How to Conduct Expert Interviews in Market Research
No doctor ever examines a patient without asking questions first, and no lawyer ever goes to trial without knowing the facts of the case. Yet, 80% of companies make their most important business decisions, decisions that are worth millions of dollars and years of their lives, without ever speaking to anyone who really knows the […]
Customer Journey Mapping in Market Research Recruitment
Only 1 out of every 26 unhappy customers will tell you something is wrong. The other 25 don’t say anything at all. This means for every complaint you receive via email, you have 25 others who are silently walking out the door. This is where customer journey mapping helps you catch them before they leave. […]
Expert Network Provider Categories: A Clear Industry Overview
Expert Network has transformed from being a boutique service employed by just a few hedge funds into an intelligence network worth billions of dollars, supporting entities operating within various industries. As the industry matures, it has split up into several types of service providers, each of which satisfies different requirements, works with varied business models, […]
Finding My Way in HR & Content: My Internship at Katrium
I came across Katrium while searching for internship opportunities online. What caught my attention straight away was the variety of tasks the role offered, including translation, which made me want to learn more. On top of that, the remote and flexible setup was a big plus, since my final year of university left little room […]
My Internship Experience at Katrium
My Internship Experience at Katrium From April 12 to June 15, I completed a remote internship at Katrium. I initially started looking for an internship for the summer as I was preparing to move from Nice to Paris for my work. Transitioning to a new city felt exciting, but also a little overwhelming. Why I […]
Linguistic Diversity in Customer Interactions
Linguistic Diversity in Customer Interactions is an essential tool for building trust, improving the customer experience, and strengthening customer loyalty. With the rise of globalization, communicating with customers in their native language is no longer just a bonus; it’s a fundamental part of creating a strong, high-quality relationship. Speaking the customer’s language not only makes […]
Market Research Benefits
Market Research Benefits are most visible when a business has to make a high-stakes decision. Think about the last big decision you made in your business. That new product. That new market. That price change. That campaign. Now, think about what it was based on. 92% of product decision makers say that data is what […]
B2B Expert Interviews for Smarter Decisions
B2B Expert Interviews help companies replace broad assumptions with sharper, experience-based market intelligence. Data can improve decision-making, but only when it is collected and interpreted correctly, which is why relying on broad or incomplete market inputs often leads to weaker strategic choices. This is why the move from general questionnaires to specialized expert interviews is […]
Expert Interview Method in Market Research: Pros and Cons
Expert Interview Method in Market Research can help organizations identify costly risks before they turn into major business problems. In 1994, when Intel first began hearing from consumers about the floating point bug in the Pentium processor, they dismissed the concerns. When they finally listened to the experts, the cost of the recall had been […]