Why Companies Outsource Their Content To Writing Agencies


Firstly, when companies are thinking about outsourcing some content for their website or blogs to promote the company, there is more than just writing content. The creation of good texts is time-consuming and expensive. Secondly, writing agencies are specialized in writing stylistic and Google-friendly content. Therefore, professional staff is crucial in this case. The whole digital content creation market has risen over the years, and the volume is expected to be around 412 billion $ by Julia McCoy Chief Executive Officer, Express Writers.
If you are interested in outsourcing your content to create more value for your business, this is the right article for you.


Why outsourcing Content?

The importance of excellent and addictive content for websites has increased. This results from the point that people are overwhelmed by information today. Meanwile, people prefer only excellent content. Moreover, Google rates websites with reliable content higher. If you are not visible on Google’s first pages, you will not generate much traffic, and you will fail to generate leads. A blog has to fulfill many attractive criteria, like target group-specific, reading friendly, and without any mistakes. Writing agencies have the right resources to deliver the right content. They conduct research, write and check the blogs. In conclusion many companies do not have this staff to accomplish the tasks.

  • Companies don’t have to hire exceptional staff and pay them for content writing. For instance, they can focus further on core activities.
  • Outsourcing content writing will ensure professional blogs to emphasize with the reader.
  • Diversity: Outsourcing content writing also includes the writing of newsletters, updating social media, blogs


Surveys have shown that respondents focus on the following goals when outsourcing: Boost traffic, improve website ranking, generate leads.
You can be sure that writing companies are encouraged to deliver always high-quality content because they live from their reputation.


What mistakes to avoid?


Some problems may occur while outsourcing content to writing agencies.

  • One of the frequent problems is a lack of understanding of the brand. In addition, some brands need more attention than others. A detailed brand-guide can prevent such misunderstandings. Above all, the right communication and instructions are essential in this case.
  • The content does not meet the customer/buyer. Therefore, always provide as much information about the target group as you can.
  • Always develop a Marketing strategy that the content meets the expectations of the strategy.
  • Try to hire not a single person to write your content. A single person can’t handle all stages of successful content writing. Choose a writing company with the resources to edit, check, design, and conduct valuable research. A project manager should coordinate all these tasks.

If you have to decide to outsource and want to achieve success, you should choose Katrium as a professional partner. This company has a long experience in content writing and disposes of high qualified freelancers. You will profit from the possibility of ordering multilingual content for your company and choose between a wide range of content types and topics. Trust the content creation market, and you will profit from high standard results.

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Benefits of Outsourcing Data Entry Projects

Data Entry Project capture is a fundamental part of most business processes. It is the process of entering information into a computer. That is, a person is professionally responsible for inserting data into an information system for processing. It can also be a software that processes the data—for example, Microsoft Office, either from the Excel spreadsheet application or other software. Sometimes it consists of the transfer from a physical document to a digital one. We call it also digitalization.

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It is a job that can be done through the Internet and is one of the positions where companies require outsourcing personnel.

It is a simple task to perform. That is why no excellent skills are required when doing a Data Entry job. On the contrary, a single person can handle it, who has a basic knowledge of office automation. Besides, you must take care of the details, write quickly, and without errors.

Every company has to do data entry, but whether they have a dedicated employee or department depends on the volume of information they need to process daily. All companies need to record some types of data every day during their daily operations. Such as change times, hours worked, payroll, invoices, transactions, or information storage, among others.

Depending on the industry, some companies need a more focused approach. Data Entry is a strategically critical task for their business model. Nowadays, companies are more oriented towards the digitalization of these processes.

We can find two types of Data Entry:

  • Straight Data Entry: includes the transfer of the information in text form to another database. The text in question could include names, addresses, numbers, and other similar data. This type of project requires the right eye for detail and being able to write quickly and correctly.
  • Transcript Data Entry: these differ from the previous category in that the information provided will not necessarily be text. It can be videos, audios, or a conversation that takes place at that moment. This type of work often involves medical, legal, or particular terms. 

Benefits of Outsourcing Data Entry

Hiring a Data Entry expert can bring significant benefits to a company. This type of work often distracts staff attention from the most critical issues of the organization.

Data Entry can be a prolonged process for companies because it is done manually. At the same time, an outsourcer can be dedicated exclusively to your project and optimize it. That’s why outsourcing this type of work is the best option for organizations.

Outsourcing for Data Entry work allows projects to be completed faster. This is because one person is hired exclusively to perform this task. An expert in the field can also contribute with ideas to optimize the result. And at the same time, he provides reliability and the guarantee of a well-done job.

Final thoughts 

It is increasingly easy to find projects of this type since processing information manually can be a prolonged process. This is making many companies choose to outsource this type of work. Besides, most tasks can be done from home, and working from home is a great advantage, especially in situations like the one we live in. On many occasions, they are complement projects to other jobs. Mainly, Katrium delivers all the necessary infrastructure and experience to be the right partner, when a company wants to outsource data entry projects.

Customer Service Skills You Need to Crush Your Competition

In this short article we will provide with some of the most usefull skills to improve your company’s customer service. Skills such as lead management, CRM and lead scoring mechanisms will be explained here.

