Social media management

Social Media Management: How to Become a Professional?

Social media management is a process of designing and controlling content and so growing the audience. This consists of social media content strategy, online reputation handling and community management and programming. Managing content can be vitally important to both managers and employees. An extensive, interconnected network of information and contacts can be a powerful weapon or a gold mine.

In the following article, we look at an interview with Reid Hoffman, one of the co-founders of LinkedIn, now representing this corporate social networking service as executive chairman. Some of you already know this name, others are probably confused. Mr. Hoffman is a man who can work miracles in the field of networking and we can learn a lot from him.

Extraordinary Social Media Man

Let’s get to know who this extraordinary man is. As mentioned earlier, he was one of the pioneers who founded the business-oriented social media platform known to everyone as LinkedIn. He is a pioneer in this field as his thoughts were breakthroughs in the years 1993 and 1994; At that time, there weren’t many opportunities for online networking, so this idea was evolving along with the Internet and people’s ability to use it.

“An entrepreneur is someone who jumps off a cliff, and builds a plane on his way down.”

(Reid Hoffman)

Basically, the social servers and social media management tools set for a purpose. And the purpose changes with time and as technologies evolve. What is the key to success with social media, how can somebody see, or better foresee demand and its adaptation in the next few years? It all starts with networking. Next, we will bore into some extracts from an interview made by Khan Academy. Letter K stands for a founder of this educational server, Salman Khan, whereas letter R represents Khan’s interviewee Reid Hoffman.

The Thoughts

K:  And that was the first idea for a social network. And then your next two roles explored that space.

R: Yes, well, I always have been, and I think that’s true for many entrepreneurs, and in fact, at this point, I never would have imagined that the word entrepreneur applied to me, it was that they had a certain vision of how the technology, the product or the way the world can be a solved problem. And for me, it was this question: “How are we better as individuals and as a society? » “How do we move forward?” And so, all the social dynamics of what we call “online” or “online systems” such as “What is your identity? “What photos do you post?” How do you find other people? “How do you communicate with them? » “How do you work with them? » All of these things were sort of essential. And so I knew that’s what I wanted to do and I wanted to get some experience…”

5 Steps To Success Social Media Management

After reading these thoughtful and reflective words from Mr. Hoffman, you should have a feel for the whole idea. The mistake people make is thinking that LinkedIn just shares information on the server. And they think that maybe one day someone will see you, contact you and offer you the job of your dreams. Time to wake up!

We have monitored and evaluated each particular step we take online. Whether this is true or not, we need to be careful about what we share online on social media. There is a risk that a single update on social media will turn into a bottomless pit under your feet. Likewise, it is possible that the same update shows your mature opinion and indicates your strengths in communication. This happens through reactions to various articles or shared photos.

We must admit that it is not always easy to keep pace with modern technology. There are many publications telling you how to successfully navigate the Internet. Resulting in landing a dream job or expanding your professional network, Reid Hoffman is one of them. If you don’t have time to read the post, you can simply keep these five key points in mind:

Plan Ahead

Write down all your ideas for social media posts. Make a weekly or monthly posting plan and keep holidays, like Mother’s Day or Halloween, in mind and incorporate them into your updates. You may also want to spend a minute or two thinking about the types of reactions your update might elicit and plan in advance good responses for different scenarios.

Identify Your Focus Platforms

Who is the target group of your company? In which sector would you like to get involved? Keep these things in mind when creating social media updates. Also think about which social media platforms work best for you. There is no point wasting time appearing everywhere if your target group is not involved in Snapchat for example.

Take Photos

People are visual creatures. Even if you’re not interested in art, the eye is drawn to images rather than plain text. Rather than using ready-made images searched online, we recommend photos taken by you or someone known on social media. Take a bunch of photos once every few months and you’ll have plenty to do.

Set Aside Time To Engage

It’s not enough to post updates online, you also need to be active yourself. Have an hour a day to check your social media and respond to commenters. Show people that you are active and available. It’s a simple way to increase your visibility and connect with your interest groups.


Be alert and ready to find ideas and inspiration anytime, anywhere. If you see an ad on TV or on the street that provokes a reaction, write it down. What was the reaction and why? Is this a reaction you want to avoid or use on your social media management? How could you achieve this? Also be open and ask your colleagues and employees what they think about previous updates on social media. Planning together, new ideas and different ways of looking at things can never hurt.

“The fastest way to change yourself is to hang out with people who are already the way you want to be.” (Reid Hoffman)

Social media – Get in the game

There are many companies offering social media management. So that you don’t have to spend time on it yourself. But before you go for the seemingly easy option, ask yourself if it’s really worth it? How could this international company know your business other than as part of the gray mass it routinely serves? Is there a benefit to your social media channel having a more intimate view of the business? Could this be your competitive advantage?

Whether you hire a company to take care of your social media management or you take care of it yourself, the fact remains that social media is a major platform and player. And if you want to succeed, you have to be there. Keep in mind that social media is a delicate instrument. One small step in the wrong direction can have far-reaching consequences. Reid Hoffman notes that he has a strong social conscience. This comes from education and interest in history, sociology and human psychology. He managed to connect the needs of ordinary people with an incredibly difficult mechanism of entrepreneurship and business. Even if his business is unrelated to yours, his story is an inspiration. And that’s ultimately what social media is for: inspiration.

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