Expert Interviews in Market Research: Why Expert Opinions Matter
Expert interviews in market research are becoming increasingly important as companies invest billions of dollars every year to understand market, customers, and competitors. In fact, the market research industry as a whole has seen revenues of $140 billion in 2024. This is up from $102 billion in revenue just three years ago. This is a […]
Frases de investigación para inspirarte y motivarte
La investigación es una de las actividades más antiguas de la historia de la humanidad. Esta va desde la búsqueda de alimento y un lugar seguro hasta la exploración de diferentes campos especializados, como los negocios, la ciencia, la sociología y muchos más. Independientemente del ámbito al que pertenezcas, necesitarás esfuerzo, compromiso y, de vez […]
My Experience Interning at Katrium and What It Was Like
My experience interning at Katrium is now coming to an end, and there is a lot to think about. I had come across Katrium’s job listing on Duunitori while looking for an internship as part of my education. I am studying business at Omnia, and at the time, I didn’t know how things would go. […]
How to Collect Primary Data Effectively for Market Research?
Primary data is information collected directly from original sources, such as customers, businesses, or industry experts. This type of data is unique in that it is precise and accurate, as it does not depend on secondary data collected by others. It is important for any organization to make appropriate and informed decisions, as well as […]
What it is like to work at Katrium? Experience vs. Expectations
Hello, I’m Hanan Hussein, the Social Media Manager at Katrium. I decided to do something slightly different and interview one of our company workers. Today, we have Jon Kalliomäki, my co-worker, here. I plan to find out from him exactly what it is like to work at Katrium. So, tell us, Jon: How did you […]
Market Research Recruitment for Studies: Why it Matters
A Deloitte study discovered that only 29% of the information provided by third-party sources was more than 50% accurate. Think about it: businesses were making decisions based on information in which less than a third of the information was even half correct. And it wasn’t because they were misanalyzing the information or because they used […]
Learning from a Distance: My Remote Internship at Katrium
When I found Katrium’s remote internship offer on Glassdoor, I was in the middle of an unusual situation. I was about to move abroad for my exchange semester, which also happened to be my final semester, and I still needed to complete my mandatory internship. A remote, international, English-speaking role seemed like the best option […]
What are Expert Interviews: A Complete Guide
The world’s top consultancies, investment organizations, and research companies have one thing in common: before making critical decisions, they consult experts. This makes expert interviews one of the most reliable research techniques in today’s business world. Expert interviews are a qualitative research methodology where experts in a given field or area are asked questions in […]
International internships for students: Develop your career.
At Katrium, there were numerous opportunities to enhance personal skills and gain practical experience, making it an excellent international internships for students. The internship at Katrium was not just another workplace; there were many opportunities to learn new techniques and reflect on every task I was responsible for. The learning experience through a variety of […]