Win the Race: Outsource!

Outsourcing business and getting new customers should be considered the most essential aspects of running a business. That is if you wish to be in the business the next decade as well. You know it strengthens the brand too, so why not do something about it? In the era of digital world, everything needs to move faster than ever, including decision-making.

There is no progress without a struggle. There is also plenty of fish in the sea but not that many sharks. A determined carnivore has instincts like no other as it recognizes the potential and sees what others do not – an opportunity.

Why now?

You know there is recognizable improvement happening in the global economy at the moment. In Estonia the past years have been economically splendid but only recently has this been the case in the northern neighbor Finland too as we can see from this article: Yes, it’s the coldest country in Western Europe but that does not mean the business is glacial too! Forget the past sluggish years, look forwards and act while you still can call yourself a forerunner. It’s time for the bigger bite.

How much do you really know about outsourcing?

An idea: the market has been divided once again and there is room for action. This will not last long since this is a fast-paced phase as the economy in the whole Europe grows. That is not the biggest news here, though. How to take advantage out of the situation? Outsource! Why? Scientific studies from different fields show us some important main reasons. These are always debatable but surely do not go wrong if one says they are:

  1. Helping to focus resources on the core activities
  2. Reducing costs
  3. Converting fixed costs to variable and
  4. Benefiting from suppliers’ investment and innovation.

Motivation can be divided into four categories: financial, technical, operational and political.

Steps to take into account:

You can outsource pretty much anything; Project management, customer service, meeting bookings, recruiting, you name it. What is it that you would like to do for the betterment of your business but do not have the time or the right people for?

The first step, however, cannot be done by anyone but Yourself: The Decision. After that configure a cunning plan with a proper outsourcing company and create more, better, bigger. But how to recognize THE outsourcing partner you want and should team up with?

Outsourcing is tempting and doable. If the motivation is to thrive in your business then why not focus on outsourcing some of your operations! You might have the ideas but not the adequate amount of hands to make things happen for you.

Things you should know!

Before choosing the tasks you wish to outsource make an observation at your business once again and identify your core values and strengths. The moment you decide to outsource may become the moment you put your business at risk. If you are the owner of the business, you should always keep this in mind. Why? Because you are hiring faceless staff. Because you are entitling strangers to take part in the future of your business. However, the increase in outsourcing has largely become acceptable. The simple reason is the reduction in cost, gaining flexibility, and access to resources and know-how that a company is unable to afford alone.

Wondering if the author is supporting or opposing outsourcing? The answer is that outsourcing may bring benefits, yet, there are always also risks. Thus choosing the right company to outsource to can be frustrating work.

Best outsourcing companies

The below checklist is our helping hand to you for finding the best outsourcing companies for you:

  1. Pick the right activities to outsource: Would you like to see your core know-how leaking? If the answer is no then to avoid outsourcing the area that may have the direct impact on your customers and business.
  2. Pick the right help: After identifying activities that need to be outsourced, the next task is to pick the right partner. There are many companies and freelancers offering the know-how that you need. Take a few moments to compare and contrast them, it costs you nothing but time. But time is money, you say. In the end, a little time is a small cost for finding the best outsourcing partner, who will bring value to your business.
  3. Consider all the costs: the main reason for outsourcing is that it would cost more for you to execute the operation yourself. Be wise with your choice, keep looking around for the best possible price (with the best possible quality).
  4. Preparing for a solid and transparent contract: Outsourcing takes place out of your sight, so it is important to keep track of the process and quality of the work. A contract should outline specifics about payment, the creative and other rights, expectations and roles, and outline an exit strategy. It establishes relationship and expectation with the provider and serves as a record of any activities beyond.

Any mistake can be fatal these days when the world is changing faster than we can adapt. Having a well-prepared plan for outsourcing will both help you prevent those fatal mistakes and boost your business’s performance. We hope the list will be of use for you when you consider outsourcing.

– Katrium Team


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(Outsourcing, Team Work and Business Management. New York, US: Nova, 2009. ProQuest ebrary. Web. 2 September 2016.)

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