the desired audience to visit a website. An important part of search engine optimization, as well as keyword research, will help you find up-to-date keywords. 

Knowledge Advertising

Knowledge advertising is a complementary strategy to search engine optimization in digital marketing. The purpose is to show ads to a specific target group defined based on certain demographics, behaviors, or interests. Adding targeted advertising to your SEO strategy can maximize your online presence, drive relevant traffic, and improve your overall digital marketing strategy.

Knowledge Graph

Interprets user searches for more accurate, comprehensive information in search results. It aims to provide concrete answers to consumer questions, enabling faster and more accurate information retrieval.

Knowledge Panel

Is an information panel that displays on search results pages and summarizes the essential information about a search query. The Knowledge Panel aims to provide a quick and thorough overview of a topic related to a search phrase. The information panel may have graphics, basic information, links, and any other information.

KPI

Key Performance Indicator Is a measure used to measure the performance of an organization or team in achieving important business goals. KPIs help organizations monitor and assess whether they have achieved their strategies and goals. KPI can also be used in search engine optimization to understand how well a site performs on search engines and how much traffic and conversions it attracts.

SEO-Glossary – L

Landing page

Landing page is the primary entry point to a website, often the homepage, directing visitors to specific actions. A/B testing improves landing page effectiveness by comparing the performance of multiple versions.

Lead

Lead is a potential customer who expresses interest in a product or service through website features. A well-optimized, high-quality, user-friendly website improves search engine visibility and traffic, driving more leads.

Link

Link (or hyperlink) is a term used in a web connection, and it means a clickable element that leads the user to another web page or resource. Links are the basis for connections between websites and allow navigation between different websites or different parts of the same website. Links are important in search engine optimization because they affect the linking strategy between sites and can affect the site’s search engine ranking. High-quality and relevant-rated links can improve your site’s authority and visibility in search engines.

Link bait

Link bait is a word used to describe web material intended to entice other websites to generate links to it. The purpose is to get other sites to share or link to content naturally because of its quality, interest, or usefulness. Link bait can be, for example, a blog post, an information source, a video, or a podcast. The main goal should not only be to obtain links but also to engage users and provide useful content.

Link Building

Link Building is an SEO technique that aims to increase a website’s authority in search engines by acquiring quality and relevant links. However, the link development strategy must be both high-quality and ethical. Search engines can penalize websites that attempt to manipulate links artificially or engage in unethical behavior. Obtaining quality and natural links requires time and work, but they can be beneficial to your site’s long-term performance in search engine rankings.

Link Equity

Link equity refers to the strength and quality of the links, which tells you how much value the external links on the website bring to the site. This concept is related to search engine optimization (SEO) and how links can affect website authority and search engine ranking. Link equity also allows search engines to evaluate the reliability of a site and help search engines find the content on the site.

Link Farm

Link Farm – a group of websites created intentionally to create a large number of links to each other or third parties. Link farms are often artificially created and tend to manipulate search engine algorithms by massively adding links to sites to make them appear more popular or have more authority than they are. Link farms are often aimed at improving site search engine rankings with artificial links. However, this policy is contrary to the quality criteria and code of conduct of search engines and can result in websites being penalized in search results. Search engines such as Google try to identify and combat such artificial linking.

Link juice

Link juice is similar to “link equity,” except it concentrates on the influence of a single link on a website. Link juice indicates how much value each unique link contributes to the site. It also considers how the link may impact the linked site’s search engine rating and authority.

Link Profile

Link profile – a link profile refers to all links that lead to a specific website. A link profile is a component of a site’s linking strategy that describes the types of links it has acquired and how they affect its search engine ranking. Link profiles enable search engines to understand how a website is related to other websites. Link Profile assists search engines in determining the dependability and quality of a website’s content, as well as in locating content on the site.

Link Stability

Link stability refers to links on a website that are consistent over time. Link stability implies that the links do not change but remain constant and lead to the desired address. Link stability is also essential in search engine optimization for site visitors because it ensures that links work and directs them to the correct location.

Link velocity

Link velocity (or Link speed) Refers to the rate at which a specific website gets new links over time. This concept is one of several elements that search engines can evaluate when determining the dependability and authority of links to a website. In search engine optimization, the speed of links is measured as part of the evaluation of the site’s link reliability. Obtaining links too quickly, especially from questionable sources, can lead to the site being punished in search results. Instead, a natural and consistent link velocity can help a site’s long-term search engine ranking.

Link Volume

Link Volume refers to the number of links that point to a particular website. The amount to be calculated exists inside and outside the website. Link volume helps search engines find a site and place it in search results.

Links, external

External links are links that point to other websites. These links provide connections between various websites. External links can help with search engine optimization and increasing website authority. External links are used by search engines to determine a site’s dependability and relevancy to a specific topic.

Links, Internal

Are crucial for website navigation and user experience, connecting different sections, helping search engines understand a site’s structure, and determining significant pages and their relationships.

Links, Follow/NoFollow – “Follow” and “Nofollow” are link attributes that can affect how search engines track and rate links on websites.

Follow Link: When a link does not have a specific attribute, it is assumed to be “next,” i.e., search engines will follow it to index the linked page. It can positively impact the linked site, moving the so-called “link juice” and thus affecting the site’s authority in search results.

Nofollow links: prevent search engines from following a link due to the site operator’s reluctance or lack of trust, but they do not impact a site’s search engine rating.

Local Business Schema

This is a formula for search engine optimization for a local business. It helps search engines understand that the site is related to a local business and that it is reliable. The local business scheme provides crucial information about a company, aiding search engines in correctly categorizing its content, thereby improving its search ranking and boosting traffic and sales.

Local Queries

Local Queries are search queries in which a user searches for information or services in a specific geographical area. These queries are often related to local services or other local resources, such as “restaurants near me.”. Search engines, especially Google, strive to provide relevant local results to users when they make such local search queries. Local companies strive to optimize their online presence and use local SEO strategies to ensure that their business appears in these local search results.

Local SEO is a digital marketing strategy that enhances a local business’s visibility in search engines, particularly for those offering local services or products.

