Content of emails and newsletters related to a blog can effectively build user loyalty and increase user interest. Here are the main advantages.
For a business blog linked to an e-commerce site, creating a mailing list of highly engaged users and constantly emailing them newsletters can bring significant benefits. Sending newsletters will have a positive influence on sales, customer loyalty, engagement rate and the opportunity to communicate with users. We have summarised 5 advantages of sending blog-related newsletters and emails.
1. Closer Relationships With Users
A user interested in the blog also finds the blog’s e-mails interesting. A blogger or a company has the opportunity to create a more direct and intense relationship with each user. This includes asking questions, according to them new projects, proposing surveys, etc. The newsletter should also not be limited to a collection of publications already published on the blog and present information about the blogger’s activities or company news. In this way, e-mails become an opportunity to bring the reader closer to the company or the author of the blog on a more direct and personal level.
2. Email Content Is More Direct And Oriented
A blog reader will naturally read articles found by chance, perhaps because of a Google search or because he found a shared publication on a social network. Even while browsing the blog, he arbitrarily chooses the publication to read. Instead, the email is rigid and predetermined by the author. The reader must be exclusively interested in what is proposed. Blog administrators can then direct the reader to research specific topics and present targeted posts.
3. Predetermined Path Of In-Depth Study
If a single email or newsletter prompts the user to read certain predefined and specific information, the same applies to multiple emails. Perhaps it is configured to react to each user’s behavior. If you use email marketing automation software and solutions, you can predict user behavior on every email you send – Did you open it? Did you take certain actions on the site starting with the email? – and then channels the user into a specific path of content and messages that evolves over time.
4. Segmented Users
It is assumed that e-mail addresses are collected in such a way that users are asked for additional information when they enter them. In this case, users can be segmented according to different criteria. For example, according to certain interests, age groups, professions, etc., someone can segment the user according to some standards.
If, on the other hand, the users have not provided information about themselves, it is possible to create segments based on the subscription time of the users. All in all, you can send a bunch of different emails to the latest. Users who have already received a lot of emails will no longer have priority. Accordingly, create the origin of the order (a form on the site in the e-commerce area, away on the blog, an ad on Facebook, etc.). In addition, the time that has passed since the last e-mail was opened must be covered. It is possible to create and send different emails to each user segment to engage them and keep their interest alive.
In the blog, it is not possible to direct users directly to a purchase. Although it is possible to include products purchased as part of inbound marketing in the follow-up offer. However, it is impossible to prioritize this aspect. In the sent e-mail series, but also in each newsletter, it is possible to highlight the products to be purchased.
For example, in a weekly newsletter based on collecting the best posts from the past few days, it is always possible to include the offer of the week. In this case, a promotional item that the user can buy at a certain price. Sometimes it is possible to send emails where the only content is an offer for the advertised product. You should not abuse this type of messaging. Otherwise, the recipient may lose interest and report the message as spam. If you don’t even unsubscribe, the benefits of email and newsletter-based blog support communications are frustrating.
Content – Conclusion
To get the right support in this field, you should contact Katrium. In the first place they cover all steps for you, if it comes to the point of high quality content.