Why is it smart to do business in Tallinn?

How do you see yourself and your business company next year at this very same time? Wise decisions are valuable and important for your company. Ever had any thoughts that business functions don’t go smoothly enough? The digital environment is old and the progress seems to move at snail’s pace? But the future is now, so all that must be frustrating.

We should know since we (the authors) are located in Tallinn. This is one of the most or even the most digitally developed country in the world.

Estonia: a digitally developed country

What is it then that makes Estonia so advanced, tech-savvy and business-friendly?

The tiny North European country has learned hard lessons from its neighbours. The economy has not suffered from Brexit. The important indicators, such as GDP and unemployment rate, among many others are rather good compared to most of Europe. Brexit has so far meant great success for Estonia’s interests and business world. This because citizenship applications from Britain to Estonia have increased tenfold compared to the previous year. This is the result of the unique system. This system where anyone can apply for a digital e-citizenship of Estonia.  Even if you have never been anywhere near the country.

With e-residency, people all over the world are able to use Estonia’s digital services. Which in turn you’ll get cover for example bank services. Most of Europe is feeling the heat about the recent Brexit vote and wondering, waiting what will happen next.

Estonia keeps being one step ahead in the digitalization race.



Trendiest word ever: digital. This has been repeated as the most essential development in the future. For example, in Finland, the reactions have been far from the theories. Estonia, on the other hand, has been taking big steps and going forward much faster than any of its neighbours. This makes sense in a way. Tallinn has been the heart for business and start-ups, for hundreds of years. The banal Soviet decades are long gone but not forgotten.

Here is the thing:

There really is no magic behind the Estonian success. That is why it is time to make a shortlist of the key points. Why is business great in Estonia and what to expect when trying to make a living in the Pearl of Baltics?

1) Strength in innovation

One can be surprised to see how well new things are being put in place Estonia. It is as if there is no middle man slowing things down like in many other Western countries.

Yes, Estonia is an Ex-Soviet satellite state but exceeding that fact they have been able to balance themselves without mental devastation. While thriving with adaptability and resilience. These abilities are in high demand everywhere nowadays. Comparing present-day Estonia to the 90’s version. This can help you to realise that change is always possible, and also going to happen. It is all about how we change to it and take our chances.

There are those who stick to the old and don’t want to believe that the world is changing. Well, it never stopped changing but the nature of things is now faster than ever. Global market and the total youth of the concept of work might be a nightmare. Only to those who fear regeneration and future itself. In Estonia, the future has been seen as it should be: full of opportunities waiting to be seized.

For example, digitalization innovations, such as e-residency. These do not get any faster and easier for you for doing real business in Estonia! There are already over ten thousand e-residents and a lot of them have never even touched the Estonian soil. The system is globally unique. You see, this is the innovativeness. Estonian companies get more customers and grow faster than ever because of this and all the other amazing digital applications. The next level of internationalization has already seen daylight in the most advanced digital society in the world. Others might want to take a leaf out of their book and follow.

2) Cost-effectiveness

Seriously though, where else do you get to see things running so smoothly as in Estonia? They started from the bottom 25 years ago. When entering the world of independent and free nations. Celebrating its 25th year of complete freedom it is a must to raise a toast for Estonia at this point!

Since 1991 the economy has been steadily growing with praise from the economic world. A liberal economy policy is one key to growth. Not to mention the low-tax system. The 1/3 labour costs that companies face here compared to those of, for example, Finland or Sweden. This has not been unrecognised by the world’s biggest trading and banking organisations.  Such as the World Bank and the World Economic Forum. That praise Estonia is an absolutely great place for business. The small country has made its mark and showed to the giants that the nation in white, black and blue is the one to look up to.

3) Digitalization

Want to open a bank account in Estonia without actually being there physically? Possible! And so it is visiting Estonian library to read today’s paper among many other benefits when you get yourself an e-residency. Voting is also possible online and this e-Voting. This concept has been estimated to be 16 times cheaper compared to the traditional way of voting.

While most of the nations are still considering the possibilities and the fears of digital. In Estonia, it is a whole different story. You can never become successful if your way of surviving is all about imitating the ones you look up to. By the time you get to their level, they will already have moved on to bigger things. Hard work, research, and can-do-attitude will eventually play out fine for you.

A point has been reached where Estonia is the precursor in the digitalization. Identity, health, education, social services, you name it. What will you be a pioneer in?

This digital aspect is also the key point when considering a country to do business in. Things actually work with digital solutions and less paperwork. This means more action and time to concentrate on whatever you consider relevant. Fast, reliable, digital, paperless and less bureaucracy. Is this not the way you have always wanted to see the world go round since the first days of the internet?


The economy of Brazil before and After the 2016 Olympic Games

Brazil 2016 – Giant at its Watershed

One of the biggest economy in the world has been in the centre of attention this year for multiple reasons. Football-crazy nation sacked its sitting president and held the biggest event in the world. During the Rio Olympics born many legends, who won many golds. We salute all the great athletes out there! There can be a success only when you work hard, every day.

Millions of people in Brazil desire better education and infrastructure. While they witnessed from the distance how the multi-billion dollar construction work was conducted strictly for the Olympics.  This is a sports event for the whole world, and in this entertainment business, it really does not matter how big the domestic issues from poverty to pollution might be. But has it all been good for business? What kind of reputation did they leave for South America’s biggest player? Investment-wise the Olympics must have been thought to do good for the economy by the ones who fought to get the competition there.

Brazil economy in numbers:

People expected that the 2016 Olympics will boost Brazil’s economy. However, within 2016 the real GDP growth of Brazil will stay below zero and might even hit -4%. The economists have also pointed out that the 10th largest economy and the leader in South America and Latin America can dead in deep recession. Its GDP growth is especially lower than that of the world’s average and Latin American countries’ average. This is due to depressed products prices and tighter regional conditions. During 2016 and 2017, we can see a sharp recovery in Brazil’s GDP. It is due to a temporary boost from the mega-event, Olympics. But it will not last long.

Disbursed debt accounts for 3.8 billion dollars. While Brazil is mired in recession, the amount of debt combined with the low employment rate (only 54,4%) affects negatively the economic situation. Smaller numbers in growth for key exporting EMDEs would negatively affect regional trading partners. For instance, a one percentage point decline in growth in Brazil or in Russia could reduce growth in neighbouring countries by up to 0,5% on average within two years (World Bank 2016).

After the Olympics, the question arises what to make of all the costly constructions. There are some rumours about re-purposing the Rio 2016 structures. The government will tear down temporary structures and use it for building schools. They will turn the Athletes’ Village into luxury apartment complexes. Everyone is now waiting for the actual work to start.

Hard work, big rewards – Big risk, great possibilities?

Case: Brazil shows that the Olympics might be bigger than life itself but numbers do not lie. Reaching a goal is always important and the end game is yet to reveal its form. People around the planet saw what kind of great measures they took in Brazil. But in the end, all this has been possible because of hard work and a lot of planning. The saga continues when the government calculates the results. Hard work, professionalism and the ability to see the future opportunities are good elements in the business world. Success is possible only if you agree that in life, as well as in business, the school actually never ends.

Will this rule of Olympic eventually boost the economy, that is hard to tell at this point. More importantly, is the brand of Brazil and the chair in global councils more important than the opinion of the people who built it all? Who built it from the coast of Ipanema to jungles of Amazonia? Today we hope Brazil as a nation can celebrate at its finest. Get your Samba on, Saúde!

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