Log File

Log File is a file that records events in a system or application at a specific time. Log files are often used for troubleshooting, security monitoring, performance assessment, and system monitoring. They may include information about various events, errors, user activities, and other relevant information. These files are typically used in search engine optimization to get information about how search engines index and handle a website.

Login forms

Login forms are sections on websites or applications where users enter identification information to access a system or service, impacting search engine optimization (SEO) and the user experience.

Long Tail Keywords

Long Tail Keywords are the most specific and accurate search terms, consisting of several words. These keywords are usually longer and more targeted than shorter, more common search words. The term “long tail” comes from the fact that these highly targeted search terms form a long tail when looking at a search term curve. For example, short tail: “long tail,” and “Adidas runner-ups for men size 44”.

SEO-Glossary – M

Manual Action

Manual Action – a case in which a search engine, such as Google Search, a team, or an algorithm, has identified a site that breaches its criteria or policies. This may result in site punishment or extreme measures. Manual methods are typically utilized when automated search engine algorithms are unable to detect all rule infractions, necessitating manual review. This may include unethical linking methods, content manipulation, or other SEO practices that violate search engine guidelines. When a site receives a manual action, the site owner or administrator is often notified via the Google Search Console. The notification must include information about the infringement, such as well as advice for taking corrective action. It is critical to resolve violations and follow search engine guidelines to avoid ongoing penalties and ensure the site’s visibility in search results.

Meta Description

Meta Description is an HTML element that provides a brief description of a website’s content, aiding users in determining its accessibility and influencing its search engine ranking.

Meta keywords

Meta keywords were once an HTML element used by website managers to alert search engines to site-related keywords. However, today’s search engines, particularly Google, no longer use meta keyword information to rank websites. This change occurred as a result of many websites abusing the meta keyword section by filling it with irrelevant or even false terms to improve their search ranking.The meta keyword element, once crucial for search engine optimization, has been replaced by content quality and keywords, leading to a shift in focus.

Meta robots

Meta robots are an HTML element that tells search engines how to index and deal with specific elements of a page. This tag instructs search engines on how to index and monitor a page. The major characteristics that can be used in the meta robots tag are “index” and “follow/nofollow”, which control whether indexing and tracking of the page are permitted.

Meta Tags

Meta Tags which are HTML elements that are located in the <head> section of a site when programmed and provide metadata about the content of the site. This data is frequently used for search engine optimization and to enhance the user experience. Meta tags include Meta Description, Meta Keywords, Meta Robots, and numerous others.

Metrics

Metrics are frequently employed in search engine optimization (SEO). It refers to the measurements used to evaluate the performance of a website in search engine results and its visibility in search results. These metrics are monitored and analyzed to understand how different SEO strategies affect site performance.

Minification

Minification is the process of minimizing the size of computer program code or resources such as HTML, CSS, or JavaScript files. This is accomplished by deleting extraneous characters, spaces, and comments from the code while maintaining the program’s functionality. This helps pages load faster and improves the user experience, which helps in search engine optimization.

Mobile-friendly Indexing and Website

It is a process where search engines like Google index websites based on their mobile friendliness, ensuring a positive user experience for mobile devices. It’s crucial for search engine optimization, and Google offers a mobile-friendly test.

Mobile-friendly website – Is a website that is designed and optimized to provide a good user experience for visitors using mobile devices such as smartphones and tablets. A mobile-friendly website can improve the site’s user experience, increase visitor engagement, and promote search engine visibility.

SEO-Glossary – N

Natural Link

Natural link refers to a type of hyperlink on a website obtained without manipulation or artificial effort for search engine optimization. This means that the link arises naturally when another website or user decides to link to your site based on the benefit or value it offers. Instead, “artificial links” are those that are actively acquired for the purpose of search engine optimization and may violate search engine guidelines. Search engines tend to identify and punish such artificial links, while natural links are seen as a positive sign of the quality of the site.

Navigation

Navigation On a website is crucial for the user experience and search engine ranking, as it allows easy movement between sections and pages.

Navigational queries

Navigational queries (navigation searches) Are search queries that users make when they search for a particular website or information related to a particular section of the site or service. Navigation searches refer to a user’s attempt to go directly to a particular website instead of looking for general information or broader topics.

It refers to practices aimed at deliberately damaging another website’s search engine visibility and rankings in search results. This may include various malicious actions aimed at getting search engines to penalize the target site. Negative SEO can be harmful to competitors or other dishonest traders. Examples of negative SEO include malicious links and sending them to a website, preventing search engine indexing, sending spam/comments to a site, and breaking search engine instructions.

Niche

It refers to a specific, limited market segment or a specialized industry aimed at a specific target audience. A niche can relate to products, services, or content and differ from wider market segments as a specified and specialized part of a market. “Niche” and search engine optimization (SEO) are strongly linked, especially when considering websites or companies operating in specialized markets. Both collaborations include more detailed search engine optimization, focusing on content, link quality, local search engine optimization, and understanding the target audience.

Noarchive Tag

It is a meta tag that websites can add to their HTML code to direct search engines not to save copies of the site in their archives. This means that search engines like Google do not store copies of that page in their own archives.

Noindex Tag

This is s a meta tag used in website HTML code to inform search engines that a specific page or piece of content should not be indexed or displayed in search results. When the search engine detects the “noindex” element, it will skip indexing the page and exclude it from the search results. This is an effective technique for test sites, thank you pages, and confirmation pages that do not deliver significant material to search engine consumers.

Nosnippet Tag

Nosnippet Tag is a meta tag that can be used to give the instructions given to search engines in the HTML code of websites. This tag prevents search engines from displaying short sections (snippets) of page content in search results. This tag is useful when you want to keep the contents of a particular page confidential or if the content of the page is better understood when it is opened in its entirety and the section does not provide enough information.

SEO-Glossary – O

On/Off-Page SEO

On/Off-Page SEO – On-page SEO focuses on the internal optimization of the website, which means all the actions and techniques taken within the site to improve it from the search engine perspective. For example, keyword optimization, quality content creation, and website optimization.

