Why is market research important for your business?
Why is market research important? Running a business in the dark is no fun! You might miss amazing opportunities or trip over unexpected problems. That’s why market research is so important. It’s like a flashlight that helps you see clearly. By gathering information about your customers, competitors, and the whole market, market research gives you […]
Qualitative research to acquire deeper understanding
In qualitative research the aim is to understand the researched phenomena by mainly interviewing people or surveying them. This research approach tends to have an open mind in the topic and not having hypotheses typical for quantitative research. For example, market research is one of the potential fields to take advantage of this research method. […]
Market research definition – what is it all about
Market research definition is something every sales company should at least be thinking about. The fact is that once you investigate this interesting topic more thoroughly, you can succeed more easily. Today’s competitive environment requires companies to think and investigate before acting. Moreover, investments must be carefully thought through so as not to make an […]
Focus Groups: Benefits for Market Research
Did you know that focus groups can save you thousands of dollars wasted in marketing? Knowing target markets, client demands, and trends in the market is the primary goal of the dynamic field of market research. While quantitative approaches and data processing are important, qualitative research techniques can provide irreplaceable information. Let us explain how […]
Market Research’s Role – Avoid potential risks
Market research’s role is more crucial than ever. It acts as a compass for businesses to navigate consumer preferences, competitor threats, and industry trends. It helps companies gather, analyze, and interpret information about the market, competitors, customers and industry. By having all this information, companies will be able to understand the preferences, and needs of […]
Customer Feedback – Essential for Companies
Whether it is good or bad, collecting customer feedback can allow you to learn how to provide a better service. More than that, you will be able to transform your business into a customer-centric company for improvement and success. However, if you do not understand why you do it, the odds of succeeding are not […]
Market research analysis to grow better
Shocking 42% of startups fail due to a lack of market research analysis. Success of modern business requires more than just a good idea — it demands insightful market analysis. How to conduct a market research analysis? This article talks about stages, tools, methods, and common mistakes. In clear language with real examples. What is […]
Market Research Companies Worldwide – Top 8
If you are looking to obtain useful data on a more personalized level, reaching out to market research companies is a great asset. They provide insight into customers, insights into competitors’ strengths and weaknesses, market share, and emerging trends. In fact, by employing market research to improve customer service and get a better understanding of […]
International Market Research Is a Must Before Expanding
International Market Research plays a crucial role when it comes to expanding business to foreign markets, as it mitigates many risks. You might be planning to start exporting your products, establish a sales subsidiary or an entire manufacturing unit to a new market. No matter on the market mode, a properly conducted foreign market research will […]