What is SEO blog

Every blogger wants to reach a bigger number of their blog readers. Sharing new articles of blog on Facebook or Instagram is not the only way to increase traffic. Search engines like Google, Bing, Yahoo do really big job when we talk about finding the information people need. So keeping your blog search engine friendly can cause surprisingly good results on its popularity. Search engine optimized (SEO) blog is that one. It is customized to appear high in search engines, and get traffic from there.

alunno, autore, blog

How do search engines work?

Search Engines do three things: crawling, indexing, and ranking. They find and examine new contents, categorize them and rank according to usefulness. Maybe you are still wondering why it’s recommended to make your blog search engine friendly. And put some efforts to stay on the top of their lists. Page number 1 of Google attracts 95% of searchers’ attention, only 5% of them goes to page number 2.

But how to make your blog appear on the top of search engines?

Have you ever wondered why one page appears in the search engine lists in a higher place than others? The answer is, those who have higher rank have improved their SEO in a better way. For sure, not everyone knows marketing basics. Here you can see 4 main things, which every blogger should consider to stay on the top of a list.


Keywords are probably the most important thing when we talk about website appearance on search engines. People check for particular keywords and expect to find the information they need, so you have to thoroughly choose the right keywords, which would fit your niche. It should define what your content is about.


Even if you will choose keywords, which will attract traffic, it will make no sense if your content will not be relevant to them. Content should also be useful, engaging and qualitative. The more time readers will spend on your blog, the more likely is they found your blog interesting and useful. Maybe after one article, they will open another one from your blog? These actions are also factors of ranking on search engines. So it is crucial to pay attention to the content you upload.


It is clear that images should be eye-catching, but remember, you can’t use every image you find on the internet. After uploading a picture write where the picture came from to avoid law enforcement. Image naming can boost your appearing in google images, so give time for it, but mainly it should be short and descriptive. Make sure that pictures match your content and provide a great user experience. And finally, don’t forget that too many pictures can increase page loading time, so choose quality instead of quantity


Make sure that your page is well designed not only for desktop but is mobile or tablet friendly as well. More and more people nowadays are scrolling their mobile phones whenever when they have a few free minutes. They do it on their way to job or home, waiting in queues or while they are laying in a bed before sleep. Google and other search engines prefer these sites, which are friendly for all kinds of before mentioned electricity devices, so in order to appear in a higher place of the list, pay attention to the desig.

In this list, you can see only the main things, which are important for your blog’s performance on search engines. To reach your best results it is important to follow information about new algorithms and trends, check analytics, and renew your content.

Check-out to have more informations! https://katrium.eu/content-services/

5 Simple Reasons why you should do your internship in Estonia

In March 2018 I moved to Tallinn, Estonia to do my internship at Katrium OÜ. An Estonian market research and business support services company. It is for customers in Scandinavia, Russia and the Baltic countries. If you have a problem to decide where to do an internship, here are five key reasons. Why choose the opportunity to live in Estonia?

the view of central squere in Estonia which you can see during your internship

1. Beautiful city

Tallinn – quickly developing and a very busy city. It has an amazing medieval centre that is the best medieval centre in Europe. The city is with many options to do. Cultural, sport and other activities. Whether it is the weekend or a weekday, there is always something to do. So, no time for boredom.

Picture shows Estonia digitalization

2. Estonia leads the way to digital future

With the support of the European Union, Estonia started building its e-government program since 1996 with the introduction of e-banking. As well as, the country quickly digitalized many parts of the government. They allowing even foreigners to sign up. And to be a part of the digitalization with the high-reaching e-residency program.

Picture shows digital life in Estonia

3. An international internship environment in Estonia

However, an internship in other country is a great opportunity for relevant working experience in an international surrounding. It helps to secure a future dream job. Estonia’s positive reputation in other country makes sure of that a work placement here make a great addition to resume.

This picture shows that you can make a lot of frinds in Estonia during your internship

4. Meet the best people in Estonia during your internship

Moreover, Tallinn is a great place for making both local and international friends. Tallinn – truly an international city and houses and foreign students. That combined with the city’s excellent nightlife guarantee a great time.

This picture shows a guy traveling to Estonia for internship

5. Many great countries near

Also, Estonia good position and great infrastructure. So, it is easy to travel to neighbouring countries such as Finland, Latvia, Lithuania and Russia. For example, take a ferry from Tallinn to Helsinki in Finland and arrive in only two hours. Do not forget that over 50% of Estonia territory is in forests. So, nature over sightseeing in cities and there are many things to do.

Interested to know more about a possible internship at Katrium? Send your CV to hr@katrium.eu today and we will contact you as soon as possible or click here to read more! 

Competitors analysis for better company performance


Companies’ need competitors analysis. Today’s market is very volatile, nothing is constant anymore. Customers buy from you and tomorrow they change their mind and turn to your competitor. So, it is vital to fight for your customers. Business constantly needs to innovate how to keep them also not forgetting to attract the new ones.

There are very few virgin customers on the market, those that have never bought from you nor from your competitor. Their percentage is so minimal after all that they do not deserve so much attention, especially if your reputation speaks for your quality and is thus attract sufficiently new buyers. It is a huge mistake to disregard a huge amount of customers that could be yours. Yes, those that are buying from your competitor.

Businesses must stay original and keep on learning. It is vital to upkeep constant excellence in performance. And where best to learn than from the competitor?

If you will understand your competitors, you will better understand the customers that you don’t have. Knowing your competitor is key to understanding your customers and their behaviour – why do they buy from you? Why don’t they buy from you?

Best market strategies are to offence and defence. You need to surprise your competitors and overwhelm your customers.

What shall I look for?

First of all, understand the market size. Who are the most important players and how important they are to your customers? There are different kind of competitors: direct and indirect. Understanding both of them will unseal the market potential and will give you a sight of the whole market horizon.

Next things are the pricing, positioning and customer service of your competitors. All of these are important factors that deserve your attention.

So what are the tools to learn from a competitor?
  • Visit your competitor. Explore their store, visit the office, send them an email, call their customer service, act as their customer.
  • Talk to your customer. It is amazing how much your customers know more about your competitor than you do. Find out if your customers previously have used the services of your competitor and how did that go.
  • Take a look at social media and the internet. Read reviews, look at the new products and services launch, see their blogs and company press. There is so much information available online.
  • Follow up yearly the progress. Document the data and benchmark yourself to see yearly trends.

In conclusion, finding out the competitor’s strength and their weaknesses will definitely give you a new perspective. It will give you fresh ideas on how to develop yourself in the eyes of your customers. You will have tools to understand your market potential and customers deeper than ever before and re-evaluate your market position. In the end, this is the key for better business.

Katrium offers its customers a set of tools to perform a reliable competitor analysis on a yearly basis. Read more about our research services here.