Every blogger wants to reach a bigger number of their blog readers. Sharing new articles of blog on Facebook or Instagram is not the only way to increase traffic. Search engines like Google, Bing, Yahoo do really big job when we talk about finding the information people need. So keeping your blog search engine friendly can cause surprisingly good results on its popularity. Search engine optimized (SEO) blog is that one. It is customized to appear high in search engines, and get traffic from there.
How do search engines work?
Search Engines do three things: crawling, indexing, and ranking. They find and examine new contents, categorize them and rank according to usefulness. Maybe you are still wondering why it’s recommended to make your blog search engine friendly. And put some efforts to stay on the top of their lists. Page number 1 of Google attracts 95% of searchers’ attention, only 5% of them goes to page number 2.
But how to make your blog appear on the top of search engines?
Have you ever wondered why one page appears in the search engine lists in a higher place than others? The answer is, those who have higher rank have improved their SEO in a better way. For sure, not everyone knows marketing basics. Here you can see 4 main things, which every blogger should consider to stay on the top of a list.
kEYWORDS
Keywords are probably the most important thing when we talk about website appearance on search engines. People check for particular keywords and expect to find the information they need, so you have to thoroughly choose the right keywords, which would fit your niche. It should define what your content is about.
CONTENT
Even if you will choose keywords, which will attract traffic, it will make no sense if your content will not be relevant to them. Content should also be useful, engaging and qualitative. The more time readers will spend on your blog, the more likely is they found your blog interesting and useful. Maybe after one article, they will open another one from your blog? These actions are also factors of ranking on search engines. So it is crucial to pay attention to the content you upload.
Images
It is clear that images should be eye-catching, but remember, you can’t use every image you find on the internet. After uploading a picture write where the picture came from to avoid law enforcement. Image naming can boost your appearing in google images, so give time for it, but mainly it should be short and descriptive. Make sure that pictures match your content and provide a great user experience. And finally, don’t forget that too many pictures can increase page loading time, so choose quality instead of quantity
DESIGN
Make sure that your page is well designed not only for desktop but is mobile or tablet friendly as well. More and more people nowadays are scrolling their mobile phones whenever when they have a few free minutes. They do it on their way to job or home, waiting in queues or while they are laying in a bed before sleep. Google and other search engines prefer these sites, which are friendly for all kinds of before mentioned electricity devices, so in order to appear in a higher place of the list, pay attention to the desig.
In this list, you can see only the main things, which are important for your blog’s performance on search engines. To reach your best results it is important to follow information about new algorithms and trends, check analytics, and renew your content.
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