Top Tools for Sales and Marketing Managers

Top Tools for Sales and Marketing Managers

In the world of sales and marketing, it seems like there are dozens of new working tools. They could help you boost your work productivity. There are so many different choices provided to us by various sources; but how not to get lost and to choose the most suitable one? To find out, here is the list of the most popular sales and marketing tools. They can be used every day for content development and social media management to influencer marketing, communication, and organization.

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If you work from home, you’ve probably listened about Zoom, a cloud-based video conferencing service you can use to meet with others virtually. You can virtually interact with co-workers or employers when in-person meetings aren’t possible. Zoom is suitable for small-, medium-, and large-sized teams that want to keep in touch. In this way teams can continue their daily workflows with minimal disruption. The app is available for Windows and macOS; the mobile app is available for Android and iOS.


Dropbox is a cloud storage system that can be used by the whole team for essential documents, resources, and other files. Without that, it is also a fast and easy way to share your data internally and externally. What you need to do just access online from anywhere, on any device, free up space on your computer. You will never lose an important document again.


Salesforce is a customer relationship management solution that brings companies and customers together. It allows them to administer your whole sales process from start to finish in one place. It’s one integrated CRM platform, including marketing, sales, commerce, and service. Why choose this platform? Because you can’t use it only to practice to use and customize. But this platform is accessible from almost anywhere. This offers numerous integrations, including the ability to sync data from tools that don’t talk directly to one another.


LinkedIn is the world’s largest professional network on the internet that you can find very easily. You can use it to find the right job or internship, connect and strengthen professional relationships. Also, learn the skills you need to succeed in your career. Once you create a profile, it will allow you to share your professional background online. For example your work experience, education, skills, and recommendations. You can also use this network to organize offline events, join groups, write articles, post photos and videos, and more.


One of the best tools that should be used by anyone who uses a computer for a living is Grammarly. Grammarly can be your spell checker, but it does much more than emphasize misspelled words. In fact it shows when incorrect punctuation, incorrect posture was used and when you can use another. And of course, when your spelling was wrong. You can install grammar on your browser, and it checks everything you type (in most programs and tools).


Even though it looks like Photoshop requires a lot of understanding of the product and its features to make something tasty. It’s excellent that you don’t have to be a Photoshop pro to start using it! You could find plenty of heaps of tutorials available online. It could become a valuable tool to resize and edit images, enliven, and beautify your work.


Google has a lot of different and useful tools for sales and marketing managers. For example Google Analytics is a free tool that has in-depth reporting and analytical features. Another device connected to your Google account is Google Calendar. Sync it with your emails, schedule meetings, and send invites and allocate time to particular tasks. In this way you never ignore an important meeting or deadline again. Try these tools and find the most suitable for you! I can promise that these tools can improve and change your working routine a lot.

5 Important Customer Experience (CX) Metrics to Track

Based on what Gartner said, most organizations see the customer experience (CX) as what truly motivates (makes) competitive advantage. And for this reason, any argument that will support exceptional customer experience (CX) will be easy.

Since CX is quite versatile and complex, it will (it is) be realistic to say that a well-detailed CX will comprise comparing several CX data from multiple angles.

The question now will become, what aspect of the metrics will be worthy of measurement and again? How do we get the particular set of metrics that can comfortably show in detail customers’ opinions towards your brand?

Let’s get down to business. We will now show you the major 5 metrics which when analyzed together can give you a detailed insight into CX. 

The Net Promoter Score (NPS)

Customer Experience, Best, Excellent, Services Rating

Confidence is one of the major reasons a customer will go on to make recommendations for your product or services to another person, be it a friend, colleagues, or neighbor. Likewise, if your product or services are no good, customers will scream out loud to prevent others from buying it. Generally, the Net Promoter Score (NPS) is what you need. It measures the rate at which customers will be willing to make recommendations for your company.

Rating a brand by customers is usually done on a scale of 0 to 1. Any score below 6 will be noted as “detractors” and customers giving your brand a rating of 7 or 8 are still double-minded and can easily switch to another brand. Any score that comes between 9 or 10 is the scores we regard as “promoters”. Now, if we are to calculate the NPS, we will be subtracting the percentage of detractor customers from the percentage of promoter customers. 

The result obtained from the NPS is usually an accurate and reliable way to rate general customer experience. Even though the result might appear to be blunt. Coincidentally, the developer of the system, BAIN, which is a consulting firm, supported this NPS theory when he demonstrated the way business growth is associated with NPS. There’s also space right after the NPS where the CX picture can be made more colorful.

Therefore, it is necessary to make NPS the very first thing you check when you rate your Customer Experience (CX).

Churn and Retention Rates

For Churn, organizations analyze the number of customers usually in percentage that quit from service within a given period. While Retention shows the percentage of customers that remain in the service within a period of time. So, it can be said that the Churn and retention rates simultaneously show the same thing. In other words, both can say to show off NPS as being able to illustrate the overall CX.

