An SEO strategy can help acquire over 50% of the total traffic on the internet. Utilizing the SEO strategy instead of paid advertising can also be a lot cheaper in the long run. This is an especially important factor in the highly volatile economic environment, where costs should be reduced without affecting sales. Investing in an SEO strategy could be one of the options to get there.
Why does SEO strategy matter?
Strategy in general means having a longer-term plan to be successful. In other words, “If you don’t know where you are going, any road will get you there” (Lewis Caroll). When it comes to SEO, company leaders should always have a concrete plan since it is hard to succeed otherwise. For instance, 91% of companies achieve no organic traffic whatsoever in Google searches. This number is alarming since it means that many organizations have no plan to be visible online. In essence, the more you invest in a proper SEO strategy and execution, the more visibility and customers you achieve on an online platform. The best part of it is that it comes with a much smaller price tag compared to paid advertising, as the cost can be multiple times lower.
Have you thought of SEO as a tool to foster your visibility online? We have multiple years of experience working with SEO and can thus help you get started. Let’s plan your SEO strategy, reserve a free appointment, and let’s have a talk. The mission of Katrium is to produce cost-effective and flexible business services to support your competitiveness.
What SEO strategy should contain
First of all, it is good to think about what kind of goals you have for the company when it comes to online visibility. Once you have established a proper understanding of where to go and what kind of visibility to acquire, start researching. In the research, you will have to develop the keywords that you would like to have visibility for and create content besides them.
Content creation is easy to implement by starting with blogs. Also, your SEO strategy should state how to make them stand out and what other possibilities there might be alongside blogs. For instance, SEO takes into account social media content creation as well as video content. There are multiple guidelines that you have to consider so that the content is truly SEO-optimized.
Writing the blogs oneself might be time-consuming and hard, as the guidelines have to be clear. However, it is good that Katrium specializes in SEO optimized content creation. If you want to hear more about our content creation services, we would be happy to assist you. Just have a quick call with us, and let’s enhance your online visibility together. Our first advice to any company is to outsource smartly, since it leads to the greatest cost savings and results for your company!
In essence
In this blog, we have discovered the importance of SEO strategy for companies. If companies create content without SEO optimization, it leads to losing some of its potential and ranking lower in Google searches. We encourage company representatives to be curious about SEO optimization as well as form partnerships with experts so that they will gain the best outcome with the least amount of cost.
Katrium has acquired 17 years of experience in offering diverse business support services for our clients. We hope that this article helps with SEO strategy formulation and discusses its importance. If you have any questions or feel that you would like to discuss your needs, don’t hesitate to contact us. We authentically care about our customers’ businesses and want to offer services meeting the highest industry standards with cost-effectiveness and scalability regarding your needs. Want to know more about Katrium? Visit our website for more information.
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