If you are looking to obtain useful data on a more personalized level, reaching out to market research companies is a great asset. They provide insight into customers, insights into competitors’ strengths and weaknesses, market share, and emerging trends. In fact, by employing market research to improve customer service and get a better understanding of the client needs, American Express achieved a 400% increase in customer retention. So, let’s dive in and explore different Market Research Companies around the world!
Ipsos
The first in the list of market research companies is Ipsos. They have been offering their services for 49 years. It’s a multinational market research company and consulting firm. Its main offices are located in Paris, France; but it also operates in the rest of Europe, South America, the Asia-Pacific Rim, the United States and the Middle East.
Ipsos provides services that cover multiple industries such as transportation, healthcare, retail, politics and automotive. Once you work with Ipsos, you will obtain information to help you figure out what your ideal customer may respond well to. Also, you can work with a strategist to get more insights about the market.
Market research companies: Exploding Topics
Exploding topics is the second in this market research companies list. This company launched 5 years ago. Since then, it has been achieving exponential growth, with features like Exploding Topics Pro, topic filter and more.
It helps companies find trends before they take off. It’s commonly used by world-class companies to stay on top, identifying industries, products or categories before they even develop. It’s perfect if you are looking for unused investment opportunities, searching for the next product to launch, or seeking trends that will increase revenues.
Katrium
The third in this list of market research companies is Katrium, a Finnish-owned company, whose headquarters are located in Tallinn, Estonia. They draw from 17 years of specialized experience in multiple outsourcing services and excelling to provide market research services.
Katrium provides multilingual qualitative and quantitative market research and data collection. Katrium offers customer and HR surveys, competitor surveys, partner research, market and consumer research, mystery shopping and international market research. If you are interested in our services, please feel free to reach out to know how we can help you achieve your targets!
Edelman DXI
Edelman DXI is the fourth in this list of market research companies, with an experience of almost 73 years. It’s a global, multidisciplinary research, analytics and data consultancy company. And, it’s formed by more than 450 experts, in 25 offices across 15 countries.
With Edelman DXI, you will obtain workforce analytics, paid media planning, content auditing, risk forecasting, and competitive market analysis. Since its offices are throughout the world, they can provide insights across a large variety of global markets and audiences.
Kantar
Kantar is the fifth one, this company was founded 30 years ago, as the Market Research, Insight, and Consultancy division of WPP. They have offices in 90 markets such as the UK, Ireland, North America, India, Spain, France, Italy, China and Brazil.
Their research solutions are expert survey design, qualitative consumer data collected in over 80 global markets, personalized research surveys from a network of over 150 million respondents and development of health professionals and patient panels.
Market research companies: Gartner
Gartner, ranked sixth among market research companies, founded their offices in Stamford, Connecticut, 44 years ago. Known for their research and consulting services, this company specializes in the IT sector.r.
With Gartner’s information, you can benefit by evaluating your competitors, get a better view on how to best position your brand, determine how AI can impact your business, get ready for economic changes, improve your company’s market share and more.
Forrester
Forrester is the seventh one, with nearly 40 years of experience. Their main offices are located in Cambridge, Massachusetts, United States. And they have offices and operations in 42 cities across 28 countries in North America, Europe, Asia and Oceania.
With Forrester, you can obtain insights to business customer needs, develop your actual technology to keep up with the competitors, prepare for every challenge of supply chain and development. Additionally you can also review the prepared sales strategy templates and discover the weaknesses of your competitors.
Market research companies: Kadence
The last one in the list of market research companies is Kadence. This company has around 31 years of experience. Their headquarters are located in New York, Philadelphia and Silicon Valley. But also, they have offices in the UK, Europe and Asia.
They conduct their research through phone interviews, online communities, in-person focus groups and in-person testing. With Kadence, you can enhance market segmentation, identify new opportunities, strategize optimal market entry, and streamline shopping experiences. Additionally, Kadence enables efficient planning and execution across various business aspects.
Market research companies are essential to make a business achieve their goals. By having insights from the right market research company, you will be able to obtain an efficient strategy. It also helps you to understand your target audience’s needs, product development and more.
In Katrium, our main goal is always to create meaningful and trustworthy customer relationships where both parties grow up together in the long term. If you are interested in our Market Research services or any other, don’t hesitate to reach out and book a meeting with us to explore how we can enable your business transformation!
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