System of automation is the right way for an organization to reduce customer service costs and make services fast and in line with customers’ wishes. But what do customers think about this?
A good customer experience is essential for digital bot service providers. Statistics show that consumers in 2020 are more reluctant to trust chatbots, more than 63% of customers prefer a chatbot operator that is more convenient and easier for human services. However, customers still prefer to use automated services.
Customer Hyper-Personalized Experiences
Chatbots can be useful for marketing and generating revenue. They are built-in apps like Facebook Messenger and Twitter that respond to messages from consumers. Artificial intelligence (AI) can handle more additional queries than humans, resulting in faster results.
Consumers like a personal experience more than ever and also want business data to make decisions based on history. More than 75% of buyers buy from a company that already knows its name and has a purchase history.
Customers Value Transparency
The company’s honesty is crucial in customer service and transparency in advertising, pricing and business practices. These principles help build and maintain trust between a company and consumers by maintaining a customer record or data, which improves the company’s integrity and transparency.
Value appropriate communication that aligns with brand values. Dishonesty in the digital age can lose a customer who had faith that took years to build. Look for digital transparency practices to improve and go above and beyond GDPR to see the customer.
System Of Automation And AI
AI may also be one of the most disruptive technologies to have existed in a long time. Many customer experience trends are based on the development of artificial intelligence; about 38% of companies use some kind of artificial intelligence technology. These are changing the digital buyer’s journey as we understand it. At the end of the year 2020, more than 62% of companies were using AI technology.
All in all, there are a lot of exciting new customer path developments in the digital world. Moreover, many of these are mainly based on disruptive new technologies such as artificial intelligence. It is important to stay up to date with these features as the trend is constantly changing.
Customer Data Protection In System Of Automation
There are many ways to improve the information security of companies with system of automation. One example is digital security awareness campaigns and making digital security a mandatory part of online education. Statistics show that over 72% of frauds are caused by fraudulent emails from corporate companies.