SEO content creation plays a crucial role in visibility on search engines.
Google is one of the most important that offers the best service, with approximately 4.3 billion users worldwide.
To achieve that, it will send its robots to analyse all the content on the websites.
Content Optimisation for SEO is therefore essential since it is the process of ensuring that content is written to reach as many people as possible.
The content optimisation process should include checking for the presence of related keywords, adding meta tags and titles, and relevant links and above all providing value to the reader and meeting their initial search intent.
IDENTIFY THE LEXICAL FIELD OF THE SUBJECT
In order to do that you need to list the words or expressions related to your keywords. In other words, it is a question of drawing up the lexical fields of your keywords. The aim of this research is to further enrich your content and bring originality to your text.
By using expressions around your keywords instead of repeating the same words in your content, you will show Google that your text is qualitative and has strong added value. As a result, the search engine will be more inclined to position your content high on its results pages, in order to offer it to Internet users.
DETERMINE THE HEADINGS AND SUBHEADINGS TO BE USED IN YOUR CONTENT CREATION
This structure work involves adding headings and subheadings to your content. These hierarchical elements are known as Hn tags on the Web and are extremely important for search engines. When used correctly, these tags will allow Google to “understand” your text and position it on its results pages if its content is qualitative.
SEGMENT YOUR CONTENT CREATION
It is important to avoid making too long paragraphs. Therefore separating ideas is recommended in order to be developed in-depth in different sub-sections.
INTEGRATE KEYWORDS IN THE CONTENT AND IN THE TITLES
This is an important factor in optimizing your text so that it ranks high in search results.
However, be careful not to over-optimise your text. There is no point in repeating the same keyword in every title. Write your content naturally, and add the semantic field seen earlier in the article to vary the keywords.
INTEGRATE INTERNAL LINKS
When writing your text, it is important to create links to other articles or other content on your website.
These are known as internal links, and they will help to improve the quality of the website’s internal mesh. These links encourage Internet users to stay on your pages for as long as possible by making navigation easier. Users will therefore stay longer and Google will give your website more consideration.
INCLUDE EXTERNAL LINKS TO REFERENCE SITES
Your SEO content should contain external links that redirect to quality websites. This means either sites that act as authorities or articles with high value in relation to the content.
THE TITLE TAG
The title tag is the first element of your site that the Internet user will encounter when searching on the Web.
It must be concise and relevant to the user’s search intent.
THE META-DESCRIPTION TAG
Another factor to consider when finishing your SEO content is the meta description. Although it is not required for on-page content, it should be optimized as part of the SEO strategy.
The meta description of a website is used to summarize its content. It is located below the title tag after a search result.
ADD PICTURES IN YOUR CONTENT CREATION
Including images in your content creation help in the referencing of your content. By illustrating your text, you improve your visitor’s experience, which Google likes and favors. As a result, the search engine will be able to rank your content higher in its search results, improving your SEO.
It is important to consistently create SEO-optimized content in order to increase visibility, good rankings, and traffic.
The best way to become identifiable is to bring an original approach to the given subject.
What makes a content worth reading is authenticity. If there is repetition of the same information on other websites, you won’t be able to stand out