Content Marketing 101: Who Is A Content Writer?

Content writers are high in demand due to the rise in content marketing. But which is precisely the difference between a writer and a content writer? First of all, content marketing is a field that is rapidly increasing. For this, the opportunities are coming for entrepreneurial-minded writers. If you’re looking for a deepening in this field, we’ve put together a guide that will explain to you if you are suitable for this job and if you need content writers for your future projects. 

content writer, content, blogger

Content Marketing 101

We define the content as information. On the web, it takes different forms: blog posts, social media posts, video, and audio recording, and more. So content writers focuse especially in written content. Understanding the aim of the content is crucial to producing high-quality products. It means to speak precisely with a particular audience, such as investors, possible customers, employees, or other stakeholders. It’s useless that content writers do content well written, researched and creatively conceived if they don’t speak with the intended audience. Content writers need to be smart: while this ability may seem daunting to newcomers, they need to master this trait. If you desire to become a content writer, you need to follow these steps:

What Abilities Do Content Writers Need?

  • The stable grip on grammar and style
  • Attractive researching ability
  • Ability to write quickly and perform under unflexible deadlines
  • Ability to write in different tones, styles, subjects, and structures
  • Strong knowledge on the field you desire to deepen
  • Creative ability to create new content ideas

As you can see, authentic writing ability is important, but it is so far from the only qualification for becoming a content writer. 

How Do You Get Initiated as a Content Writer?

The easiest way is to apply to write content for a content writing service or freelance job board. Content writing services create a business with companies that need content and provide writers that write that content. Freelance job boards are sites that grant writers to make a profile and contend for jobs posted by the client. 

Where Do You Find Content Writing Jobs?

Once you acquired a solid portfolio of professionally written content, you can think of expanding your career. Fort talented writers, there is a lot of work. It is important to find the right avenues of steady content writing assignments that are good for you. 

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Content Marketing Promotion Strategy

white printing paper with Marketing Strategy text
Investing in innovative marketing strategy can generate profitability

Content Marketing is a particularly popular term these days. However, it has been around since the internet exists.

Generally, content marketing means produce highly relevant content (educational, professional, tutorials, or simply entertainment content) or have an extremely positive impact on your target audience. Whether if it is to catch their attention, help to clarify their doubts, attract potential customers, or simply show that you are an expert in that concrete theme or field. The better the content produced, the higher your audience’s perception that you are an expert in what you speak.

It is no wonder that certain people become experts in their niche markets as they concentrate only on particular thing. It might be so that they only got there because they outlined an excellent content marketing strategy, be it written content, video content, or any other types of content.

One of the biggest misunderstandings around the subject of content marketing is linked to the content to produce. Some professionals might think that content marketing means writing about what their companies do, the advantages of their products, how fantastic they are, etc. In reality, content marketing is the opposite of that. It is writing about your client’s pains, their difficulties, delivering incredible content on a given topic.

Strategies to promote your content Marketing

Now that you fully understood what content marketing is and clearly outline your content, you have to promote it. Several effective strategies can help when you are promoting your content. A well-designed content promotion strategy encompasses both production and dissemination and sharing. This article will present some strategies you may use.

Promote the content created

In addition to producing the content, it is also essential to carry out a dissemination campaign that increases the number of people ”affected” by this sharing. To do this, think about what times and days your audience is most active on the internet.
Some interesting statistics about the blog audience: Most users consume blog content in the morning; The best time in terms of traffic? 11 am; Busiest days on the blog? Traffic is higher on Mondays; Most blogs get the most comments on Saturday; During the late afternoon and evening, men read more blogs than women.
You can and should look for this type of information to help you reach the maximum number of people in your target audience.

Use social media for promoting your content

Social media is an excellent tool to promote content created for your audience. Think about which social networks your target audience is most active. For instance, the company can use Facebook, Instagram, Twitter, and LinkedIn to promote its content. You can consider which platforms are effective to use and which one is not, bases on your target audience demand.
You can track insights information on your post on social media by using its useful tool. We can put this analysis into the planning stage of which social networks to be present and, especially, what are the best times to post.

black iphone 4 on brown wooden table
Content Marketing can be well-promoted through social media platform

Bet on ads

Another interesting way to optimize your content dissemination is through advertisements on social networks. Facebook, Instagram, Youtube, and Linkedin have very interesting results in sponsored links.
To ensure that the right people are viewing the right content – that is, people who are going to be interested in that information and clicking – you need to target ads. Whether interests segment it, remarketing, or even by similar people (the so-called Lookalike), advertising can expand the reach of the content you created.
It is important to measure the results and performance in the ad campaigns to optimize your future strategy.

