Native agents or AI – which to choose?

Native agents have become a defining factor in whether a business succeeds or struggles in international expansion. In an era where artificial intelligence promises cost savings and shorter processing times, many organizations question whether investing in human native agents still makes any sense. While AI tools offer impressive capabilities, they lack what human professionals truly […]
Multi-channel contact center: elevating customer support

A multi-channel contact center allows customers to connect with a company through phone, email, live chat, SMS, and social media. Using several channels makes it easier for customers to choose the option that best suits them, and it helps companies answer requests faster and more consistently. Katrium provides multilingual contact center services across all main […]
Best Lithuanian Contact Center: Top Choices for 2025–2026

What makes the best Lithuanian contact center? Why is Lithuania a prime destination for outsourcing contact center operations? Through Lithuania’s central location in Europe and its membership in the European Union, businesses can leverage access to clients across markets. This article examines Lithuania’s appeal for contact centers, identifies leading providers, and outlines criteria for selecting […]
A Guide to Call Center and Contact Center Outsourcing

Call center and contact center outsourcing has become an integral part of a company’s business strategy for achieving efficiency, cost savings, and high-quality customer service. In this article, we will delve into its details and explore what it entails, why companies opt for it, key differences, benefits, challenges, best practices, and how Katrium supports clients […]
Contact Center vs Call Center: The Right Model for Your Business

Contact Center vs Call Center: Why does the choice matter? And why should your business invest in one of these solutions at all? It has been proven that for 60% of customers, the customer service experience is not only an asset. If the service experience isn’t satisfying, customers are likely to switch to a competitor. […]
Function of Contact Center

The function of contact center is essential in enabling smooth and efficient communication between customers in today’s competitive business environment. These centers handle interactions through multiple channels by making phone calls, sending emails, on live chats, and by the help of social media. The overall function of contact center is broadly categorized in particularly two […]
Virtual Contact Center: Smarter Way to Serve 24/7

A virtual contact center isn’t just a modern convenience: it’s a game-changer for businesses aiming to stay competitive in a 24/7, digital-first world. As customer expectations grow more demanding, relying on traditional in-house or offshore models can leave you one step behind. A virtual contact center, powered by cloud technology and multilingual talents, offers a […]
Telemarketing Services: One Call, Unlimited Possibilities

Think about telemarketing services: how you filter emails, deal with spam, and navigate through social media clutter. And that mobile ring. A real voice, custom-tuned pitch, custom-designed dialogue that is not canned. And, within seconds, no longer one of those obnoxious telemarketing services calls but resolution of need that never even occurred to you that […]
Hvorfor er et effektivt kundesenter avgjørende for bedrifter?

I en tid hvor kundens opplevelse og tilfredshet er mer avgjørende enn noen gang, har et godt organisert og effektivt kundesenter blitt en kritisk del av enhver bedrifts strategi. Hos Katrium forstår vi viktigheten av å ha et kundesenter som ikke bare løser problemer, men også skaper verdifulle relasjoner mellom bedriften og kundene. Vår lange […]