Off-page refers to all actions and optimizations carried out outside of a website to improve its ranking on search engine results pages. (SERP). For example, external optimization can include link acquisition, social media, guest blogging, brand reputation, and advertising. Off Page SEO and on-page SEO complement each other, and both are necessary for a website to have the best search engine ranking possible.

Operating languages

Operating languages are artificial languages that allow programmers to write code that computers can comprehend and execute. It defines structures and rules that let us tell the computer what we want it to accomplish. Programming languages are used for a number of purposes, including website construction, constructing mobile applications, data analysis, scientific computing, artificial intelligence, and game development.

Optimization

Optimization is a process or activity that aims to improve the performance, efficiency, or functionality of a system, process, or resource. This can include subjects such as computer programming, business, engineering, and mathematics.

Over-optimization

It Is a condition in which a website is overly optimized for search engines, frequently artificially and unnecessarily. In general, this signifies that the site attempted to apply SEO methods in an unnatural or beneficial manner to genuine users. Over-optimization can be detrimental because search engines value natural, high-quality, and user-friendly content. If a website is too optimized, search engines may punish it, resulting in lower search rankings.

Organic

The term “organic” is frequently related to search engine optimization (SEO) and website traffic.  Organic refers to natural, unpaid site traffic derived from “organic” search results on search engine results pages (SERPs). Organic traffic is generated when users enter queries into search engines, and websites show up in search results based on their relevance rather than through paid advertising. Organic results differ from sponsored ads, which are frequently displayed above and/or below search results and branded “advertising” or something similar.

Organic search

Refers to natural and unpaid search engine traffic resulting from user queries and optimization. It includes both paid ads and organic results, ranking websites based on relevance.

Orphan Page

Orphan Page is a term associated with website search engine optimization and site structure. An orphan page is a website that is not linked to other pages on the site and has no references to it from other pages. Linking between pages is an important part of SEO because it helps search engines understand the structure and order of the site. However, orphan pages can go unnoticed in the search engine indexing process, and they can be challenging to find for both users and search engines.

Ordering cart abandonment rate

Ordering cart abandonment rate is a measure of how many online shop visitors add products to a shopping cart but leave a purchase by and do not make a final purchase. The basket rejection rate can be an important measure for online traders, as it provides information about how many potential customers have not decided to make a purchase. A number of factors can affect the rejection rate of a shopping cart, such as high shipping costs, a complicated payment process, unclear product information, or surprising additional fees.

SEO-Glossary – P

Page Speed

Page Speed refers to the amount of time it takes for a website to load and become fully visible to the user. Page speed affects both the user experience and search engine optimization. (SEO:seen). Improving page speed usually necessitates a multifaceted approach that involves code optimization, picture optimization, server performance enhancement, and other considerations.

Page rank is an algorithm that assesses the relevance and authority of websites from a search engine standpoint. PageRank is based on the premise that the number and quality of connections received by a site determine its relevance. Simply put, PageRank assigns a score (ranking) to each page on a website, representing the page’s “value.”. This score influences how highly the page ranks in search results.

PPS

Pages Per Session (PPS) Is a website analytics term that refers to the average number of pages read by a visitor during a single website visit. This statistic is intended to assess how well a website engages visitors and how they interact with its content throughout a given session. Pages per session tell website owners and marketers how well their site engages visitors and encourages them to explore other pages. A high Page per Session score may indicate that a site provides intriguing and engaging material, while a low value may indicate that users leave the site quickly without exploring many pages.

Pageview

Pageview is a website analytics term that refers to the loading of a single web page in a browser. It is crucial for evaluating a website’s popularity, visitor count, and ad revenue. However, it may not accurately reflect individual user usage, as multiple page views can be generated while browsing different pages.

Pagination

Pagination is the division of web pages into sections for improved user experience and content navigation. It reduces the length of a site, making it easier for users to find information. Paging is crucial for search engines to effectively index content and navigate between pages.

Paid Search

Paid Search is a digital marketing strategy where advertisers pay search engines like Google or Bing to display ads or generate clicks based on specific search terms, boosting website exposure and driving targeted traffic for quick results.

Panda algorithm, which was introduced in 2011, aims to enhance search results by penalizing low-quality sites and boosting high-quality ones. It focuses on content quality and user experience, with regular updates ensuring high-quality sites maintain high rankings.

PBN

PBN, or Private Blog Network – Is a network of private web blogs or websites that are designed to link to one another and redirect links to the main domains. PBNs are used for search engine optimization (SEO) and link building, although they are frequently employed in questionable ways that can contradict search engine practices.

PBN is a collection of dedicated websites designed to produce links to specific major sites. This is typically done to artificially boost the search engine ranks of major websites. PBN sites can resemble legitimate blogs or webpages, but their primary goal is to deceive search engine algorithms.

Penalty

Penalty (punishment) In the context of search engine optimization (SEO) refers to the measures that search engines such as Google can take against a site when they detect it violating search engine rules or guidelines. Examples of punitive practices include over-optimization for search engine optimization, fraudulent link acquisition, website quality and security, and copied or low-quality content. Penalties can occur, for example, as a decrease in a site’s ranking in search results or even as the removal of a site from the search engine index.

Penguin Algorithm

Penguin Algorithm is a search engine optimization technique that was initially launched in April 2012. The goal of this algorithm is to identify and penalize websites that employ artificial link acquisition tactics or gray hat search engine optimization.

The Penguin algorithm pays special attention to the quality and versatility of links. It looks at how a site acquires links and punishes those who try to manipulate search engine ratings with artificial link acquisition methods. Such methods may include, for example, link fraud, the purchase of links, or automatic link creation.

People also ask boxes (PAA)

People also ask boxes (PAA) are boxes that appear in search results that contain questions related to a user’s search query. These boxes are designed to provide additional information and answers to users who may be interested in similar or related topics.   PAAs are part of the Google search engine interface and usually appear before actual organic search results. The boxes contain questions, and the user can click the question to get an expanded answer. Questions are based on an algorithmic analysis of what other users may have searched for in similar queries.