How Lead management improves conversion

Leads come at the end of the income year; it will also reach a point where they will be interested in your product. If you build on their faith, you can help them and confirm their success using your product or service. This is the first one of the most important skills for better customer service.

Blogging could be a special thanks to building that trust, according to Forbes. The reality is that you cannot emerge as an authority virtually by declaring yourself joined. Read more about how blogging is the future here.

Customers are more suspicious, and that they prefer to see you show it by producing great facts that are genuine and reliable in every blog, you are making progress that you can grow to be that authority. Prospects are willing to interact with you as soon as you solidify yourself as an authority in their minds.

Consumer relationship management (CRM)

CRM, another great skill for customer service improvement, can cause a higher lead conversion rate, the overwhelming majority of income teams nowadays. Use a consumer relationship management (CRM) software program to pass possibilities through the pipeline and shut deals. CRM shops have many records about every lead in your system, like demographic and behavioral data.

When you use an advertising and marketing automation solution along with your CRM, you will be able to follow all of that contact and target the messages you send your prospects. You can customize their interests and previous buying behavior. This will permit the system to supply lots of other non-public prospects to interact and engage in conversion.

However, to achieve this, you will want to integrate your CRM and MA systems. It allows them to share information in actual time and provide the first targeted and applicable messages possible. If you are the utilizer of two separate systems, ensure there are both integrated. If you are using an all in one CRM such as Agile CRM, you will have sales, marketing, and consumer guide automation. Lead scoring helps you perceive the first sales-ready leads in your system by using a degree gadget that indicates the value that a person represents to the organization. You also award points for demographic data like their job title. Plus, you establish what number of points each action or demographic attribute is worth. Scores accumulate over time.

Simply put, lead scoring improves your leads exceptionally. You choose your lead scoring mechanism to be as specific as possible. It is a crucial part of an excellent lead conversion process.

Once you are putting in your lead rating system, you ought to encompass income within the process. Your income reps are nearer to possibilities and remember of their wishes and pain factors beyond marketers.

Lead scoring mechanism

Getting buy-in from income helps to increase your rating system and tightens the alignment between the two teams. Plus, it’ll help income close more excellent deals. A Kentico study located 38% of companies with a higher-skilled result in chance conversion rates due to lead scoring.

It is advisable to reevaluate your scoring mechanism per quarter by meeting with sales to rep consensus on whether leads are being qualified too early or too late. During this time, entrepreneurs can continuously go in on the proper recipe for lead qualification. If you pass many MQLs to sales, but they are converting a few of them, you will want to expand your MQL threshold.

Lead management that improves conversion leads comes at the end of the income year. This will reach a point where they will be interested in your product. If you build on their faith, you can help them and confirm their success using your product or service. Blogging could be an exceptional thanks to building that trust, according to Forbes. The reality is that you cannot emerge as an authority virtually by declaring yourself joined.

Customers are more suspicious, and that they prefer to see you show it. by producing great facts that are genuine and reliable in every blog, you are making progress that you can grow to be that authority. Prospects are willing to interact with you as soon as you solidify yourself as an authority in their minds.

Consumer relationship management (CRM)

This can cause a higher lead conversion rate, the overwhelming majority of income teams nowadays. Use a consumer relationship management (CRM) software program to pass possibilities through the pipeline and shut deals. This is an important skill to learn for better customer service.

man sitting on chair wearing gray crew-neck long-sleeved shirt using Apple Magic Keyboard

CRM shops have many records about every lead in your system, like demographic and behavioral data. When you use an advertising and marketing automation solution along with your CRM, you will be able to follow all of that contact and target the messages you send your prospects.

You can customize their Interests, previous buying behavior, and this will permit the system to supply lots of other non-public outreach prospects to interact and engage in conversion.

However, to achieve this, you will want to integrate your CRM and MA systems. It allowed them to share information in actual time and provide the first targeted and applicable messages possible. If you are the utilizer of two separate systems, ensure there are both integrated If you are using an all in one CRM such as Agile CRM, you will have sales, marketing, and consumer guide automation. Lead scoring helps you perceive the first sales-ready leads in your system by using a degree gadget that indicates.

The value that a person represents to the organization. You additionally award points for demographic data like their job title. Plus, you establish what number of points each action or demographic attribute is worth. Scores accumulate over time.

Simply put, lead scoring improves the exceptional of your leads. You choose your lead scoring mechanism to be as specific as possible. It is a crucial part of an excellent lead conversion process.

Once you are putting in your lead rating system, you ought to encompass income within the process. Your income reps are nearer to possibilities and remember of their wishes and pain factors beyond marketers.

Lead scoring mechanism for customer service improvement

Getting buy-in from income not only helps increase your rating system but also tightness alignment between the two teams. Plus, it’ll help income close more excellent deals. A Kentico study located 38% of companies skilled higher result in chance conversion rates due to lead scoring.

It is advisable to reevaluate your scoring mechanism per quarter by meeting with sales to reap consensus on whether or not leads are being qualified early on or too late.

During this time, entrepreneurs can continuously go in on the proper recipe for lead qualification. If you are passing many MQLs to sales, but they are converting a few of them. Sometimes, you will want to expand your MQL threshold.