Social media management

Social Media Management: How to Become a Professional?

Social media management is a process of designing and controlling content and so growing the audience. This consists of social media content strategy, online reputation handling and community management and programming. Managing content can be vitally important to both managers and employees. An extensive, interconnected network of information and contacts can be a powerful weapon or a gold mine.

In the following article, we look at an interview with Reid Hoffman, one of the co-founders of LinkedIn, now representing this corporate social networking service as executive chairman. Some of you already know this name, others are probably confused. Mr. Hoffman is a man who can work miracles in the field of networking and we can learn a lot from him.

Extraordinary Social Media Man

Let’s get to know who this extraordinary man is. As mentioned earlier, he was one of the pioneers who founded the business-oriented social media platform known to everyone as LinkedIn. He is a pioneer in this field as his thoughts were breakthroughs in the years 1993 and 1994; At that time, there weren’t many opportunities for online networking, so this idea was evolving along with the Internet and people’s ability to use it.

“An entrepreneur is someone who jumps off a cliff, and builds a plane on his way down.”

(Reid Hoffman)

Basically, the social servers and social media management tools set for a purpose. And the purpose changes with time and as technologies evolve. What is the key to success with social media, how can somebody see, or better foresee demand and its adaptation in the next few years? It all starts with networking. Next, we will bore into some extracts from an interview made by Khan Academy. Letter K stands for a founder of this educational server, Salman Khan, whereas letter R represents Khan’s interviewee Reid Hoffman.

The Thoughts

K:  And that was the first idea for a social network. And then your next two roles explored that space.

R: Yes, well, I always have been, and I think that’s true for many entrepreneurs, and in fact, at this point, I never would have imagined that the word entrepreneur applied to me, it was that they had a certain vision of how the technology, the product or the way the world can be a solved problem. And for me, it was this question: “How are we better as individuals and as a society? » “How do we move forward?” And so, all the social dynamics of what we call “online” or “online systems” such as “What is your identity? “What photos do you post?” How do you find other people? “How do you communicate with them? » “How do you work with them? » All of these things were sort of essential. And so I knew that’s what I wanted to do and I wanted to get some experience…”

5 Steps To Success Social Media Management

After reading these thoughtful and reflective words from Mr. Hoffman, you should have a feel for the whole idea. The mistake people make is thinking that LinkedIn just shares information on the server. And they think that maybe one day someone will see you, contact you and offer you the job of your dreams. Time to wake up!

We have monitored and evaluated each particular step we take online. Whether this is true or not, we need to be careful about what we share online on social media. There is a risk that a single update on social media will turn into a bottomless pit under your feet. Likewise, it is possible that the same update shows your mature opinion and indicates your strengths in communication. This happens through reactions to various articles or shared photos.

We must admit that it is not always easy to keep pace with modern technology. There are many publications telling you how to successfully navigate the Internet. Resulting in landing a dream job or expanding your professional network, Reid Hoffman is one of them. If you don’t have time to read the post, you can simply keep these five key points in mind:

Plan Ahead

Write down all your ideas for social media posts. Make a weekly or monthly posting plan and keep holidays, like Mother’s Day or Halloween, in mind and incorporate them into your updates. You may also want to spend a minute or two thinking about the types of reactions your update might elicit and plan in advance good responses for different scenarios.

Identify Your Focus Platforms

Who is the target group of your company? In which sector would you like to get involved? Keep these things in mind when creating social media updates. Also think about which social media platforms work best for you. There is no point wasting time appearing everywhere if your target group is not involved in Snapchat for example.

Take Photos

People are visual creatures. Even if you’re not interested in art, the eye is drawn to images rather than plain text. Rather than using ready-made images searched online, we recommend photos taken by you or someone known on social media. Take a bunch of photos once every few months and you’ll have plenty to do.

Set Aside Time To Engage

It’s not enough to post updates online, you also need to be active yourself. Have an hour a day to check your social media and respond to commenters. Show people that you are active and available. It’s a simple way to increase your visibility and connect with your interest groups.


Be alert and ready to find ideas and inspiration anytime, anywhere. If you see an ad on TV or on the street that provokes a reaction, write it down. What was the reaction and why? Is this a reaction you want to avoid or use on your social media management? How could you achieve this? Also be open and ask your colleagues and employees what they think about previous updates on social media. Planning together, new ideas and different ways of looking at things can never hurt.

“The fastest way to change yourself is to hang out with people who are already the way you want to be.” (Reid Hoffman)

Social media – Get in the game

There are many companies offering social media management. So that you don’t have to spend time on it yourself. But before you go for the seemingly easy option, ask yourself if it’s really worth it? How could this international company know your business other than as part of the gray mass it routinely serves? Is there a benefit to your social media channel having a more intimate view of the business? Could this be your competitive advantage?

Whether you hire a company to take care of your social media management or you take care of it yourself, the fact remains that social media is a major platform and player. And if you want to succeed, you have to be there. Keep in mind that social media is a delicate instrument. One small step in the wrong direction can have far-reaching consequences. Reid Hoffman notes that he has a strong social conscience. This comes from education and interest in history, sociology and human psychology. He managed to connect the needs of ordinary people with an incredibly difficult mechanism of entrepreneurship and business. Even if his business is unrelated to yours, his story is an inspiration. And that’s ultimately what social media is for: inspiration.

