Facebook vs. Instagram: Enhancing Your Social Media Strategy

When it comes to personal or professional connections, choosing between Facebook and Instagram can be hard. It’s important to look at key differences, such as demographics, engagement metrics, and advertising avenues, to find out which platform is best.


Global User Base: As of 2021, Facebook boasts an astounding 2.91 billion monthly active users, positioning it as the undisputed leader in the realm of social media platforms.

Demographics Diversity: While Facebook spans all age groups, its most rapidly growing demographic comprises users aged 65 and older. This shift highlights a diversifying user base that reaches beyond the platform’s initial focus on younger generations.

Engagement Metrics: While Facebook has a large customer base, it is hard to believe the engagement rate has decreased even with its massive user base. As new social platforms have emerged and user behavior has changed, the average amount of time spent on each platform has decreased.

Video Dominance: Facebook has strategically positioned itself as a key player in video content consumption, with a staggering average of 8 billion daily video views. This statistic underscores the escalating popularity of video content among users.


Rapid Growth: Since its inception in 2010, Instagram has impressively amassed a user base exceeding 1 billion, marking it as one of history’s fastest-growing social media platforms.

Visual Appeal: Compared to other social platforms, Instagram has a much higher engagement rate thanks to its focus on visual content. The average user on Instagram engages with brands 10 times more than on Facebook.

Stories Success: Instagram Stories have been a huge success. More than 500 million people use it every day, making it a powerful tool for businesses to engage customers.

Younger User Base: Almost 71% of Instagram’s global users are under 35, which shows Instagram’s appeal to younger audiences. It puts Instagram in the position of being a platform for reaching and engaging young people.

Influencer Marketing Hub: Instagram’s growth has made it a popular platform for influencer marketing. Collaborations between influencers from diverse backgrounds and brands are a great way for brands to reach highly engaged audiences. Instagram influencer marketing is effective for 90% of marketers.

Comparative Statistics:

Engagement Rates: Facebook’s engagement rate per post is much lower than Instagram’s. Compared to Facebook’s 0.09% engagement rate, Instagram’s posts average is 1.60%.

Advertising Revenue: Facebook makes more money from advertising than Instagram because of its established status. In 2020, Facebook’s advertising revenue soared to $84.2 billion. Instagram’s revenue was commendable at $20 billion.

E-Commerce Impact: Instagram has been able to transform itself into a hub for e-commerce because of its visual appeal. Almost 130 million Instagram users engage with shopping posts every month, showing the platform’s potential.

Ad Placement: Facebook owns and operates both platforms, and their advertising platforms work seamlessly together. Facebook’s Ads Manager will let advertisers adapt campaigns across both platforms, ensuring a consistent brand and message.


Businesses and individuals need to take note of these points as they face the ever-changing world of social media to make informed decisions. In addition to its expansive reach, Facebook’s vibrant engagement, and Instagram’s engaging lifestyle both provide a unique way to grow, connect, and achieve your goals.

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