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Marketing Strategies and Neuromarketing in Casinos

To find advertising on the web that refers to online casinos is becoming increasingly common. This strategy has successfully raised these webs’ audience by 18%, with users between the ages of 21 and 50.

Appearantly, communication had taken a historical turn since Social Networks started to be so crucial for society. If we think about it, this is a factor that has occurred in less than ten years. Companies, for their part, have found new doors to increase their development. In this sense, casinos are one of them, which have used the exchange of opinion so naturally on the web, chats or forums, to make themselves known and attract new followers.

Domino effect

addiction deck dominoes gambling

As some call it, the domino effect is a strategy used by casinos to reach more people. In detail, it consists of a user hanging on his profile some game of interest, such as roulette, calling other users to participate with him, and automatically others start to share. These games are striking for their themes. 

Moreover, one of the wonders of marketing is that it is an area where there are no rules. Hence, an effective strategy for the interested party is entirely valid. However, a good website and effective customer service are indispensable in the outline of any strategy you propose to launch.

To emphasize, the direct communication with users, their bonus offer, and how each casino exposes it increases the offer’s attractiveness. Each one reveals a rarely seen strategy in any other sector, which is crucial for casinos.

To clarify, casino games are a gigantic industry. Like every business, it aims to bring as much profit as possible to this market’s leaders and owners. For it to remain profitable, they need to motivate players to gamble and attract new followers. They use an extensive range of techniques. For the most part, in Las Vegas and other gaming and betting centers, they offer diners many attractions and additional services apart from the games.

On the other hand, online casinos allow players to benefit from bonuses and promotions that give them free money to play and additional rounds to bet. 

How to attract online casino players 

As can be expected, competition is relatively high in the online casino games sector, especially since they became highly profitable with the national regulation in 2012. However, to make a difference and stand out from the many competitors, a good marketing strategy is needed.

The way to start attracting more players as soon as possible, certain practices soon give good results.

Marketing campaigns

Any entrepreneur running an online casino should be aware that it is crucial to make a robust digital marketing investment. A well-built campaign can be one that starts before a significant event with the promotion of new games, no deposit bonuses, or special prizes.

No-deposit bonuses are one of the strategies that work best. New players get the opportunity to try out the site, see its games and operation without spending money, or minimizing the risk of loss until they are sure they like it. This lack of risk makes users willing to try, as they have nothing to lose. It is the best opportunity casinos have to attract subscribers.

Likewise, investing in the promotion of virtual casinos will make online gambling lovers find those welcome bonuses that catch their attention and enter the platform.

Clarity of information on prizes and bets

One of the premises most valued by any player is transparency. As a result, users want to have things clear from the beginning, to know how much they can bet and how much they can win. Therefore, the gaming policy must be clear, and the information must be precise and always in an understandable language.

Online casinos must know that there are different types of players online. Some only play for fun and those carefully strategize with a detailed budget. In any case, all those who make bets expect to get some profit.


SEO is fundamental for any blog writing on the internet. Without SEO, you do not position yourself on Google. Therefore, you do not receive visits, and your business is doomed to failure. SEO is a series of strategies on the web, and outside it to rank higher in Google and appear in the first positions when users make a natural search on the internet.

Keywords are fundamental, and making fair use of them will help the site appear when players search for casinos online. Although the theory is easy, it is not so easy to carry it out. For this reason, if you do not know the matter, you should hire an SEO expert or an agency to get the page well positioned.


Blog writing is also one of the best tools for online casinos that want to attract new players. They help Google classify the pages better and are very useful for websites to move up Google’s rankings. The content is the best asset of a blog. It must be quality, fresh, relevant, and exciting for the reader since it will serve to get him interested and play on the platform that maintains the blog.

Blog writing, likewise, generates credibility in the audience. Articles and game reviews must be engaging, useful, and oriented to the online gaming industry. Of course, they will also use keywords to attract traffic. As in SEO, an expert content creator specialized in blog maintenance is needed to achieve good results.

Affiliate marketing: The star strategy of online casinos

In general, it is a technique to promote online casinos, where people who call themselves affiliates are involved. These are a kind of technology vendors who use their websites to attract audiences to the online casinos they promote.

