Lead generation call centers only hire the most profesional staff

Lead generation: a great way to get more customers

Lead generation call center agent

Businesses and companies worldwide may vary in industry type, functions, or size. However, they all fit under a common denominator: “supplying products or services when and where demand arises, for a price.” But there is something that almost all companies require to achieve that purpose: customers. This article will show how to get more customers by using lead generation services.

Regardless of their sector, all organizations focus on attracting new consumers and users through marketing, advertising, or positioning techniques. However, many companies fail to achieve this goal due to constant and robust competition. Therefore, there is one question that all companies worldwide ask themselves: How to expand and increase their customer base? That’s when companies seek the help of Lead Generation Call Centres. And you may ask, what do these call centers do?

They are dedicated to the main task

We could define a lead as a person, group, or organization that shows an interest in the products you sell. Therefore, they could potentially become a customer in the future. We can do that in several ways: interacting with them, encouraging them with discounts, sharing with them the experiences of current and past customers, etc.

However, generating a lead is a more difficult task than it seems, and at the same time, with the right strategies, easier than it looks.

Lead generation call centers

These companies are a guarantee of being able to expand your customer base. They are dedicated to contacting consumers in all geographic locations and time zones to inform them of the different offers and promotions that a company has. In this way, they can increase the percentage of potential customers and retain existing ones.

Lead generation is critical to the survival of sectors such as finance, home improvement, commercial processing, and business services. If you can identify your specific target market and need to be aggressive, telephone marketing may be the best strategy for lead generation.

Lead generation over the phone consists of:

  • Exposing target customers to your product or service.
  • Gathering additional and relevant information.
  • Obtaining leads.
  • Quickly provide data to your sales team.

Benefits of lead generation

Among the various arguments that we can find favoring the process, three key benefits that a business can gain from lead generation.

Build recognition. The primary function of the lead building is to familiarise the masses with the products and services a company offers. If the population doesn’t know about the company’s existence products, how can they rely on it when the need arises?

Interact with potential clients. Establishing and maintaining a relationship with potential customers is of fundamental importance for growing a business. We can only successfully sustain that relationship through frequent conversations that provide the customer with valuable information. Such information may relate to the latest available products, a price change on an existing product, an anticipated offer, or a current discount. We can also organize competitions and referral programs to maintain public interaction with the company.

Increase the customer base. The number of customers of a company only can increase when people are aware of the presence of that service. After ensuring that the product name is in the market and the target audience recognizes it, we can focus in identifying interested parties. With proper attention and understanding, these contacts can become customers, expanding the organization’s customer base.

Why do lead generation call Centers work so well?

Lead generation contacts are specifically trained.

Because their employees have strong marketing skills, are customer-oriented, and have many years of experience in the field. During their contact with potential customers, they describe, inform, promote and advertise the features of your company’s products or services.

This type of call center hires professionals with previous experience and extensive training. Also holds training sessions in the call center where employees are informed about the brand image or the company’s culture. Due to this unique training, these professionals are more than prepared to solve all the questions, doubts, and concerns of consumers to decide and invest in the product or service that best suits the users’ needs. They are taught the importance of conducting contacts in a polite and informative way.

A one-off effort

As for marketing and advertising, lead generation is not a one-off, isolated effort. It is an effort that you will have to sustain. At least if you want the results obtained from initial attempts may begin to wither. To continue to receive viable leads, you must continue the process as long as you wish to expand or maintain your business.
A business can only survive as long as it can keep its clientele. Therefore, as customers are leaving, you need customers to come in, too.


5 reasons to keep in touch with your customers

How to Keep In Touch with your Past Customers Effectively
Keep in touch with your customers

The heartbeat of all businesses are customers. Therefore, it is crucial for the success of your business that you are familiar with these 5 reasons to keep in touch with your customers. The moment when you start focusing on some other part of your business and take your attention away from your clients is the time when you become irrelevant.

Business weekdays can get very busy, so emails look like the easiest and quickest way to contact your customer. However, the truth is that nothing can be better than phone conversations and personal meetings with your client. Here are some reasons why you should make time for your customers and do it with a personal approach.

1. Reveal new needs and trends

To stay up to date is a forever question of all businesses. For example, what was actually last year, may become just a page in history today. You want to prevent yourself from losing your clients to competitors or becoming irrelevant in your industry. This way you should always be in touch with your customers and try to find out what is new in their businesses. The more you care and demonstrate your willingness to find the best option for your client, the more you learn about your customer. That is to say, that if you really listen to each particular customer, certainly it will become easier to identify new trends and opportunities for the overall market.