Permalink

It refers to a single URL for a website or blog that directs users to specific content. The permanent link does not change over time and is intended to serve as a permanent reference that will keep the linked information on the page even if the site’s structure or content changes. Permalinks are extensively used on blogs and websites, particularly in content management systems (CMS) like WordPress. Each blog post or page is assigned its own permanent link, typically in the format “site name.com/permanent link.”.

Persona

The term “persona” refers to a customer or user associated with a particular target group or audience. With search engine optimization in mind, especially in content design and targeted marketing, user profiles are important tools. These are fictional characters that represent specific customer groups or user segments.

Customer or user individuals can help SEO experts and website owners understand what a particular target audience is looking for, what kind of search terms they use, what type of content they are interested in, and how they interact with websites. This information helps to design the content and structure of the website to better meet the needs of users and thereby improve search engine rankings.

Personalization

Personalization refers to a process or strategy in which content, services, or experiences are individually or specifically targeted at individual users or customers. This can happen in different contexts, such as websites, marketing, products, or services. Personalization seeks to provide individuals with tailored and meaningful experiences.

PHP

PHP is a widely used programming language for web development, primarily used for dynamic web pages. It has evolved into a versatile tool for web applications and general programming, with notable websites like WordPress and Wikipedia.

Pogo-sticking

Pogo-sticking is a user behavior where they search, click on one result, and then return to the page to select another. This can indicate the quality and relevance of the search results. If a site has a high volume of pogo-sticking, it may be interpreted as not providing relevant or high-quality information, potentially impacting its search rating.

Position

Position refers to the extent to which a website appears in the search results for specific search words or phrases. The position of a site is determined by its ranking in search results, and it can vary by search word. Generally, search engines like Google display search results on a page in multiple rankings. The first position is at the top, and the following places are shown downward. A site that appears first is first in the search results and is generally considered a desirable place because users are more likely to interact with the first results. By tracking site rankings in search engine results, website owners and SEO experts can assess how well their optimization activities work and make the necessary changes to improve site visibility.

Position Zero

Position Zero refers to the first position on the search engine results page that is not a traditional organic search result. This ranking usually appears before the actual organic search results and stands out, especially because it is presented in a separate box or in a special way. Position Zero is a preferred ranking because it brings significant visibility to the website and improves clickability. Search engines select the data coming to Position Zero for its popularity, quality, and relevance to the user’s query.

PPC advertising

PPC advertising (pay-per-click) is a digital marketing strategy where advertisers pay for every click on an advertisement, particularly in search engine advertising. Popularly used by Google Ads, it offers accurate targeting, real-time tracking, and customizable campaigns, making it a popular choice for companies seeking quick results and accurate budget management.

Prominence

Prominence refers to the visibility or significance of a business online, especially in map services and among local search results. Local “prominence” optimization is often associated with a local SEO strategy, and it aims to improve your company’s local visibility and attractiveness in local search results.

Protocol

Protocol refers to a set of rules or standards that are followed when performing certain functions or transferring data. Protocols are important in information technology, computer networks, and communication as they enable the interaction of hardware and software.

Protocols allow for the compatibility of different hardware and software because they follow common rules for data transmission. They ensure that data can be transmitted and received reliably and efficiently between different systems. Examples of these protocols are HTTP (Hypertext Transfer Protocol), HTTPS (Hypertext Transfer Protocol Secure), TCP/IP (Transmission Control Protocol/Internet Protocol), and SMTP (Simple Mail Transfer Protocol).

Pruning

Pruning in the context of SEO, pruning means removing old or non-essential content from a website. This can help improve the structure of your site, focus on important keywords, and improve your overall user experience. Pruning’s overall goal is to improve resource use, optimize performance, or achieve certain desired features.

SEO-Glossary – Q

QDF

QDF – (Query Deserves Freshness) That means that when a user makes a search query that appears to be time-related or associated with news and recent events, search engines can highlight freshness by prioritizing current and up-to-date content.

SEO experts and website owners can leverage the QDF concept to improve their site’s visibility in search results. It is important to note that QDF specifically affects certain search queries, and its weight can vary by industry and subject area. Freshness can play a key role, especially when users are looking for current information, such as news, events, or trends.

Qualified Lead

Qualified Lead is a possible consumer who has expressed interest in a product or service and meets specific requirements, making him more likely to purchase. Qualified leads are valuable in sales because they indicate potential consumers who are more likely to buy. You can impact these clients through search engine optimization by using keywords, high-quality content, and local SEO.

Quality content

Quality content is high-quality, informative material shared on digital platforms, essential for digital marketing and SEO. It builds trust, improves search engine visibility, and drives website traffic as part of a long-term strategy focusing on long-term results and visitor experience.

Quality link refers to a website-to-one hyperlink that is considered high-quality and reliable in terms of search engine optimization (SEO) and link building. Quality links are an important part of the search engine rating process and can affect your site’s ranking in search results. The quality of a link is influenced by its reliability and relevance, a High Domain Authority link from another site, its ranking on the site, and its DoFollow label on the link. 

SEO-Glossary – R

Rank

Rank is the position of a website or page on a search results page for a specific search word or phrase. When a user enters a search query, search engines like Google analyze and order the sites based on how relevant they are to the query. Improving your ranking frequently needs quality content, technical optimization, link development, and other tactics.

RankBrain

RankBrain is an AI-based algorithm developed by Google in 2015 to enhance search engine performance by understanding users’ queries and producing more relevant results. It works alongside other Google algorithms like PageRank and Panda.

Ranking factors are elements that influence a website’s ranking on search engine results pages. They are influenced by a complex algorithm, and as these factors change over time, it’s crucial to adapt SEO strategies accordingly.

Reciprocal Linking

Reciprocal linking involves two websites linking to each other, aiming to create a mutual link. Historically, it was used for collaboration but has evolved to manipulate site search engine visibility. Search engines, like Google, have changed their algorithms and attitudes towards mutual linking. Site owners should avoid excessive or unnatural linking to avoid penalties.