Connect with influencers for better content marketing

The online influencer is a job that, in recent years, has gained an enormous dimension. People who follow these influencers trust in them and their choices and advice. So, after you well outline your target, you should look for influencers that your audience follows. Ask them for help sharing, mentioning your content, and help you to reach more people for your target.
The greater the popularity of the influencer, the higher the chance that he will charge you some value in return for his help. Be prepared for that.

Conclusion

These are just some simple and useful tools that you can use to promote your content online, with the right audience that you want to reach. Others are more expensive and complicated, but also efficient. If you feel the need, you should research them.
If you feel that you are not the right person to deal with these matters, some companies offer you this type of service, which can be very useful. In addition to having people with more experience in the field preparing and disseminating your content, you save a lot of time and work. Katrium is one of these companies, so if you have an interest in finding out more information about this company’s services you should check out their website: https://katrium.eu/services/

Some triggers to engage customers

needed triggers to seize and scale customer loyalty

The company’s loyal and engaged audience is a valuable thing; these customers are likely to refer their peers and generate new leads. For this to happen, the business needs to be able to mesmerize its crowds. But how are they able to do it? How is any company able to fascinate their audience, the same way they feel fascinated about their own business?
Fascination has its origins in the Latin word fascinate, which means to be able to bewitch someone. In other words, you have to influence the interest of someone.
Sally Hogshead, a “National Speakers Association Hall of Fame” speaker and the chief executive officer of “Fascinate, Inc,” believes that “Fascination is a force that can rule our thinking and our emotions. (…) When you fascinate someone, you become more worthy of attention.”
Every brand and person has primary and secondary triggers. As not everybody will fascinate people in the same way, Sally developed “deeply-rooted means of arousing intense interest.” She calls the 7 Triggers of Fascination. These serve as different ways to make clients fascinated with any brand.

selling, customers

First trigger: Trust

Well-established and new companies have a very different perspective in what comes to this first trigger. Trust doesn’t represent a trigger for more younger businesses since they haven’t had enough time to develop and reinforce long-lasting relationships. Trust is an essential factor for older companies since they are most likely already had the time to build a loyalty-based relationship with their customers, even possibly for life.
According to Sally, trust requires repetition. It means that when companies create opportunities to meet the expectations of their client bases, over and over again, it facilitates the clients on trusting the business.
Example: Volvo is a brand built on the promise of safety. Clients have been trusting them since the beginning and Volvos cars are proofed to be very safe.

Second Trigger: Passion

Business needs to find the best way for them to connect with their customers emotions to generate excitement and passion for that particular brand.
One great way to build a close relationship and engage with customers is through social media. We are currently living in a world marked by an ongoing digital evolution and that determinates how we should offer our business to our existing and possible clients.
Example: Apple generates a lot of excitement around its products, making costumers passionate about the brand online and offline.

Third trigger: Rebellion

Brands need to be rebellious, creative, innovative and produce cutting-edge ideas. One of the companies that have used the rebellion could be as a example HBO. The company has always pushed the limits with its contents in the show. Consequently, the company has created the first comprehensive mobile TV service named HBO Go. The company has embraced it as a chance to change and has gone where no other similar network company had dared or hoped to go.

Fourth trigger: Alarm

Sally said that brand should demonstrate practical and efficient solutions, for example alarm. This kind of brand needs to create an image of keeping people safe. They have to focus on the detail to both avoiding and protecting their customers, but also warning. The company always heightens demand for its services, whit the purpose of using the alarm as a trigger.

Fifth trigger: power

It doesn’t mean you have to be the biggest, but this trigger ferers espeacially to your attitude. A company has this power trigger when it shows leadership and takes command. These companies become an example for others. Sally mentioned Cisco as a great example because it does a great job sharing its thoughts with all public.

Sixth trigger: Mystique

It means that the company provokes questions without giving answers. In this way, the company certainly knows that the costumers’ curiosity will peak, causing them to want to solve the puzzle.

Seventh trigger: Prestige

You can find the prestige in brands that seek consistent improvement, higher goals, and tangible evidence of their success. They always work to earn the customers’ respect, setting a higher standard for themselves. This trigger can also help to perceive the value of a service or a product better.

Check-out our other blogs to find some more information! https://katrium.eu/2020/04/27/contact-center-as-a-tool-for-company-brand-building-2/