Top Tools for Sales and Marketing Managers

In the vast world of sales and marketing, it seems like there are dozens of new working tools that could help you boost your work productivity. There are many different choices provided to us by different sources. However, how do you not get lost and to choose the most suitable one? To find out, here is the list of the most popular sales and marketing tools which can be used every day. The list goes from content development and social media management to influencer marketing, communication, and organization.


If you work from your home, you’ve probably heard about Zoom, a cloud-based video conferencing service you can use to virtually meet with others. You can virtually interact with co-workers or employers when in-person meetings aren’t possible. Zoom is suitable for small-, medium-, and large-sized teams that want to keep in touch and continue their daily workflows with minimal disruption. The app is available on the Windows and macOS platforms. The mobile app is available for Android and iOS. 

Online meeting with Zoom


Dropbox, the cloud storage system that can be used by the whole team for essential documents, resources, and other files. Without that, it is also a swift and easy way to share your files internally and externally. What you need to do just access online from anywhere, on any device, free up space on your computer and never lose an important document again.


Salesforce is a customer relationship management solution that brings companies and customers together and allows you to manage your whole sales process from start to finish in one place. The platform, one integrated CRM platform, including marketing, sales, commerce, and service, perfect for all your needs. Why choose this platform? Because it’s not only easy to use and customize but also accessible from almost anywhere and offers numerous integrations, including the ability to sync data from tools that don’t talk directly to one another. 


LinkedIn is the world’s largest professional network on the internet that you can find very easily. You can use LinkedIn to find the right job or internship, connect and strengthen professional relationships, and learn the abilities you need to thrive in your career. Once you create a LinkedIn profile, it will allow you to share your professional background online. Such as your work experience, education, skills, and recommendations. You can also use LinkedIn to organize offline events, join groups, write articles, post photos, videos, and more.


Grammarly is one of the best tools that should be used by anyone who uses a computer for work, it can be your personal spell checker. But it does much more than emphasize misspelled words. It shows when incorrect punctuation and incorrect posture is used and when another word could be used. But also, when your spelling was incorrect. Instal Grammarly on your browser. It checks everything you type (in most programs and tools).


 Even though it looks like Photoshop requires a lot of understanding of the product and its features. In order to make something good, you don’t have to be a Photoshop pro to start using it! You could find plenty of heaps of tutorials available online. It could become an important tool to resize and edit images, revitalize, and beautify your work. 


Google has a lot of different and useful tools for sales and marketing managers. The Google Analytics program is a free tool that has in-depth reporting and analytical features. There are also tools from Google to help you maintain all your data. Another tool connected to your account is Google Calendar. Sync it with your emails, schedule meetings, send invites and allocate time to particular tasks. It will help you to never miss an urgent meeting or deadline again.

Try these tools for sales and marketing and find the most suitable for you! I can promise that these tools can improve and change your working routine a lot. 

hands with latex gloves holding a globe

Setting your Back-Office for Virtual or Remote Jobs

Setting your back office for virtual or remote jobs is currently more important than ever. The coming of coronavirus has forced the world into virtualizing their work or jobs although there has already been a spike in the remote job section recently. There is now a need to set your back-office and make it comfortable to carry out your official duties. First of all, let’s understand what these terms signify.


apple devices books business coffee

Back-office can be said to be that space or office that is set aside for administrative purposes. Ordinarily, it is created to support the activities of the front office. The majority of the tasks handled from the back-office include providing clearance, accounting, settlement, record maintenance, data entry, HR department, IT, and regulatory compliance services. Back-office can be set either within the front office environment or away from the cooperate office environment which is sometimes, at home.

These days, the back-office is no longer created as a support office for the main corporate office. It is now a full office of its own since young business owners, freelancers, and entrepreneurs launch full operations from there without having to rent another place for cooperative activities.

Also, you can also call your back-office space, as a work-from-home space.

Virtual or Remote Job

Virtual jobs can be said to be any job done away from the main corporate environment with the help of technical services such as telephone, internet, or email. Terms that can be used to analyze virtual jobs are telecommuting, work-from-home, or remote jobs.

Importance of Virtual or Remote Job

Having to work virtually or remotely comes with its ups and downs. But on the brighter side, the major reasons why you get to enjoy the privileges of working remotely is that;

  • Flexible work hours. You can manage your time the way it suits you best.
  • Dictate your own terms and you can strike a balance between work and life.
  • You are comfy when working. You can even work with your pajamas on.

Why is setting a back-office for virtual or Remote Jobs important?

Deciding to work from a remote location especially from your own may not be as easy as it looks. If you don’t plan yourself well, you may never really meet up with your targets. You are prone to lots of distractions and lack of focus when you work from your home especially when you have other family members or pets around you.

It is paramount that you designate a portion of your home to be your workspace. While sitting on your couch or bed may seem comfortable, you may doze off halfway into the work. This is the major reason why you need to set out space for your virtual or remote jobs.