Redirects

Redirects are used to redirect website traffic from one URL to another when content changes or old pages are removed or moved. Common redirects include 301 Redirect, 302 Redirects, Meta Refresh, and Canonical Redirection. Careful use ensures a positive user experience and correct search engine understanding, preventing adverse effects on the site’s visibility.

Referrer

Referrer refers to a site or resource from which a user moves to another site through a link or action. It contains information about the URL or resource the user came from before accessing the current site. This data is part of the HTTP protocol and helps website owners and analysts track traffic sources.

Regional Keywords

Regional Keywords refers to search terms related to a specific geographical area, such as a city, region, state, country, or continent. These types of keywords are especially important for local businesses, local services, and local search results.

Reinclusion

Reinclusion in the context of SEO, refers to the process by which a website previously excluded from search engine results or obtained as a result of a manual action tends to return to search engine indexes and search results.

Websites

Websites can sometimes find themselves in situations where they have left the search engine index, for example, for punishment, hacking, or other reasons. Re-inclusion process usually starts at the request of the site owner or online marketer after the necessary changes to the site have been made and it has been ensured that it complies with the search engine guidelines and rules.

Relevance

Relevance refers to a site’s capacity to be relevant to a user’s search engine query. Search engines seek to provide users with the most relevant and useful results depending on their searches. This includes the usage of keywords on the site as well as the quality of content, link quality, and technological optimization.

Rel=Canonical

Rel=canonical is an HTML tag used to indicate to search engines which version of a particular piece of content is primary and representative when a site has multiple similar or identical pages. This helps search engines understand which page should be indexed and displayed in search results. The Rel=canonical tag can also be used when a website has dynamic URLs, different device versions (mobile vs. computer), or other situations where one preferred version of content is to be assigned to search engines.

Rendering

Rendering refers to the process by which the browser loads and displays a web page in its visual form to the user. Website rendering begins when a user enters the URL in the browser address bar or clicks on a link and ends when all the resources on the page, such as texts, program codes, and images, are loaded and the page is displayed to the user.

The speed and efficiency of website rendering are important for the user experience. Slowly rendering pages can lead to user frustration and increase site rejection rates.

Responsive design

Responsive design is a website design method that automatically adjusts to different display sizes and devices, ensuring a user-friendly experience on various devices. Google and other search engines must improve site visibility and the user experience.

Responsive website is a website that is designed and developed to automatically adapt to different display devices and sizes. Such a site provides users with an optimal user experience, whether they are users of a computer screen, tablet, or smartphone.

Rich Snippets

Rich Snippets are extended feedback on search engine results pages, providing users with more information about search results. They are visually richer and can include reviews, stars, prices, times, and product details. Rich snippets enhance the search experience, attract attention, and increase click-through rates.

Rupture link

Rupture link is a URL that doesn’t work or lead to the expected destination, resulting from factors like URL changes, site deletions, or pages that are unavailable. It can negatively impact a website’s user experience and search engine visibility, indicating poor site quality.

Robots txt

Robots txt is a website file in the root folder that instructs search engine robots to index parts of a site. It’s not a security mechanism but a recommendation for search engines. To protect data, use other methods, like logging in.

SEO-Glossary -S

Schema Markup

Structured information added to website HTML for better search engine understanding. Schema.org provides standardized concepts and labels, facilitating data understanding for developers. Websites should use schema labels with discretion, as Google supports them in search results.

Scrape

Scrape is the process of automated programs collecting and storing information from websites, often for search engine indexing or app access. Legal scraping can be done if it follows website terms of use and laws, while unethical scraping, such as unauthorized content copying or security breaches, can lead to legal sanctions.

Scroll depth

Scroll depth refers to how far a user scrolls the web page down. It is analytical data that can be tracked and measured to understand how much page content users see when scrolling down the page. Google Analytics and other website analytics tools can provide information on the scroll depth, which helps website owners and marketers better understand user behavior.

Search engine

Search engine is a software that searches and indexes websites and other data sources, providing users with search results based on specific search terms. It is a central part of the modern Internet, with famous search engines like Google, Bing, and Yahoo being the primary choice for many users.

SEM (Search Engine Marketing)

SEM Is a digital marketing strategy that involves paid advertising (PPC) and search engine optimization (SEO). It aims to enhance a website’s visibility in search engines, attract more traffic, and achieve online goals by combining these strategies to create a more effective online presence.

SEO (Search Engine Optimization)

SEO (Search Engine Optimization) Is a set of techniques and strategies aimed at improving a website’s visibility in search engines. It improves search engine rankings, increasing visitors and improving business performance. SEO is a continuous process, with results appearing over time. Site owners must stay updated with industry developments and adapt to changes. Ethical SEO practices are crucial, as scams can lead to site penalties in search results.

SEO Funnel

SEO Funnel (Search Engine Optimization Sales Channel) Refers to the process in which search engine optimization focuses on the different stages that a potential customer goes through before making a purchase decision.

Below is a general example of the steps of SEO-funnel:

Awareness: In the first phase, the user becomes aware of a product or service.

Consideration: The user is aware of their options and considers different solutions. He can do more detailed searches that are directly related to a product or service.

Decision: The user is ready to make a decision. He may do more detailed searches that include a brand or company name. At this stage, the company must ensure that its website is easily accessible and provides clear and attractive information to support the purchase decision.

Action: In the final step, the user makes a desired action, such as a purchase, contacting a company, or placing an order.

Understanding SEO will help companies design their search engine optimization strategies more effectively to meet the needs of users at different stages of the purchase process. 

SERP (Search Engine Results Page)

SERP (Search Engine Results Page) Is a page that appears after a user types a search query into a search engine like Google, Bing, or Yahoo. It displays search results with title, meta description, and website URL, along with other features like rich snippets, images, and videos. SERP is crucial in search engine optimization (SEO) and digital marketing, as it is the first page visitors encounter when performing internet searches. Search engines regularly update SERPs, incorporating algorithm updates, user behavior changes, and new technologies, making SEO a continuous process.

