Tips and Tricks for Blog writing
Finding an audience, keeping it and delivering your message- three core columns required for blog writing. But how do you combine providing your message and maintaining your audience?
Define your Blogs Topic
Before just writing the first sentence, think about your goal for this text. What message do you want to send? Is there specific information you want to include? Make yourself a good outline and structure what you are going to say. This way, your text will be easier to read. Also, a decent framework and clear structure will help you avoid losing your manuscript’s overview.
An excellent approach is to write about a subject that is currently relevant and maybe even trending. You can follow developments and stay up to date, but if the topic cools down, so will probably your blogs. If your theme can inspire you in the future just as today, it might be the right choice
Inform yourself beforehand if you are not already invested in the material.
If you want to write a whole blog, not just a post, the topic becomes even more critical. You will write not just a single article, but lots of texts about the same theme. Finding new questions to continue the posts should come easy to you. An essential condition for this is that you are genuinely interested in it. You can’t fake enthusiasm, and you won’t have much joy with a topic you don’t care about. And not only do you need to be interested-someone also have to read what you publish.
Choosing an audience for your blogs
You will surely reach someone, but what if you are interested in a specific target group? How do you reach those people, and who else might be interested? Are there particular words that might capture their attention in the Headline?
Your audience and the theme of your blog go hand in hand. Your reader’s age, interests, jobs, and education are essential criteria if you want to reach them. Do they have everyday needs or problems that your text deals with? Maybe you can offer solutions or inspiration for one of their typical life situations.
Informing yourself about who will read or is supposed to read your blog is a good start. Your writing style, just as the choice of words, will impact their opinion of the text. Keeping them interested, invested, and entertained are the main goals. The way you address them is the key to success.
Addressing the audience
Now that you know what you are writing about and who you are writing for, the writing starts.
Be very careful when thinking about addressing your audience. Do you need to write in a more formal, informative style, or do you want to convey emotions? How can you achieve this the best? Here knowing what your audience cares about comes in handy. When making comparisons, use examples they know and maybe identify with. This way, your readers will be more invested in the article’s theme right away.
Also, try to make the style you use as natural to you as possible. Do you appear authentic in your expressions? If your readers believe in your expertise on a subject, they will also find your arguments more compelling.
How to push your blogs
Keyword- search, google results, converting blog, subheading, tools for grammar, readability- everything impacts your blog’s scope. What words will potential readers use when searching for information on the topic? Do they appear in your Headline, to help readers find your text?
People that share your blog are the best thing that can happen. To encourage this, try starting a comment section. It will inspire readers to get further invested and create and share their own opinion. If you answer their comments, the discussion will be livelier. So will be their interest in your blog- stay in touch with the readers to ensure their following of your new posts.
Also, don’t shy away from asking them to subscribe to your page or participate in sharing and commenting. Sometimes, all it takes for your reader is a little encouragement. Especially readers captivated by the story will happily do so.
So decide wisely before starting your blog and get some inspiration- there are tons of good examples out there. Know your audience, approach them carefully, and nothing will stand in your creative way.
Be sure to check out one of our other articles about blogging: Katrium