Requirements for Setting your Back-Office virtual/Remote

Starter Kits

Before you can be able to think about working virtually or remotely, you must have these basics starter kit or you may have to acquire one. Some of these basic starter kits are;

  • Computer with keyboards or laptop
  • Mouse (for your PC or laptop as desired)
  • Install the necessary software for your work description such as Microsoft Office and other Microsoft packages.
  • Get a headphone for yourself
  • Have additional tools like cables, chargers, USB cables, and so on.
  • Office or desk chair that is comfortable enough
  • A stand for your laptop (optional)
  • Good webcam and desk lamp.

Basic Skills

To effectively work remotely, it is necessary that you possess basic IT skills such as the use of spreadsheets, cloud, and Microsoft packages.

There is also a need to have personal training and discipline such as the ability of meeting deadlines, being transparent, honest, and trustworthy.

Then if you are looking forward to getting a virtual or remote work, you may need advanced qualifications such as Degrees or High School Diploma, telecommunication, and other business operational skills

Map out an area of your home as working space

Choose an area of your home and set aside as your work area. If possible, decorate and arrange it to look like any cooperative office. This also helps activate your working mood once you are there to commence work.

Allocate work hours to yourself

To achieve more and become consistent, it is necessary that you allocate work hours to yourself. This helps your body to adjust to working mode once the time reaches. It will also help your clients to know when and when not to contact you.

Give yourself a break

Overworking yourself makes you less productive. Take a break from time to time, to stretch yourself, relax for some minutes, and resume your work. Doing this keeps your brain and body refreshed which will make you more productive in return.

Build Networks and relationships

One of the advantages of working with others in a cooperate environment is that ideas can be shared among your colleagues and also, healthy business relationships can be established. Working virtually or remotely deprives you of experiencing this advantage. There is a need to find people of the same intellectual and career goals within your locality. Interact with them, find business meetings and parties, and attend them. By doing this, your intellectual capacity and productivity will be boosted.

You can also communicate virtually with other team members through video calls, chats, and if the opportunity to meet them physically comes up, take it.

Final Words

Since the need for remote workers or virtual workers is on the increase, it is now a necessity to set your workplace and know more about the required skills. This will increase your productivity and the ability to meet up with the challenges out there.

You can also check out companies or sites like freelancers, Flexjobs, Indeed, and Upwork for remote job opportunities. On the other hand, if you are looking to hire a company for virtual services, you could check out companies like Dribbble, Github jobs, Authentic Jobs or check out



If you are bored at home, which is possible, especially in corona times, it might lead you to think about an internship, your future and what you will do. And who has never thought of doing something crazy and move to another country? As everyone knows, moving far from home, it’s always a hard step. Nevertheless, the rewards are usually worth it, which should help you make the decision.
You will immerse in other cultures, languages, and traditions in a different country and city. It will boost many aspects of your life and open your eyes to a new international lifestyle, giving you a new perspective on your life and career.

Where should I do it?

If you are reading this blog, it’s likely because you have thought about the possibility of going abroad and which better option than coming to Katrium for an internship in Estonia. Here we are a team formed by young people, many of us doing an Erasmus internship like you. We are from different countries, meaning you will learn about other cultures and perspectives, therefore enriching and opening your mind.
Moreover, you will be in a young and relaxed atmosphere where you will be able to talk and learn about different interesting topics, from how life is in other countries to what kind of music is most prevalent in each area.
Estonia isn’t an expensive country, so don’t worry about money, because you can apply for an Erasmus grant. If you have some savings, you can do everyday life, like in your country.

Is an internship going to help my career?

brown and white concrete houses under gray sky

Suppose you are more worried about your professional future. In that case, you have the perfect opportunity to learn English. Everyone is from different parts of the world, so you must speak in English to talk with the other work colleagues. The additional reports from the European Union Erasmus Internship have 50% more opportunities than ordinary workers to find a job after the program.
Erasmus is an excellent opportunity to create and extend a network over Europe. Probably in the future, it will help you to find exciting opportunities easily.

I don’t want to be alone in a foreign country.
Doing an internship means that you must have a routine and work and meet other people, so maybe when you start, you will feel alone, but as the weeks go, you will feel more comfortable speaking with your work colleagues and making plans with them.
Tallinn has a significant amount of culture, so if you are bored but don’t want to be with more people, a good option is to go outside with your headphones and visit the different streets. The most prominent part is the Old city, but there are a lot of places worth visiting.
In Estonia there is a big community of international people like you, who will be available to visit other cities and do entertainment plans, so you will always be surrounded by foreign people. By itself, it’s still a synonym of funny.

In conclusion

Doing an Erasmus internship is an adventure that you will never regret. You will know enough friends from everywhere, and later you can visit them, exploring more parts around the globe. Additionally, you will mature, improve yourself, and learn different skills. For a valuable internship, you should choose Katrium, an international contact center. They will take care of you and develop your skills.