Outsourcing content writing doesn’t just help you rank in search results. It also shows that you are an expert in your field. This increases your authority on certain topics related to your business.
When you decide to create blog content, you have to make a choice. Do you write the blog content yourself, or do you turn to an outside party to do it for you? Before answering this, we should consider the pros and cons of each approach.
When you create content internally, you can highlight your experience and expertise in each article. An outsourced blog writer can’t do that – it’s not helping real customers solve their problems every day. You can reference real customer conversations when writing, which adds depth and context to your content.
Do-it-yourself blog writing also gives authenticity to your content. Your blog posts are based on your personal experience. When reading, your customers will feel like they know you. Relationships matter, and people want to work with and buy from people they feel close to. Another major benefit of DIY is that you don’t pay someone to keep up with you.
If you are not yet an experienced writer, starting a content blog is not easy. You need to learn and understand what it takes to write a good post. Practice enough to improve your writing. At first, it takes a long time to write one article. Also, make sure your time is dedicated to the right activities. You should know the best practices of digital marketing, search engine optimization and inbound marketing. Finally, you need to find time to write. You can’t write a good post in minutes. Allow at least a couple of hours to write, especially if you want to do a lot of research.
Outsourcing Content Writing
If you’re putting off starting a blog because you don’t have time to take care of it yourself, the solution is to find someone who can focus on content creation. This is not a scam: many companies that publish extensive articles on a regular basis often entrust blogging to experts.
One of the main advantages of outsourcing is that it takes much less time. You don’t need to learn how to write or educate yourself on digital marketing best practices. Instead, you can periodically (every month or week) meet with your “writer” and discuss your editorial plan. Then you can return to your planned work regularly while others start creating your content according to your instructions. When you’re done, review it to make changes, and that’s it.
When you choose to outsource, you also benefit from expert knowledge. An expert knows how to write interesting articles that will attract your readers. The expert also identifies the best keywords, titles, and meta descriptions.
Finally, outsourcing is great because it ensures that the blog is updated regularly, which is essential for improving search rankings. It is assumed that the external professional is also an SEO expert. When you outsource blog writing, you are the customer. This means that finishing your content on time is a primary factor for your articles. You publish your content on time and regularly (regardless of what’s going on in your business!).
Challenges of Outsourcing Content Writing
Sometimes a good writer can be hard to find. Many companies get discouraged because they don’t know how to evaluate whether a writer can meet their needs.
Outsourcing also requires that you have a solid knowledge of your industry and communicate your buyer’s needs. The guilt for the scarce result of a blog in outsourcing can therefore depend on you. This problem can be solved by providing content writers with some cues about your company.
It is possible to get the best of both of these two practices by using a technique called strategic outsourcing. If you want someone to turn your words into articles, consider hiring a writer who is also a good interviewer. Working with an experienced interviewer makes your content more personal.
Or if you want to write the articles yourself but need help to make sure you do well. Try working with an Inbound Marketing strategists. They can help you choose keywords to focus on and guide you in analyzing your blog. He can also proofread and optimise your articles to make sure they follow the best practices of content marketing.
Outsourcing Content Writing – Conclusion
You may decide to write your blog yourself or you prefer to outsource it. The most important thing is to start enjoying the benefits of your voice on the web. Katrium could be the right solution for your problem. Check out this article to get more familiar with outsourcing content writing for a better service.