Data collection in Europe: GDPR essentials
Data collection in Europe presents an intriguing opportunity for businesses to gain insights into European markets and expand their operations. Nevertheless, data collection in Europe is a tightly regulated process. The General Data Protection Regulation (GDPR) has become the world’s most influential privacy framework, setting high bars for transparency, accountability and individual rights. At Katrium, […]
International Data Collection Made Simple
International data collection is becoming essential for companies and researchers working across borders. Businesses use it to understand new markets and customers, and researchers rely on it to compare insights from different countries. In today’s connected world, making decisions based solely on local data often misses the big picture. At the same time, collecting data […]
Niche B2B Market Research: Strategic Insights for Growth
Niche B2B market research is one of the most powerful tools businesses can use to understand their target audience. It helps businesses develop strategies and stay competitive in a continuously changing marketplace. Unlike general market studies, this approach focuses on specific industries and provides companies with the precision they need to make informed decisions. For […]
Customer Data Analysis: Customer Understanding through Surveys
Customer data analysis is an increasingly common method in modern business decision-making. It allows companies to understand customer behavior, measure satisfaction, forecast needs, and create targeted marketing strategies. With the rise of digital tools and platforms, customer data is now readily available, from online purchases to feedback forms. But raw data alone is not enough. […]
Unlocking Global Insights through Trend Analysis
International research is a key tool for companies looking to expand beyond their borders. It is important to remain competitive in today’s ever-changing marketplace. At the heart of this process is trend analysis, which is a strategic approach that helps companies identify, understand, and respond to market changes on a global scale. In 2024, the […]
Consumer Behavior Research: What’s Behind The Purchase?
Learn the power of investing in consumer behavior research! See how data-driven insights can enhance marketing, boost sales, and improve customer experience. Outsource your research with Katrium for better decision-making! Understanding consumer behavior is a need that can somehow turn into a competitive advantage in this ever-evolving competitive business world. Knowing how your consumer behaves […]
Product Research: The Secret To Your Product Success
Discover how product research can help your business develop a successful product, minimize risks, and stay ahead of market trends. Learn why outsourcing product research with Katrium is the key to smarter decision-making and to your product success. The Importance of Product Research Have you ever seen a product that you thought would do well […]
Analytical Services: Your Business Potential
Analytical services help companies organize and understand data. If your plan is staring at spreadsheets until they make sense, that doesn’t sound like a good strategy. That is where your business’s secret weapon comes in. These services take all confusing data and turn it into clear information your business can actually use. And who wouldn’t […]
Competitor Analysis: Why is it important?
Competitor analysis is an investigation of the business strategy, products and services of your competitors. It will allow you to predict the business moves of your competition and identify where your opportunities for growth and development are. Tracking competition and the industry in general allows you to be one step ahead of everyone and it […]