Search forms

Search Forms refers to forms used on websites that allow users to search for or filter information. These forms are an integral part of a wide range of websites, such as search engines, online stores, news sites, and other databases. Search forms are important for the user experience and website usability. A well-designed search form makes finding information easy and effective for users.

Search queries

Search queries are words or phrases users enter when searching for information, products, services, or other content on the web. They are crucial for user interaction with search engines like Google, Bing, or Yahoo. Understanding user search queries is essential for search engine optimization, enabling websites to better respond to user needs and improve their visibility in search results.  SEO strategies can include keyword optimization, generating content to the needs of the user, and technical optimization to make the website appear better on the search engines in the context of relevant search queries.

Search Traffic

Search Traffic refers to website traffic obtained from search engine results. It consists of visitors who come to a site by clicking on a search result while they do searches in search engines such as Google, Bing, or Yahoo. Search traffic is an important measure to measure a website’s performance, especially when the goal is to increase visibility, attract new visitors, and possibly convert those visitors into customers.

Search Volume

Search volume is the total number of searches for a specific search term or keyword over a given time, usually a month. It indicates the frequency of searches in search engines. A large search volume indicates a popular search term with many queries, while a small volume may indicate less popularity. Search volume is crucial in search engine optimization and advertising, as it helps determine the potential audience for a keyword and influences the keywords a company chooses to optimize its website or create paid search ads.

Seed Keywords

Seed Keywords are original, general, and widely applicable keywords that relate to a particular subject area or business. These keywords are often short and general terms that broadly describe a particular industry or concept. Seed keywords are important in search engine optimization (SEO) and keyword research as they serve as a starting point for identifying more specific and long-term keys. When identifying primary keywords, you can extend the keyword group by searching for related alternative phrases, synonyms, and (long-tail) keywords.

Share of Voice (SOV)

Share of Voice (SOV) is a marketing measure that describes the share of advertising visibility of a brand or company in the market or within a particular marketing channel. SOV can be a percentage of advertising space, advertising displays, or advertising effects on the market concerning competitors or the entire marketing sector. SOV is an important measure because it helps companies understand how well their marketing strategy works concerning competitors and the scale of the market.

Sitelinks

Sitelinks are extensions in search results that appear in search engines like Google when certain conditions are met. They provide users with direct access to specific sub-sections or important pages of a site, improving the attractiveness of search results and increasing the chances of quickly finding the desired information. For example, if the main title of a search result is an online store, the site may contain direct links to category pages like “Men’s Clothes,” “Women’s Shoes,” and “Offers.”. Linking is a useful tool for search engine optimization and can increase the effectiveness of ads by providing a better user experience and directing traffic to relevant parts of the site.

Snippet

Snippet is a brief text fragment displayed in search engine results, often alongside the title and URL, providing a preview of a website’s offerings. Search engines like Google aim to display relevant information, and snippets are automatically generated from site content analysis. They may include a meta description or other relevant text corresponding to the user’s search query.

Social media

Social media refers to search engine optimization strategies that utilize social media to enhance website visibility in search engines. Although it doesn’t directly affect traditional algorithms, it plays a significant role in SEO by sharing links, increasing brand awareness, displaying social media profiles in search engine results, and sharing content.

Social signals

Social signals – Are messages or signs on social media platforms that can influence a website’s visibility in search engines. Although there is no direct evidence linking social signals to traditional SEO, experts believe they can indirectly impact search result performance. Social signals are part of a holistic digital marketing strategy, supporting brand building and attracting more visitors to a website through active presence and positive interaction on social media.

Spam

Spam means unwanted, disturbing, or unnecessary content that usually repeats in large amounts and interferes with normal activity or communication. The term is used in many different areas, such as email, websites, forums, search engines, and social media. The battle against spam is ongoing, and various online services and platforms use different technologies and filters to combat it. Users are also advised to be careful with the content and links they access to avoid malicious links.

SSL (Secure Sockets Layer)

SSL (Secure Sockets Layer) is an encryption technology that enables secure data transit over the Internet, safeguarding data transfers between a user’s computer and a website server. It’s currently known as the TLS (Transport Layer Security) protocol. SSL/TLS encryption encrypts and protects sensitive information like passwords and credit card details, preventing third parties from accessing them. Websites are increasingly implementing SSL/TLS encryption to increase user security and gain a competitive edge in search results rankings, highlighting the importance of security and privacy in today’s online environment.

Status Codes

Status Codes HTTP status codes are three-digit numbers used by web servers to communicate their responses to HTTP requests. They indicate how a user’s device handled the request, such as requesting a page in a browser. Commonly used HTTP status codes include:

200 OK: A successful request.

201 Created: The resource was successfully created.

204 No Content: The request succeeded, but no response needs to be shown.

400 Bad Request: The customer’s request was incorrect.

401 Unauthorized: The client does not have the right to request a resource.

404 Not Found: The requested resource was not found.

500 Internal Server Error: A common server error occurred.

503 Service Unavailable: The server is currently unavailable.

Stop Word

Stop Word refers to words that are often overlooked in text analysis because they are common but may not necessarily contain a lot of relevant information. Stop words are commonly used in text indexing, search engine optimization, and database search queries.

Examples of stop words include general articles (such as “the,” “a”, “an”), prepositions ( “in”, “on”, “at”), and other very common words. (“and”, “but”, “is”). These words can appear in large quantities in texts, but their content usually does not add much to the information to be interpreted.

Using stop words can improve the efficiency of text analysis and reduce unnecessary data processing. Many text processing tools and algorithms use stop words as the default for their analysis and indexing. They are designed to improve the recognition of relevant words and focus on words that provide more meaningful information.

Sub Domain

Sub Domain is the part of a domain located in front of the main domain. It forms a hierarchical structure in which subdomains are subject to the main domain. A subdomain separates different partitions or services in the main domain. For example, if your primary domain is “example.com,” it may include several subdomains, such as: blog.exemple.com, store.example.com, and support.example.com.