In most cases, the people who practice affiliate marketing are gamblers. This is because these individuals have a lot of experience in gambling and can write well-founded game reviews.

Therefore, when they publish blog writings and game reviews to share their knowledge and experience with other gamblers, they have credibility, influence, and respect in this gambling world. 

Thanks to their vast experience, the affiliates captivate and attract an audience to their websites. Because they employ SEO tactics with great skill, build appropriate links, and use online forums for their blog writing. This allows them to receive high rankings in different search engines.

How is neuromarketing applied in casino games

close up shot of a roulette

To clarify, in traditional and online gambling, they use neuromarketing strategies to advertise casinos and games.

As we can see in any betting operator, the casino games’ interface is saturated with bright and striking colors. In addition, a wide range of games includes classic games, 3D varieties, futuristic themes, and many options to suit each player’s requirements. It has simple rules to understand and follow for their games and bonuses, offers, and promotions for a limited time.

Neuromarketing is a discipline that applies neuroscience techniques to the sales, marketing, and advertising market. Correspondingly, it is a trend that has been rebounding in recent years, with an increasing number of conferences, talks, and presentations on this subject.

Neuromarketing use in casinos

This specialty studies the emotions, behavior, and stimuli caused by advertising and product experiences. Furthermore, it creates references about the public’s reaction to commercial articles. In this way, they can improve and enrich the management and application of a company’s marketing and sales resources and perfect its product.

In fact, online casinos and traditional ones are establishments where much care is taken with neuromarketing to encourage players to gamble more. The sounds, lights, and colors used in the games stimulate what we would consider irrelevant, such as a specific aroma perceived when entering a casino. All are part of these places’ neuromarketing strategies to gamble.

For example, it has been shown that citrus smells lead to players making more risky decisions and betting more money without caring or even thinking about the consequences.

On the other hand, neuromarketing techniques are most evident in casino games with significant visual stimuli participation, such as slot machines. According to studies, the bright and colored lights, and the sounds with the slots’ characteristic tone induce risky behaviors. As a result, the players make decisions without thinking about the real probabilities of success.

How Katrium can do it all for you

In the first place, we at Katrium know how to use these techniques for casinos and anywhere you want to encourage customers to spend more money. We have the experience and the tools to apply sophisticated marketing methods to your website, online shop, or casino. Get more information at Katrium.


Lead Generation and lead nurturing is an effective strategy to acquire a list of contacts interested in a company’s activities or products. Once collected, these contacts come to the most challenging task: convert the user’s interest into a sale. Learn more in our blog here.

Lead Nurturing, find out what it is and why your web marketing campaign should not miss it.

Today’s consumers have more and more power in purchasing choices. Companies, both large brands and small businesses, must take specific actions every day to get in touch with potential customers. In an increasingly competitive market full of promotional opportunities, consumers expect more and more personalized and multi-channel communication. Users want to be listened to, and companies want to create relationships trying as much as possible to convey trust.

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This phase is defined as Lead Nurturing.

Lead Nurturing is the activity of communication carried out in all the period from the first request of contact from the user until the practical purchase. The purpose of Lead Nurturing is to dialogue with the potential customer. Providing useful information that orients him to prefer your company, your products, and your services, compared to the competition. For this reason, Lead Nurturing is an integral part of a successful marketing strategy. It represents the process of building relationships with potential customers on multiple communication channels.

To take care of the relationship with customers, it is necessary to carefully analyze their contacts, know their needs, and communicate without being intrusive, trying as much as possible to offer a solution to their problem. The goal is to transmit credibility and be the real expert, almost a trusted consultant on whom the user can rely for himself or a friend. By sharing useful information you built credibility and trust, i.e., sharing your knowledge and experience to increase its perception and reputation.

Here are all the steps to follow for your Lead Nurturing strategy:

  1. Get to know your audience. Analyze and segment as much as possible the list of contacts collected, trying to identify users’ interests and their needs. Create sub-categories and send them specific and targeted communications.
  2. Use all the channels at your disposal. Once you have captured the user’s interest through the website and the company blog. You can use numerous channels to connect and create a dialogue.
    Email marketing is the most effective tool to reach your contacts personally. Building the relationship of trust that will accompany them to the sale.
    There are essential aspects to consider to reach your customers. The other channels you can use, such as: the phone can either contact the user directly in the closest phase to the sale. Or use SMS marketing or WhatsApp marketing.