There are 2 major reasons why churn and retention appears to be among key indicators of customer experience;

  • First of all, it can shed off the part that says customers take their leave for dissatisfaction purposes. They both do show overall customer experience to some extent.
  • Again, you should consider reducing churn. It’s quite costly to keep getting new customers that will take the place of those customers that left the organization.

Customer Satisfaction (CSAT)

You can take a look at the Customer Satisfaction Score (CSAT) when you want to see the factors behind customer churn. The 5-point scale (from poor to excellent) is usually used when measuring customer’s satisfaction. It is necessary to increase the number of responses you receive because 

We can generally say that the most valuable thing about CSAT score is that it helps to pinpoint the specific area of their products or services that customers don’t find good enough.

Customer Effort Score (CES)

Even though both Customer Satisfaction (CSAT) and Net Promoter Score (NPS) will provide you with a balanced image of both the negative and positive aspects of customer experience. The CES tends to give more precise details of what may hinder the good Customer Experience (CX).

CES focuses more on requests from customers to use the scale of very easy to very difficult when rating their Experience.

In other words, CES asks customers today how easy or difficult it was for them to use their products or services. As well as have their customer service issues resolved.

Therefore, the primary aim of conducting a CX survey is to help know how easy customers find using your products and services. The CES which tends to show a more accurate image of this aim becomes very valuable and important.

Customer Lifetime Value (CLV)

Customer Lifetime Value (CLV) is all about analyzing the foreseen net profit of lifespan of each customer relationship.

In as much as a company’s way of measuring their CLV may be a bit different from another company’s. It will be worthwhile to bear in mind 2 major reasons why CLV is important.

  • The first thing to note is that the majority of customer experience prefers to make an investment. You should know that too many investments will decrease generated profits. Therefore, it is necessary that you supervise the net profit of your customers. This will be your guide towards their investment and increasing profits.
  • Secondly, checking the CLV with time will help you know if your customers really love your products or services or are just enduring it for some reason.

Customer Satisfaction Metrics; Knowing the Best Way to Respond

With what we have said so far, you have seen that each of these Customer Experience (CX) metric methods have its own unique information to add to the overall CX result. It does show some satisfaction level of the customer experience, both in the present time and past time.

So, my advice to you if you’d love to have an extensive picture of what your customer experience looks like. Study these multiple methods for a longer period of time. This will enable you to create the best and stronger strategy for your Customer Experience.

Learn more about the importance of customer satisfaction or other blogs by checking our blog page.

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The Benefits of Outsourcing in Casino


Outsourcing in Casinos has become more popular. First of all, we will explain Outsourcing. Outsourcing is the business process that could be performed more efficiently and more effectively by another corporation, which hires to develop that portion of the business. Outsourcing frees up the first organization to focus on its core business function.

Importance of Outsourcing in Casinos

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Nowadays, the importance of picking a team specialized and focused on one part of the business is more important than ever. In fact due to COVID-19 disease, most of the population have seen how their incomes go down. Furthermore, they will pay for fewer services.
Having a specialized team is the best option now. With this in mind, if you give that task to a typical worker, he probably has more duties and won’t give the importance that it was outsourcing needs and won’t do the best content possible.

In this article, we will talk about the benefits of outsourcing marketing content. But the benefits of Outsourcing are not only for the online range; you can apply it for other parts of the business: fiscality, exportations, administration, customer service.
Now we are going to explain the principal benefits of hiring a specialized team and outsourcing the marketing content

Benefits of Outsourcing in Casinos

  • The team will have enough knowledge and experience in the casino content. This will lead to the securities that the content will have the best quality in the content. You won’t need to take care of all the issues.
  • You will have one less topic to focus on. All in all, you will have more space in your timetable, and more critical on your mind. In that case, it means you can focus on other issues that you have more knowledge or are essential for you.
  • Actually, the interest of the customers change more eventually than ten years ago. Maybe in that period, the content could be the same for one year or a period more significant. But nowadays the content can change every week, that’s why you need a team to focus on it.
  • You will hire the team when you need it, so you won’t pay someone every month. Therefore, your cost will go down, and you will be able to spend more money on other tasks more profitable.
  • You won’t need to buy all the marketing stuff or let more space in your office to the content creator, allowing you more freedom and money for other activities that are more profitable to your business.
  • The teamwork, especially for marketing and creating content, will continuously be acquiring new knowledge and more innovative ways to catch the public’s attention.
  • Your business will have more time available to focus on other things because you won’t spend time in personal selection, showing the new employee what he must do, and taking care of if the new employee is doing his work well.


In the end, Outsourcing in Casino is good, but doing it without taking care can lead to high costs and possible business disruptions. Another factor to consider is the legal part of the contract, leaving the conditions and sanctions well established in case of non-compliance by the contractor.
Outsourcing has a lot to do with subcontracting, but it is not only that; it is more about establishing alliances with collaborating companies that will make our non-core tasks more efficient. Katrium is your point of contact when it comes to the point of outsourcing to a professional partner.