Future Blogging

Why Blogging is the Future

Since 2010 and the growing success of blogs, people have been using this type of media to inform, prevent, persuade, and communicate. After the arrival of social networks such as Instagram and Snapchat or Facebook, some people have expressed concern about the survival or of blogs. Indeed, the ability to create short text and videos can challenge and overshadow more fabulous blogs but rest certain: this is not the case. On the contrary, over the years, it may be wise to insert photos or videos (and why not GIF, depending on the theme addressed by the blog and the target audience). Whether you are a personal or collaborative blogger, blogging is a proven process that delivers results that people and businesses appreciate. The business should also consider doing blogging is essential which can support their business’s future.

MacBook Air beside gold-colored study lamp and spiral books
Blogging positively contribute to business’s brand image and future

The appearance of social media affect blogging’s performance and its future

Many people are wondering about the lifespan of blogging in the face of giants like Facebook or Instagram. How the future of blogging would be with the encounter of social media? There is nothing in it, and in fact, it is all about living with the times. Here are some explanations:

As mentioned, over the years, there is participation of social media in the creation of blogs and encroach on even the most traditional ones to fulfill necessary functions. Assigning the term rival or competitor seems to be appropriate. As well, if we consider the increasing number of media’s users after year, we can feel the threat can.

Every company, however strong they may be, also has its limits. And this is where the latest news comes in. Regular blogs tend to excel when information and expressions are more in-depth and relevant. At the mean time, the shorter and more specialized forms of content can satisfy the media tools and audience. Indeed, the user wants to browse a news feed, so he must unwind, follow, discover the feed quickly. Even if this is done several times during the day (2 hour and 24 minutes on average per day), the reading must be fast.

So yes, blogging is usually a written medium and it is still useful. But with a dizzying increase in consumers, video is on an upward slope and is not about to stop. An Internet services organization predicts that video will account for more than 80% of global Internet traffic by 2021. Thus, if companies do not hook the cars now, they can become old-fashioned and slower than the development pace.

space gray iPhone 6 with Facebook log-in display near Social Media scrabble tiles
The encounter of social media may have impact on business’s blogging activity

Ensure the optimization of search engine when you are blogging:

Of course, the challenge is to make your blog more engaging to read and more pleasant to produce. As you already know, they can help you get more traffic to your website. To win more customers, and you can win more sales.

Also remember the SEO ranking, its maintenance, and development. Well, that’s one reason why blogging will remain a significant element in personal and commercial expression. Search engines look for the relevance of certain content and different proofs about the currency of the activity surrounding a particular material.

Humans are not robots, because they have feelings inside them. Hence, they will always have the desire to express their points of view and their opinions. They can do that through sharing, communicating information or promoting themselves or their ideas. It is merely a matter of adapting to the world in which we live. By applying these tips, blogging still has a bright future ahead of it. Ready to start a new blog?

At Katrium, we not only have a creative blogging team, but we also have strong skill in improving SEO ranking which can adapt any type of social media platform. Do not hesitate and collaborate with us from today to have outstanding blogs and let us support to your business’s future. Check more our Content Services at: https://katrium.eu/content-services/. You can also see how we are doing with our own blogging activity at: https://katrium.eu/blog-english/

cold calling

Seven advices to improve your cold calling and lead generation

Although in the past pushy sale shop and poorly trained sellers have stained the image of the phone, I still think that smart cold calling is a useful lead generation tool. It’s necessary to ensure success that cold-calling is part of a strategy based on a holistic lead generation. 

How to get started with cold-calling in the right way

To use phone calls as an efficient lead generation, I advise you to create a detailed sales development rep position inside the sales or marketing group. You have to be sure that you cold-calling connects with your other marketing and brand-buildings activities. Prospecting must be smart, articulate, engaging, and planned. The phone is the human touch, and thus each opportunity counting cold calling to a possible customer should be treated with great respect. Every time you answer the phone, whether it be the first call or subsequent calls, it’s fundamental to create value by giving your prospects useful information in digestible, bite-sized chunks. 

abito, adulto, arrabbiato

Here are seven bits of advice to improve your cold calling results

1.Maintain the calling

Be inside it for the long haul because calling works best if it’s long term and consistent. And don’t pressure your proposal to decide on the first call because most calls will need lead nurturing. Take your time and find out more information. Listen carefully to what they’re inquiring, and if you don’t know the answer, let them know that and attend again with them to give them the answer. 

2. Make every call count

You should never finish the call upon hearing the targeted individual is not available, because each touch builds an impression. Think to take the time to give help to the assistant or updating and checking your databases by working to share information for this origin. Always ask if there is another decision-maker available as well. 

3.Throw away the scripts, use call guidelines instead

You should use sales progress to use a call guide. Because texts leave little room for conversation. Call guides can give you an outline to have conversations and areas to be discussed and questions to be asked. They have to be built with flexibility and assume variable outcomes and sponsoring key relevancies to the customer. 

4.Respect executive assistant

Try not to see the EA as a barrier to initiating dialogue. Administrative assistant occupies an important place in the sphere of influence. Don’t be scared to develop a relationship with people named “assistant.”

5. Be always relevant and informed

When you make a call, the worst thing you can do is call someone without knowing anything about them. It’s necessary to have extensive working knowledge of each possible customer and the company and, most importantly, the issues they have and how your product can solve them. 

6.Gain opt-in from each contact

When you talk with a potential customer, it is productive if you request permission to e-mail, following helpful information. Often the answer will be affirmative, and it provides another building block for staying in touch. 

7. Always follow-up to nurture

You must monitor in a specific way concerning quickness and relevancy toward your prospect’s needs. Remember when you follow-up that you also need to make sure you do in the manner requested. If they refuse a follow-up call but ask you to e-mail them, make sure you do so. By providing engaging and meaningful conversations, you can build the bridge to a much longer relationship. In sales, keep in mind to build a bridge and take another step toward a customer or client relationship. 

Check-out for more informations! https://katrium.eu/


Why is it Smart to Outsource Back-office Tasks

outsourcing back-office tasks with CALL CENTER OR CONTACT CENTER

People on a Video Call

There are many alternative definitions related to the call center. The concept of “pain center” regards the customer interaction center, customer contact center, multi-channel call center, connected call center, customer contact zone, web-compatible call center, customer support center, customer communication center, customer service center, sales and service center, reservation center, technical support center. You use it to cover and replace all definitions such as information desk, help desk, and customer center of interest.

Although there is no standard definition for the call center, it is the name given to the “communication centers”. It enable all parties that the institution wants to contact with them to interact by using all other forms of contact (web, fax, e-mail, etc.). The definition of the call center is changing day by day with the development of technology. Still, with a simple approach, a call of the customer is handled by a center. Call centers are becoming a back-office part of many institutions. The choice opportunities stand out as an essential factor for the ever-increasing consumers, to choose one institution over another. Nowadays, the call center area has become a significant and international sector, and that will absorb the appetites of many organizations.

BENEFITS OF OUTSOURCING for back-office’s tasks

Undoubtedly, one of the essential facts of the last thirty years in the world has been the customer. The change in economic balances has increased competition and globalization. So the fact that customers have more information than ever caused institutions to turn their attention to their customers. The most crucial fact, brought by call centers today is speed and comfort. We believe that we are very successful in this regard. Call centers are answering a fundamental need that is at the core of all of us; it is also to communicate.

Check us at https://katrium.eu/services/contact-center-call-center/.