Katrium offers multilingual qualitative and quantitative market research and data collection. We also provide research services as subcontractors to larger market research companies.
Assessment, planning, and result measurement are guaranteed with the following research tools:
Customer satisfaction and constant customer feedback are the core of any business.
Know your competitors. You can learn a lot about the market and even your existing clients.
Collecting user feedback on new products and services.
When developing a business, it’s important to delve deeper into which areas need attention. The company’s staff often find it difficult to identify the company’s problems or how the company appears to outsiders.
How do customers perceive the company? What areas need improvement from the customers’ perspective? If the company isn’t perceived as high-quality and functional from the customers’ viewpoint, it won’t succeed. What about competitors? How do you compare to them, and what are they doing differently? Have you considered expanding into international markets? Is there potential demand for your services there?
When you want to efficiently and precisely develop your business, research services provide valuable information to support development.
We offer qualitative and quantitative research, which, when combined, often yields the most comprehensive and high-quality results. We help you determine which research would be most valuable for your business development and carry out the research with extensive experience and professionalism. We tailor each study to meet your specific needs. We also conduct research as subcontractors for market research companies.
We can act as a client and report to you about your user experience from the customer's point of view.
Work atmosphere and organizational development research.
Collecting user feedback on new products and services.
Qualitative research is often referred to as qualitative research. It focuses on understanding things deeply within their natural context. It can describe, interpret, and analyze things qualitatively using methods such as observation, interviews, or document analysis. The purpose of qualitative research is to acquire in-depth knowledge of the underlying causes and motivations. This research method does not aim to produce generalizable results for a large group but rather seeks high-quality and profound understanding. These research methods provide valuable information for the development of a company’s business.
It allows you to delve deeper into matters to gain a comprehensive understanding, which you can leverage to develop your business.
Work environment surveys and various organizational development studies. By studying the staff, we gain an understanding of the staff's situation, the factors influencing it, and how you can develop your operations.
We investigate user experiences regarding the functionality of products and services, enabling us to develop them to better meet the needs of customers.
You'll gain insight into how customers perceive your services. With this information, you can develop your services to better meet customer desires and needs.
Stakeholders provide important information on what should be developed to better meet their expectations and needs.
Research provides quality information about the market situation, allowing you to determine the demand for your services and where the company's operations should be focused.
By studying your competitors, you gain valuable information that can help you improve your services. What do they do differently? How are they successful? How do you compare to them?
By studying the satisfaction of your customers with the services or products offered, you can identify potential areas for improvement and problems.
Employee surveys focus on the organization’s personnel and factors such as employees’ opinions, experiences, and satisfaction in the workplace. Through these surveys, it’s possible to develop the staff, improve the work environment, and enhance employee commitment and well-being. These studies may involve various data collection methods, including interviews and questionnaires, providing valuable insights for internal organizational development. Employees’ well-being is crucial for better productivity and the workplace atmosphere. Employee surveys also enable broader organizational development initiatives, facilitating improvements in organizational operations and the achievement of strategic objectives with the involvement of staff.
Product and service research allows for the evaluation and understanding of the quality, features, user experiences, or the need and reception of a specific product or service in the market. These studies can involve various approaches and methods, depending on the goals of the research and the nature of the product or service being studied. It’s possible to examine the functionality, usability, or technical characteristics of the product or service. Quality can also be assessed, for example, concerning competitors’ offerings or customer expectations. By studying customer experiences, information can be obtained about the adoption and use of the product or service, as well as their effectiveness. This provides valuable insights for the development of products and services.
Competitor research allows companies to gather valuable information about their competitors. It enables them to uncover details about competitors’ strengths and weaknesses, strategies, and changes in the market environment. Research can be conducted using various methods, such as analyzing publicly available information, conducting field research, or interviewing their customers. The studies assist in tasks such as mapping competitors’ product and service offerings and pricing, assessing their marketing and customer service execution, as well as investigating their brand and reputation. By comparing the results, you can gain high-quality information about your competitors’ activities. This information can be used to develop your own business, such as by differentiating yourself from competitors or building a competitive advantage. You can also react effectively to competitors’ changes when you are aware of their situation.
