Lead Generation

Lead Generation Trend for 2020

Lead: What it means?

brown game pieces on white surface
Lead Generation is a potential trend in 2020

For digital marketing, a Lead is a potential consumer who has shown interest in consuming your product or service. People visited your site through some interaction, such as content or form, and informed data about himself and his interests. It means that he was looking to find out more about a subject or service. This Lead is a potential customer, someone who has already been interested in your company (content or service), which means he probably wants to know even more. In a simplified way, a lead is a user that is within the company’s reach, regardless of the digital channel to which it is connected. A Lead is a business opportunity. Thus, losing them can have damaging effects on your business health.

Why do I need to generate leads?

Once you understand a little more about what leads are, you should have already understood the importance of this lead generation to increase your business revenue. If not, we will present a practical example for you to understand better:

Let’s say you need a plumber and you don’t know any in your area. Like everyone these days, you will probably turn on your computer and search the internet for a service nearby. You are web surfing with two sites. In one, you see a page with contact details and some random images of tubes and sinks. In another, you click directly on a link to a text addressing exactly your problem (a leak in the plumbing, for example), possible causes of the problem, and even maintenance tips so that it doesn’t happen in the future.

Which one would get your attention the most? Probably the second one, right? That is because you need to captivate your potential consumers, attracting them to your page to help them. Hence, you establish a trust relationship with someone already interested in what you have to offer and open to a possible offer of your services in the future.

What are the best Leads generation trends for 2020?

There are numerous strategies for lead generation. Some have already been tested and proven to be efficient. Here are some tactics that can help you grow your lead base:

Influencers Marketing:

This trend gains strength every year. Nowadays, there are influencers for any type of product, and their followers often trust their advice and time is best for the shots and apply it in their daily lives. B2C companies often use this trend, however, some brands or companies act as influencers and that B2B companies regularly employ.

iPhone 7 and brown case
Social media users tend to purchase similar products and services as famous social media accounts that they are following

Media platform Advertising:

Social networks are a trend. And people are no longer using it only to find old friends, but also to give recommendations, complain and look for options to buy. We have to be where our customers are, and there is where we have to implement our strategy to disclose why our service or product is essential for our customers. According to one of the latest reports from Bazaarvoice’s “Buying experience”, consumer purchases via social media have increased by 38% in the last 12 months. And people increasingly value the visual content of a product.

E-mail marketing:

The trend continues every year. More than 3 billion people in 2020 will use an e-mail to communicate, receive proposals, respond to concerns, subscribe, etc. More than half population of the world will use an e-mail – It is an enormous universe of opportunities. The strategy must meet basic requirements as well thought out and segmented. Do your tests and define which day and time are best for the shots, it will depend a lot on your audience.


Chatbots are defined as computer programs that simulate conversations with users, especially over the internet. It is something that is being used frequently and promises a lot in the years to come. Despite criticisms about the lack of rational response that chatbots can give to a customer, this was solved with programs that generate a personalized response to each request that the customer requests. Chatbots also creates quick service to the public and allows companies to implement support 24 hours a day. For this new year, there are expectations toward chatbots to be much more human, more intelligent, and able to resolve more elaborate issues. And everyone hopes that it can simplify processes that cost a company millions of euros.

Video Marketing:

Just like in recent years, the video will follow among the content trends for 2020. After watching a video, 64% of users feel more open to buying a product online. What does this mean for your company? As consumer habits and preferences continually move towards video content, you need to keep up – or stay in the dust of your competition. There are several types of videos that you can start implementing in your strategy, and that differentiate you clearly from the competition: Comparative videos; 360º video; On Instagram, you can do ”stories” or IGTV videos; Video vlogging for companies.

Last thought about Lead Generation Trend

Companies need to prioritize the quality and needs of the new customer profile in their strategies. Evaluate your marketing strategies and implement innovative projects and ideas that offer better customer services. Follow the 2020 content trends: offer targeted content and more commitment to the customer approach. Don’t forget that traditional face-to-face methods have not lost their value and are also important in lead generation method

Katrium is a company that can help you reach your target client, so if you have an interest in finding out more insight information about this company’s services you should check out their website: https://katrium.eu/services/


Blog as a salestool

Blogging was one of the ways to express ideas, social and political views, and share their own experiences at the start. Things have changed now; most entrepreneurs use blogs on their same website as a sales tool. A blog is one of the most simple and reliable ways to reach a specific customer group. Therefore blog has significant value as an online marketing tool to attract organic traffic to the business website.
Building a blog is not a hard task, though, creating a blog with high conversion can be considered as a strategic plan. Therefore you should have a decent idea about the topics, categories, FAQs, and all the information relating to your business.
There are several positive facts about creating a blog as a sales tool.