Each of these subdomains can act as a standalone website or service, but they are linked to the main domain “example.com.”. In practice, the use of subdomains can help to organize and differentiate the different parts of a website or to provide separate services on different subdomains. Using subdomains can also be useful in search engine optimization when trying to differentiate the different sections on a website. Each subdomain can be designed for its target group or for a specific activity. However, it is important to carefully consider using subdomains, as an excessive number of subdomains can break down the domain’s “power” from the search engine’s point of view.

SEO-Glossary -T

Thin Content

Thin Content is a term that refers to website content that is scarce, low, or of poor quality. For example, short articles, repetitive content, low information value or lack of content. This content is not recommended in search engine optimization because it can negatively affect your site’s search engine ranking. Search engines, especially Google, emphasize user-friendly and high-quality content.

Thumbnails

Thumbnails are little images that act as previews for larger images or files. Thumbnails are commonly used to help visitors rapidly shape content and decide whether to view a larger image or access specific information. Thumbnails are vital for the user experience since they improve navigation and allow users to quickly decide which material interests them the most. At the same time, they can entice users to look more closely at the information. 

Time on Page

Time on Page is a website analytics term that measures the time a visitor spends on a web page before leaving it. It provides information about how long visitors remain interested in or participate in the site’s content. It can vary greatly between sites and pages, with longer periods indicating more interest in the content and longer periods indicating less interest. However, time on the page is not always a perfect measure of user engagement or interest. For instance, if a visitor leaves the site without opening another page, the time on the page may remain short, even if they are interested in the content. Other metrics, like bounce rate and page views, can be used in conjunction with time on the page to better understand user interaction.

Title tag

Title tag is an HTML element that specifies the title of a web page. It is one of the most significant aspects of search engine optimization (SEO) because it appears in search results and on the browser tab, providing users and search engines with their initial impressions of page content.

TLD (Top Level Domain)

TLD (Top Level Domain) Is a portion after a domain that appears after the domain’s last point (.). TLD relates to a domain’s generic category or geographical region. Common TLDs include “.com,” “.org,” “.net,” “.gov,” and “.edu.”. Country-specific TLDs that refer to a certain country or geographical location include. fi for Finland,.uk for the United Kingdom, and.jp for Japan.

Traffic

Traffic is the number of visits to a website or the number of people who visit a specific website or site during a specified period. Traffic may be assessed in several ways and is an important term in digital marketing and website analytics. Analytical tools enable site owners to obtain information about where users come from, which pages they visit, how long they stay, and other vital behavioral data. Based on this data, decisions can be taken to improve marketing campaigns and enhance the user experience.

Trust Rank

Trust Rank is a concept associated with evaluating the trust of search engines in websites. TrustRank was originally developed based on a Google patent and is associated with evaluating the reliability and trust of websites from a search engine perspective. TrustRank is designed to help search engines distinguish reliable sites from unreliable ones, especially in situations where search engines deal with a large number of web pages. While TrustRank is not a public measurement factor, it provides insight into how search engines can assess the reliability and trustworthiness of websites.

SEO-Glossary -U

Universal Search

Universal Search is a Google feature that allows users to display more diverse search results by content type on the same page. This includes images, videos, news, maps, and other specialized search results, as well as traditional web pages. Before Universal Search, Google primarily displayed text-based search results. With its introduction, more diverse content types are now displayed on the same page.

Unnatural Link

An unnatural link refers to a type of link that has been acquired artificially and violates the search engine guidelines. Search engines, especially Google, emphasize natural and authentic links based on the content of the sites and the intrinsic interest of users. If unnatural links are detected on a website, it can lead to search engine penalties, such as a decline in site rankings in search results. Unnatural links may include the following practices, such as purchased links and link networks, where sites link to each other artificially to improve site rankings. Hide a link that attempts to hide links, such as using white text, so that they are not visible to users but are displayed in search engines. Automated link-building tools.

URL (Uniform Resource Locator)

URL (Uniform Resource Locator) Is the address of a website or other digital resource on the Internet. The URL informs the browser about where the resource is on the network and how to find it. The URL is divided into components that provide the browser with site information, a path, and any other information. 

https://www.example.com/ article/search engine optimization?source=gpt3#part1

In this URL:

The protocol is “https.”.

The domain name is “www.example.com.”

The path is “/Article/Search Engine Optimization.”

The search parameter is “source=gpt3.”

The anchor is part 1.

URL Folders

URL Folders refers to the URL structure that uses folder-like entries on a website path. URLs provide the browser and search engines with information about the organization and hierarchy of the site. They also help users figure out which part of the website they are on. 

https://www.example.com/category1/subcategory/page

In this example:

“Category1” and “Subcategory” are URLs.

“page” is a specific page in the hierarchy of these folders.

Usability – Refers to the user-friendliness and ease of interaction with a website or application, aiming to provide an efficient and enjoyable experience, with best practices varying across applications.

User experience – (UX) Refers to the whole feeling and happiness that a user has while interacting with a product, website, or application. It covers all aspects of the user’s experience, including usability, interface design, aesthetics, performance, and overall satisfaction. Understanding users’ requirements and expectations is essential for UX design. User-centric design and ongoing user feedback contribute to the development of products and services that provide a positive user experience.

User-Generated Content – (UGC) Is defined as content created by ordinary users in an online environment through their creativity, participation, or interaction. This content can take several forms, including text reviews, photos, videos, blog articles, and more.

Users generated these materials. Social media, reviews, forums and discussion platforms, blogs, and vlogs are all examples of user-generated content formats.

UTM codes – Are a set of web links used to monitor and analyze website traffic, measuring the effectiveness of marketing campaigns. Commonly associated with Google Analytics, they include utm_source, utm_medium, utm_campaign, utm_term, and utm_content. These codes help track website traffic, measure campaign effectiveness, and provide detailed information about ad units.

SEO-Glossary -V

Vertical Search

A search engine or search service that focuses on locating specific types of content or information in a specific industry or vertical (specialized) area. Vertical search engines, as opposed to broad search engines like Google, are more focused on certain topics. These vertical search engines include TripAdvisor, Zillow, PubMed, YouTube, and LinkedIn.