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Facebook vs. instagram

Facebook vs. Instagram: Enhancing Your Social Media Strategy

Facebook vs. Instagram? Which one works better when it comes to personal or professional connections? Choosing between Facebook and Instagram may be hard. To find out the better platform, it is important to look at the key differences, such as demographics, engagement metrics, and advertising avenues. We will go through some differences in this publication. So, let’s find out, Facebook vs. instagram, together!


According to Global User Base and focusing on 2021, Facebook has a staggering 2.91 billion monthly active users. This result places Facebook as the undisputed leader in the field of social media platforms. Let’s now cover the most important characteristics of Facebook that are beneficial to consider in decision-making.

Demographics Diversity

One of the significant advantages of Facebook is its ability to reach all age groups. The platform’s fastest-growing demographic consists of users aged 65 and older. This shift highlights a diversifying user base that reaches beyond the platform’s initial focus on younger generations.

Engagement Metrics

Facebook has a massive user base. Despite this fact, the engagement rate of Facebook has decreased to some extend. This is basically due to the changes in social media user behaviour. New social media platforms emerge providing users with new behavioural patterns. Today, users are involved in many social platforms, thus reducing the time spent on each of them. In addition, the information flow on social media has become faster. In particular, today’s users satisfy their information needs faster and process social media platforms more selectively. For this reason, the time spent on platforms that focus on time-consuming publication formats, such as Facebook, has decreased.

Video Dominance

Facebook has strategically positioned itself as a key player in video content consumption, with a staggering average of 8 billion daily video views. This statistic underscores the escalating popularity of video content among users.


Rapid Growth

Since its inception in 2010, Instagram has impressively amassed a user base exceeding 1 billion, marking it as one of history’s fastest-growing social media platforms.

Visual Appeal

Compared to other social platforms, Instagram has a much higher engagement rate thanks to its focus on visual content. The average user on Instagram engages with brands 10 times more than on Facebook.

Stories Success

Instagram Stories have been a huge success. More than 500 million people use it every day, making it a powerful tool for businesses to engage customers.

Younger User Base

Almost 71% of Instagram’s global users are under 35, which shows Instagram’s appeal to younger audiences. It puts Instagram in the position of being a platform for reaching and engaging young people.

Influencer Marketing Hub

Instagram’s growth has made it a popular platform for influencer marketing. Collaborations between influencers from diverse backgrounds and brands are a great way for brands to reach highly engaged audiences. Instagram influencer marketing is effective for 90% of marketers.

Facebook vs. Instagram – Comparative Statistics

Let’s now come up with some comparative statistics summing up the differences between Facebook vs. Instagram.

Engagement Rates: Facebook’s engagement rate per post is much lower than Instagram’s. Compared to Facebook’s 0.09% engagement rate, Instagram’s posts average is 1.60%.

Advertising Revenue: Facebook makes more money from advertising than Instagram because of its established status. In 2020, Facebook’s advertising revenue soared to $84.2 billion. Instagram’s revenue was commendable at $20 billion.

E-Commerce Impact: Instagram has been able to transform itself into a hub for e-commerce because of its visual appeal. Almost 130 million Instagram users engage with shopping posts every month, showing the platform’s potential.

Ad Placement: Facebook owns and operates both platforms, and their advertising platforms work seamlessly together. Facebook’s Ads Manager will let advertisers adapt campaigns across both platforms, ensuring a consistent brand and message.

Facebook vs. Instagram – Conclusion

Businesses and individuals need to take note of these points as they face the ever-changing world of social media to make informed decisions. In addition to its expansive reach, Facebook’s vibrant engagement, and Instagram’s engaging lifestyle both provide a unique way to grow, connect, and achieve your goals. Facebook vs. Instagram strategic decisions should be made according to the specific needs of a particular user. For instance, If you are choosing Facebook vs. Instagram for commercial purposes, remember to consider the nature of your business. What is the customer target group? How is your product best promoted?

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content development

Content Development: Tips for Engaging Online Content Creation

Content development is one of the most powerful tools when it comes to increasing website traffic. Creating engaging online content is a crucial aspect of online content creation. In this blog post, we will discuss essential tips to help you create content that resonates with your audience and drives traffic to your website.

Tips for Content Development

  • Know Your Target Audience: Before creating content, identify your target audience. Analyze your website’s analytics, conduct surveys, or research your competitors’ audience to understand your audience’s needs and interests.
  • Craft Attention-Grabbing Headlines: Your headline is the first thing your readers see. Use concise, intriguing headlines to catch their attention. Powerful words or numbers can also make your headlines more appealing.
  • Deliver High-Quality Content: Engaging content is high-quality, informative, and easy to understand. Avoid technical jargon and use simple language. Use images, videos, or infographics to make your content visually appealing.
  • Optimize Content for SEO: Search engine optimization (SEO) is vital to improving your website’s visibility on search engines. Optimize your content for relevant keywords that your target audience is searching for. Improve your website’s ranking with meta descriptions, alt tags, and headers.
  • Promote Content on Social Media: Use social media channels such as Facebook, Twitter, and LinkedIn to promote your content and increase your website traffic.
  • Engage with Your Audience: Build a relationship with your audience by responding to their comments and questions on your website and social media channels. Creating a community around your brand will help you develop a loyal audience.

In Conclusion

Online content development is an essential aspect of any digital marketing strategy. Create engaging content that drives traffic to your website and builds your brand’s reputation. Identify your target audience, use attention-grabbing headlines, deliver high-quality content, optimize for SEO, promote your content on social media, and engage with your audience. By following these tips, you will be able to create content that resonates with your audience and helps you achieve your business objectives.

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