I’m Too Busy to Handle Marketing – A Story About Outsourcing
Handle marketing, update social media, optimize SEO, write newsletters, track analytics, stay compliant, generate leads. This is the average to-do list of a small entrepreneur in 2025. Somewhere between client meetings, invoices and strategy planning, marketing quietly becomes “something I’ll get to later”. Later, however, rarely comes. For many founders, the problem is not a […]
Marketing Research: Make Smarter Business Decisions
Marketing research is the foundation of any successful marketing strategy. It helps businesses to properly understand the needs of their customers, explore market trends, know about their competitors, and further minimize business risk. With appropriate marketing research, companies can make data-driven decisions that lead towards sustainable growth along with product innovation. At Katrium, marketing research […]
Lead generation from appointment setting: Boosting Sales Opportunities
Lead generation from appointment setting is the most important tool of advanced B2B sales and marketing strategies. It works by combining the process of exploring potential customers (leads) by scheduling appointments between these leads and the sales team. This is the perspective that ensures sales representatives speak with interested prospects. It increases overall conversions and […]
Marketing Content Creation
Marketing content creation is the foundation of any effective digital strategy, it helps brands attract attention and build trust. This article explores the essentials of successful marketing content creation and how Katrium can help businesses turn content into results. How to Build a Winning Strategy Marketing content creation is very important for a successful digital […]
Telemarketing Tactics Everyone Should Know
Telemarketing serves as a marketing strategy for companies. It’s basically calling people to talk about your product or service. The success of telemarketing depends on the telemarketing tactics used. Some businesses do well and turn leads into loyal customers. Others fail and annoy their audience. The secret lies in having a smart plan. A good […]
Social media marketing with Facebook and LinkedIn – our expertise
Social media marketing in today’s digital world is not just an option; it’s a necessity for businesses to grow, stay relevant and engage with their customers. With billions of users active daily, platforms like Facebook and LinkedIn offer businesses unparalleled opportunities to reach targeted audiences, build brand visibility and foster customer relationships. Our company specializes […]
Casinos: What Marketing Strategies Attract Players?
Casinos industry involves an intense competition which increases the need for investing in marketing strategies. What makes this industry so intense is its recently increased size. The industry has grown significantly in recent years. The brick-and-mortar casino industry has faced many challenges due to the pandemic. This provided a good opportunity for the online casino […]
Translation Services and Marketing Transcreation: COVID-19 Impact
The COVID-19 pandemic has dramatically changed the way businesses operate—and translation services and marketing transcreation are no exception. As global communication became more dependent on the internet, the need to translate and localise content surged. With more people staying at home and consuming content, the demand for multilingual content has grown. Businesses seeking to enter new markets or maintain customer relationships […]
Online Marketing Strategy Can Improve Your Business
Online marketing is the practice of using web-based channels to spread the message about a company’s brand, products or services to its potential customers. The techniques include e-mail campaigns, social media, advertising, Search Engine Optimization (SEO) and much more. The most important goal of digital marketing is to reach potential customers. Basics Of Online Marketing […]