2. Higher repurchases and loyalty

Strong relationship means that your customers will come back and make repurchases. Sometimes they are not aware of your other products or services you provide. In that case, an occasional phone call can be a great opportunity to let them know about your new solutions.

3. It is cheaper to retain customers than get a new ones

The statistic speaks clearly: it is certainly more affordable to retain your old customers than look for new ones. In short, once you admit this fact, you will be keen to provide as satisfying customer service as possible to keep your current clients.

4. Get testimonials and results of your customers

Stay in touch with your customers! This way you can easily get to know the results they are achieving with your products or services. Thanks to these testimonials and case studies from your customers you can find other possibilities on how to help and improve your customer services. If you casually ask your customers how your product or service has helped them, they will be flattered that you value their opinion.

5. Build relationship

The power of a trusting relationship should be never underestimated. For instance, you have already invested time and money into getting your customers so in that case, why not to do everything you can to keep them as well? A quick call to see how they are doing or if everything is in order is a great cause for customer loyalty. Your ongoing support and attention will definitely help you to build a long-term relationship with your clients.

Katrium has a great relationship with its customers. We hope you enjoyed reading about these 5 reasons to keep in touch with your customers. You can find out more about our services here.


Clients and their importance to buy from you instead of your competitors

Picture represents ideas which appears for a better clients understandingHow often your clients become seduced of other companies? Let’s imagine a situation where Company A asks an offer from Company B for their services. First, company B sends their best possible offer to Company A. But eventually, they decide to buy the service that they need from Company C. 

In this kind of situation, you can either leave it or you can take a look at the whole picture.  One option is to ask Company A why they chose to buy from someone else instead. Clearing this out will help you to improve your business. Also, it can help you to bring Company A back when they notice that you care about your customers’ opinions. So, how do you make such enquiries politely and without getting the other party’s guard up? Here’s how:

WHY clients are important?

Customers are the ones who bring you the profit, not you or your staff. Understanding customers’ needs are essential. They not only bring the money to the company – but also give you an advantage over your competitors. No one else knows better than clients themselves what they want. And whoever does the best job of listening to their customers wins the market share.

Talking to and thanking customers who bought something from you is important, but asking “why” from the ones who did not buy from you should be at least at the same level. It could be that they did not like something. It could be the product, price, selection, customer service or maybe you did not interact with them enough. There are a million different reasons, but you cannot know for sure unless you ask. Assuming the main issues that caused it sends potential customers straight to your competitors’ door.

By asking the customers “could you please elaborate what was the reason that made you go for our competitor’s offer instead of us” will help you to meet customers’ needs and improve your own business. Of course, asking ten customers, who decided to not buy from you, and getting ten different answers will not lead anywhere, but if four or six out of the ten customers name the same issue, maybe you should take a look at that particular aspect of your business/offer and think what you could do differently, better. The more satisfied your customers are with your services and products, the more likely it is that they become your loyal customers and recommend you to their colleagues and partners.


So, how should you ask this easy question from the customers who chose to go with the third option instead of your offer? The answer is easy. You need to ask them for feedback. But this takes time and effort. Also, you need to know how to ask the right questions. You do not want to waste your own or the customers’ time with irrelevant questions. It is not necessary to ask questions, that do not provide you with any further information and thus risk the chance of getting any responses at all. A good option would be to outsource the feedback process to an external survey company. The company that has the resources to create a survey with relevant questions that fit your company’s needs and make the interviews with the customers who slipped away from you.


You could create your own online survey. Surveys like that give a chance to the current as well as potential clients to decide when they want/can answer. The survey could be sent to them by email or you can set it up into your website where everyone can complete it whenever they want to give you feedback or explain what qualities they look for in a cooperation partner.

But if you want to ensure a larger number of answers and to reach people directly then phone interviews are a better option. Making a phone call to your customers has higher survey response rate than online surveys. What could be a better way to find out what your current customers, as well as the lost customers, think about your company and your ways of doing things than by talking to them? On the phone, you can ask follow-up questions from the respondents. It helps you to get a better overview of their thoughts and ideas. That way you get more detailed responses which can help you to have a clearer idea of how you are doing as a company.

However, all of us know that most of the companies do not have enough time to call all the clients that chose to go for another company’s offer instead of yours. This is the point when research and consulting company steps in and asks the questions for you. Outsourcing the service to the specialist in this field saves you time and gives you high-quality analyses. All you need to do is to let the specialists do the work for you.

Katrium offers its customers a set of tools to perform reliable customer service. Read more about our services here.