Use of social networks

Social networks (Facebook, Twitter, and Linkedin) allow you to send private messages to your users or respond quickly to their support request.

  1. Identify the steps of the purchase process. Each user has their sensitivity and decision-making process, learn how to monitor the users’ reaction.
    Analyze their interaction with your messages and identify the degree of interest and participation from time to time. Programs for email marketing management, allow you to control the opening rate of emails sent and the percentage of clicks obtained on the links you have inserted in the message. Only through this analysis, you can better know your target and improve your communication.
  2. Define your goals. Don’t think only about sales. The keywords of the Lead Nurturing process are consistency and relevance. In this very delicate phase, the objectives to pursue are those of:

Inform the customers by making them gain confidence and resolve any doubt about the quality of the products, the experience, and the quality of services.

Increase the knowledge of the Brand by sending constant messages not strictly related to the promotion or final sale

Obtain qualified clients, that is, interested in the activities carried out by the company and firmly convinced of having found the solution to their problem

Gain confidence over time and turn contacts into promoters of your company. A user may not yet be ready to buy, but if you consider yourself a professional, you will share this knowledge with your network of friends.
Apply it in the medium to long term. Do not get discouraged and abandon this path immediately. You have to feed the contact, educate him, and win his interest until he is ready to buy.
And you, how do you dialogue with your clients? Check out our website to know more about lead generation!

What is SEO blog

Every blogger wants to reach a bigger number of their blog readers. Sharing new articles of blog on Facebook or Instagram is not the only way to increase traffic. Search engines like Google, Bing, Yahoo do really big job when we talk about finding the information people need. So keeping your blog search engine friendly can cause surprisingly good results on its popularity. Search engine optimized (SEO) blog is that one. It is customized to appear high in search engines, and get traffic from there.

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How do search engines work?

Search Engines do three things: crawling, indexing, and ranking. They find and examine new contents, categorize them and rank according to usefulness. Maybe you are still wondering why it’s recommended to make your blog search engine friendly. And put some efforts to stay on the top of their lists. Page number 1 of Google attracts 95% of searchers’ attention, only 5% of them goes to page number 2.

But how to make your blog appear on the top of search engines?

Have you ever wondered why one page appears in the search engine lists in a higher place than others? The answer is, those who have higher rank have improved their SEO in a better way. For sure, not everyone knows marketing basics. Here you can see 4 main things, which every blogger should consider to stay on the top of a list.


Keywords are probably the most important thing when we talk about website appearance on search engines. People check for particular keywords and expect to find the information they need, so you have to thoroughly choose the right keywords, which would fit your niche. It should define what your content is about.


Even if you will choose keywords, which will attract traffic, it will make no sense if your content will not be relevant to them. Content should also be useful, engaging and qualitative. The more time readers will spend on your blog, the more likely is they found your blog interesting and useful. Maybe after one article, they will open another one from your blog? These actions are also factors of ranking on search engines. So it is crucial to pay attention to the content you upload.


It is clear that images should be eye-catching, but remember, you can’t use every image you find on the internet. After uploading a picture write where the picture came from to avoid law enforcement. Image naming can boost your appearing in google images, so give time for it, but mainly it should be short and descriptive. Make sure that pictures match your content and provide a great user experience. And finally, don’t forget that too many pictures can increase page loading time, so choose quality instead of quantity


Make sure that your page is well designed not only for desktop but is mobile or tablet friendly as well. More and more people nowadays are scrolling their mobile phones whenever when they have a few free minutes. They do it on their way to job or home, waiting in queues or while they are laying in a bed before sleep. Google and other search engines prefer these sites, which are friendly for all kinds of before mentioned electricity devices, so in order to appear in a higher place of the list, pay attention to the desig.

In this list, you can see only the main things, which are important for your blog’s performance on search engines. To reach your best results it is important to follow information about new algorithms and trends, check analytics, and renew your content.

Check-out to have more informations!