An organized sales department is a successful sales department. Some recommendations for sales tools are needed :
Whether a large or small business, you need tools to help you sell your products or services. The devices can help you find all the necessary data about your customers so your company can make decisions based on solid information. However, there are so many sales tools available that it can be challenging to determine which ones are right for your business.
There are different categories for sales tools, but the main ones are :
- Customer Relationship Management (CRM)
- AccountBased Marketing (ABM)
- Email Management
Today there is a multitude of sales tools. To help you be effective in the choice of these, we will give you some recommendations :
Customer Relationship Management (CRM) :
A CRM is software that monitors all interactions between a company and its customers within a database. This allows pooling and maximizing the knowledge of a given customer and, thus, to better understand, anticipate and manage his needs.
Monday is for small and medium-sized companies that don’t want to do the heavier implementation. Also, subscriptions are by no means expensive.
Zoho has a mobile application to feed your contacts and customers anytime. Certainly one of the best value solutions on the market.
Like Zoho, SalesForce allows you to evaluate each customer and prospect to trigger scenarios and tasks for the teams. The software’s plus point: it is connected to social networks and can track user engagement.
Account-Based Marketing (ABM) :
ABM is designed for B2B companies to target the most strategic accounts. Instead of canvassing all of your potential customers, it focuses on those customers most likely to engage quickly and bring you significant revenue.
Demandbase is named the ABM leader in 2022, enabling the evaluation of how clicks contribute to transactions, pipelines, and revenue at the individual or account level.
Marketo provides sales intelligence. Salespeople can quickly identify their high-value prospects, better understand buyer behavior and generate engagements that close deals.
Terminus connects your target accounts and allows marketers to create pipelines. They provide better performance with combined account experience.
Email Management :
Email management software is a tool that allows you to manage, categorize, organize and send emails.
Help Scout is email management software specifically designed to help teams professionally manage their email communications. It provides access to collaboration tools such as private notes to help you keep everyone informed. Adapt to small and medium-sized enterprises.
Sendinblue allows you to write and send an email to an unlimited number of people. It is also possible to program when you want to send the email.
Hiver is the best email management software for Gmail. It is used as an extension to your Gmail account. You can assign emails to specific people and add notes. There are also automation and task analysis features.
To further improve your efficiency and results, there are other sales tools recommendations of software that allow you to manage with more precision specific points, such as:
- Sales Productivity
- Customer Success
- Data Integration