avere un blog, banco, bevanda

Establishing the credibility of the company

Online users search for the information they sought to know; most of the time, those searches based on the issues they have. Customers tend to read more details on the topic before they decide to make a purchase. Therefore blogging could be a huge opportunity to build customer’s trust towards the company or product. Also, if the user satisfied with the information, they tend to buy the product or service automatically from the company.
There is an opportunity to be shared the blog articles with others or social media by the users. It will help to emphasize more interested people on the topic of the website. The final result is to establish vast credibility and the trust of the company, and this is the hardest thing to achieve for a newly started business. Therefore the maintaining a blog as a sales tool is more critical to establish and maintain the credibility of the company.

Expanding the Network

Blogging always creates the opportunity to expand the networking. You can identify this networking in different scales. It could be Business to Business (B2B) or Business to Consumer (B2C). More importantly, it may help to expand the network locally or internationally. Most of the time, the bloggers in the same niche or field have more understanding of each other’s, helping each other’s and promoting each other. Therefore maintaining a blog as a sales tool would help to create a network with competitors and, it will help to gain more knowledge in the field as well as fill the mind gaps of the business.
You could consider networking as one of the main tasks of a recently started business. A well-optimized and properly written blog could help to take the attraction of the other competitors; it will help to gain recognition up to a certain level. You can effectively use a blog to show the expertise of the field to others; eventually, it will help to build a strong network in the area.

Improving the SEO

Improving the SEO (Search engine optimization) is also the most crucial fact that happened when maintaining a blog as a sales tool. When someone writes blog articles focusing on the specific topics related to the subject, eventually, it will cover the lots of keywords that consumers tend to use. The website will be more search engine friendly when it is regularly updating with recent information. It will help to search engine algorithms to rank the site on the related keywords. It will help consumers to find the company easily on the search engines; more traffic means more sales. Not only that, but also if you maintain a properly create a blog, other blogs and authors will refer you to their blogs and articles. It will make your website a more reliable and trustworthy one on the internet. Eventually, you will be able to have continuous readers as well as more consumers.

More visibility and exposure to search users

Most companies tend to spend a lot of money on their ad marketing campaigns. Most of the time, they have to pay for the ad-networks either for zero traffic or zero conversion. Blogging is the most potent and effective way to address those issues. If you make a blog to rank on the 1st result of the search engine, you will have thousands of organic visitors who are willing to buy your product. You can address the various categories in the same blog by using different types. Then you will be able to drag all the different people to your website and sell your products or services to them effectively and, most importantly, without spending money on advertisements.These are the advantages of having a blog as a sales tool for your business. If you don’t have a properly written blog yet, give it a start today. It will bring you higher results than you expected.

Click here to find out some informations! https://katrium.eu/

back office

Benefits of Back – Office support

Benefits of Back – Office support

There are several aspects to consider whether to outsource important employment tasks to a company or not. Back-office operations are an essential part of your business. You want to make sure you treat them appropriately at every stage of the process. The good news is that there are several benefits to providing back-office services properly.

accesso, banco, business

Services and Technology

Using the help of back-office, you’ll have direct access to services. Often around the clock, as well as the newest technology in the field. You won’t need to spread large sums of money on new software and hardware. You would be able to outsource the tasks that require that to an overseas company that handles it for you.

Lower costs and more flexible resource management

Another benefit of back-office services is that you need to spend less money on internal tasks. Because an external company has trained employees to perform particular responsibilities. So you can focus your efforts on tasks taught by your staff, and avoid hiring new workers. It gives you more flexibility in resource management. For example allowing you to make faster, or better decisions about how to spread work and marketing budgets.

Better focus on your business

Also, by moving a variety of time-consuming, similar tasks to outsource firms, you’ll concentrate on the core functions of your work, whatever they’ll be. Rather than spending hours developing and showing reports and working with numbers, your employees will focus on business acquisitions, promoting development, cash management, and taking part on the finished products that the trained staff of the corporate you hire has done.

New Possibilities in Different Areas

Outsourcing services provide an opportunity to perform various new tasks. When you make prices lower, you can complete the tasks faster and open up opportunities in markets around the world. You can also generate innovative ideas as you will have much more time to improve your business and promote new products and services that meet the needs of your target market.
So, to conclude, it is clear that back office support offers many improvements to make your work easier at every step. If you are fascinated in learning more about these or other benefits specific to your industry, you can contact us at any time and ask for an estimate.

Check-out the link to see more informations! https://katrium.eu/