Mystery shopping is a research method where trained individuals act as customers for a company, behaving like regular customers. This is an excellent method for obtaining information on how customers experience the service. It can be used to assess the quality of products and services, customer service, and other aspects of the company’s operations. Mystery shoppers can be given precise instructions on what aspects to evaluate and report on. These may include product availability and pricing, employee behavior, the cleanliness of facilities, the quality of telephone service, or the usability of the website. This method provides valuable insights for companies from the customer’s perspective, enabling them to develop services that better meet customer needs and preferences.
Product and service research allows for the evaluation and understanding of the quality, features, user experiences, or the need and reception of a specific product or service in the market. These studies can involve various approaches and methods, depending on the goals of the research and the nature of the product or service being studied. It’s possible to examine the functionality, usability, or technical characteristics of the product or service. Quality can also be assessed, for example, concerning competitors’ offerings or customer expectations. By studying customer experiences, information can be obtained about the adoption and use of the product or service, as well as their effectiveness. This provides valuable insights for the development of products and services.
Find out if customers are satisfied with the services you provide and what wishes they have; you'll get valuable information about areas for improvement.
Acquire valuable information about the demand for your company's services and opportunities to succeed in international markets.
You can evaluate the suitability, performance, and reliability of partners, as well as assess the effects of collaboration and determine their expectations.
By studying competitors, you gain valuable information: how do you stack up against them, why are they outperforming you, and what could you learn from them?
Provides comprehensive information about the market situation and consumer preferences and behavior, giving you an understanding of the demand for your services and where your company's operations should focus.
Work environment surveys and various organizational development studies provide insight into the personnel situation, the factors influencing it, and how you could develop your operations.
International research provides assistance in areas such as understanding markets, analyzing competitors, discovering new markets, understanding customer needs, or expanding into existing markets. By researching international markets, you gain insights into factors influencing business in different countries or geographical regions, such as market size, growth, trends, and consumer behavior. It’s also crucial to analyze competitors in international markets, their strategies, pricing, products, and market shares. The situation in international markets may be entirely different from that in domestic markets, so this research provides valuable information to assess risks and opportunities in new market areas.
Partnership research is an essential part of a company’s business strategy. Companies may have partners in supply chains, product development, or marketing, for example. This research provides assistance in evaluating current and potential partners and understanding the impact of collaboration on business. Assessments in these studies may include evaluating the reliability and performance of current partners, the suitability of new partners, the effect of collaboration on business, or their expectations. This research is crucial for strategic decision-making, ensuring that partnerships align with the company’s objectives, and identifying areas for improvement in collaboration, resulting in better outcomes and long-term partnerships.
Employee studies focus on the organization’s personnel, including employees’ opinions, experiences, and satisfaction in the workplace. These studies enable the development of staff, the improvement of the work environment, and the enhancement of employee commitment and well-being. They may involve various data collection methods, interviews, and surveys, providing valuable insights for improving internal organizational matters. Employees’ well-being is crucial for better productivity and workplace atmosphere. Employee studies also enable broader organizational development activities, allowing for the improvement of organizational operations and the achievement of strategic goals with the help of the staff.
Market and consumer studies provide information about markets as well as competitors and customers operating within them. Various methods, such as observation, interviews, surveys, and different analyses, can be used to conduct these studies. The collected data can be utilized to determine market size and growth prospects, customer preferences and behaviors, distribution channels, pricing, and competitive situations. The valuable insights obtained from these studies can be utilized in areas such as brand building, pricing, marketing, and product development. They help identify where a company’s business efforts should focus. These studies are an integral part of a company’s business operations, as they assist companies in remaining competitive and thriving in changing market conditions, meeting consumer needs, and delivering a positive customer experience.
Current topics on research and analytics, find insights in our blogs!