Video SEO

Refers to search engine optimization, which is designed to improve the visibility of videos in search results. When users do searches on search engines like Google, video SEO helps ensure that videos that are related to search terms appear in higher rankings and are easier to find.

Viral Content

Means content that spreads quickly and widely on the Internet, often through user sharing on social media or other online forums. Viral content can be content such as an article, image, video, meme, or other web content that quickly gets a lot of attention and shares. However, it’s important to note that virality is not entirely predictable, and many factors can influence why some content spreads and others don’t. It’s also important to ensure that the content is authentic and fits the brand or message’s reference framework so that it doesn’t have a negative impact.

Visibility

In search engine optimization (SEO) refers to how well a website appears on search engine results when users make searches, especially in relation to specific keywords or topics. The better visibility a website has, the more likely it is to attract visitors and increase traffic.

Voice Search

Voice Search is a popular method of performing searches using voice commands on smart devices like smartphones and speakers. It differs from written language, requiring different keywords and natural phrases. The content should be relevant and provide clear answers to common user questions.

SEO-Glossary -W

Website authority

Website authority is defined as a website’s dependability, reputability, and influence. Website authority is a key notion in search engine optimization and digital marketing in general. Search engines employ a variety of elements to determine a website’s authority and ranking in search results. The site’s authority is a long-term aim that is always being built upon through high-quality content, solid links, and technological optimization.

Webmaster guidelines

Webmaster guidelines are guides and recommendations that search engines such as Google offer to website owners and administrators. These guidelines help site owners understand how search engines work, improve their site’s visibility in search results, and follow approved practices.

Webpages

Webpages are one of the individual pages of a website that are available on the Internet. A website often consists of several web pages, each of which can contain different content such as text, images, videos, forms, and other elements.

Website

Website is a collection of interconnected websites with a common domain name, designed to present information, services, or content online. It includes pages like the homepage, product, and contact information.

White Hat SEO

White Hat SEO refers to search engine optimization methods that follow the rules and guidelines of search engines and do not seek to mislead or manipulate search results artificially. White Hat SEO focuses on an honest and ethical approach designed to improve your website’s visibility in search engines over the long term.

WordPress

WordPress is an open-source content management system (CMS) that makes it easy to build and manage websites and blogs. It is one of the most popular CMS systems in the world, with a wide range of websites using it for a variety of reasons, such as blogging, company websites, online marketplaces, and more.

SEO-Glossary – X

XML – (Extensible Markup Language) Is an extensible markup language for data storage and transfer. It is intended to be ubiquitous and easy to read, making it excellent for data transfer between computer systems. XML is commonly used in a wide range of applications, including data interchange between online services, configuration codes, document storage, and much more. JSON is another popular data communication format, and the choice between XML and JSON is frequently determined by the use case and technologies used.

SEO-Glossary – Y

Yahoo – One of leading search engines, partnered with Microsoft’s Bing in 2009, resulting in Yahoo Search using Bing’s search algorithm. Yahoo still offers email, news, and entertainment services, but users still use the Yahoo search engine for information and website navigation.

YouTube SEO – Is a strategy to enhance the visibility of YouTube videos in search results, focusing on keywords, title optimization, thumbnail creation, video description, engagement research, playlists, and metadata.

SEO-Glossary – Z

Zero-click search – A popular feature in Google Search, allows users to access search results directly on the engine’s page without needing to click on external links. This has sparked debate among content creators, who worry about the potential impact on site traffic and advertising revenue.

SEO-Glossary -0-9

Not provided

Not provided is a term used to describe how search engines preserve users’ privacy. The term is frequently used in Google Analytics statistics and refers to scenarios in which a search engine does not send a specific search term to the website owner or the Google Analytics reporting tool. The “(not provided)” condition can make it difficult to determine which search terms drive visitors to your site. This is one of the reasons why content and marketing specialists employ additional tools like Google Search Console.

10 blue links

10 blue links is a word that refers to a typical search engine result page with ten blue hyperlinks. These links are typically names and descriptions that direct viewers to websites that fit their search criteria. Today, search engines, particularly Google, have broadened the formats of their search results. Many result pages now have a variety of features, including photos, maps, data panels, video clips, and more. This diversification stems from search engines’ efforts to give users the most accurate and diversified replies to their queries.

200 status code

200 status code is one of several HTTP protocol status codes. This code indicates that the HTTP request was successful and that the server was able to respond to it. For example, when a user loads a web page, the server returns the status code 200 OK, indicating that the page loaded successfully.

301 Redirect

301 Redirect is a HTTP status code that indicates a permanent redirect. When a website or web page URL is permanently moved to another address, the server sends a 301 status code in response to a browser or user request. This status code is especially important in search engine optimization and website maintenance.  With 301 Redirect, you can ensure that the old URL is permanently relocated to the new destination. That helps keep your site ranked in search engine results.

302 redirect

302 redirect is an HTTP status code indicating a temporary redirection, indicating that the requested resource has been moved to another address. It differs from 301 Redirect, which indicates a permanent redirect. However, search engines may interpret it differently.

404 error

404 error is an HTTP status code indicating that the server does not find the requested resource. It can be due to issues like deleted pages, outdated links, or incorrect URL input. Site administrators should track 404 errors and provide a friendly error page to improve the user experience and help search engines understand the page’s inactivity.

Get in touch!

Elevate your business experience with us! Are you interested in Katrium’s services? Schedule an appointment, sign up for a free website analysis, or contact Katrium.

Katrium’s diversified services meet the needs of each organization, and outsourcing to us reduces your company’s workload.  Aside from SEO services, Katrium provides several support services to help businesses grow and thrive. Katrium provides you with a partner for many different areas, including content production, customer support, and bucking, so you don’t have to distribute the outsourced services to many separate parties. By concentrating your outsourcing needs on a single partner, Katrium makes it easier to manage the resources required for outsourcing, and as a partner, we provide a comprehensive range of specialist services to meet your business objectives.

Previous post:
Data Collection Service Is Crucial for Smart Decision-Making

Next post:
International Market Research Is a Must Before Expanding