Autumn reading list

Autumn Reading List: Three Books to Expand Your Mind

Autumn reading list

As the leaves turn and the air cools, what’s better than to cozy up with a good. Here are three book recommendations to add to your cozy autumn reading list.

1. The Art of Possibility: Transforming Professional and Personal Life by Rosamund Stone Zander and Benjamin Zander

This book offers a set of practices to help us shift our perspective and create new possibilities in our personal and professional lives. From giving ourselves and others an A grade from the start, to leading from any chair, the authors present practical tools for creativity and fulfillment. The main takeaway? Possibility is a state of mind that we can cultivate by changing our perspective and our practices.

2. The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael E. Gerber

This book challenges the myths and misconceptions about starting and running a small business. The author argues that most small businesses fail because they are run by technicians who lack the entrepreneurial and managerial skills to grow their business. The solution? Create a franchise prototype, a model of a business that can be replicated and scaled with consistent results. The main takeaway? To succeed as a small business owner, you need to adopt the mindset and roles of an entrepreneur and a manager, not only a technician.

3. Thinking, Fast and Slow by Daniel Kahneman

This book explores the mind works, and the biases that affect our judgment and decision making. The author introduces two modes of thinking, System 1 and System 2, and shows how they interact and influence our choices. From overconfidence to confirmation bias, the book reveals the many cognitive errors and illusions that we are prone to. The main takeaway? We can improve our thinking by being more mindful of the two systems and their limitations and by applying techniques to overcome our biases.

Autumn reading list

In summary

These three books offer practical tools and leesons to help us expand our minds and transform our lives. Add them to your autumn reading list and see what possibilities emerge. Happy reading!

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Facebook vs. Instagram: Enhancing Your Social Media Strategy

When it comes to personal or professional connections, choosing between Facebook and Instagram can be hard. It’s important to look at key differences, such as demographics, engagement metrics, and advertising avenues, to find out which platform is best.


Global User Base: As of 2021, Facebook boasts an astounding 2.91 billion monthly active users, positioning it as the undisputed leader in the realm of social media platforms.

Demographics Diversity: While Facebook spans all age groups, its most rapidly growing demographic comprises users aged 65 and older. This shift highlights a diversifying user base that reaches beyond the platform’s initial focus on younger generations.

Engagement Metrics: While Facebook has a large customer base, it is hard to believe the engagement rate has decreased even with its massive user base. As new social platforms have emerged and user behavior has changed, the average amount of time spent on each platform has decreased.

Video Dominance: Facebook has strategically positioned itself as a key player in video content consumption, with a staggering average of 8 billion daily video views. This statistic underscores the escalating popularity of video content among users.


Rapid Growth: Since its inception in 2010, Instagram has impressively amassed a user base exceeding 1 billion, marking it as one of history’s fastest-growing social media platforms.

Visual Appeal: Compared to other social platforms, Instagram has a much higher engagement rate thanks to its focus on visual content. The average user on Instagram engages with brands 10 times more than on Facebook.

Stories Success: Instagram Stories have been a huge success. More than 500 million people use it every day, making it a powerful tool for businesses to engage customers.

Younger User Base: Almost 71% of Instagram’s global users are under 35, which shows Instagram’s appeal to younger audiences. It puts Instagram in the position of being a platform for reaching and engaging young people.

Influencer Marketing Hub: Instagram’s growth has made it a popular platform for influencer marketing. Collaborations between influencers from diverse backgrounds and brands are a great way for brands to reach highly engaged audiences. Instagram influencer marketing is effective for 90% of marketers.

Comparative Statistics:

Engagement Rates: Facebook’s engagement rate per post is much lower than Instagram’s. Compared to Facebook’s 0.09% engagement rate, Instagram’s posts average is 1.60%.

Advertising Revenue: Facebook makes more money from advertising than Instagram because of its established status. In 2020, Facebook’s advertising revenue soared to $84.2 billion. Instagram’s revenue was commendable at $20 billion.

E-Commerce Impact: Instagram has been able to transform itself into a hub for e-commerce because of its visual appeal. Almost 130 million Instagram users engage with shopping posts every month, showing the platform’s potential.

Ad Placement: Facebook owns and operates both platforms, and their advertising platforms work seamlessly together. Facebook’s Ads Manager will let advertisers adapt campaigns across both platforms, ensuring a consistent brand and message.


Businesses and individuals need to take note of these points as they face the ever-changing world of social media to make informed decisions. In addition to its expansive reach, Facebook’s vibrant engagement, and Instagram’s engaging lifestyle both provide a unique way to grow, connect, and achieve your goals.

Read more about Katrium Social Media services and ask for an offer!

Professional Writing

Unleash Your Full Potential: Mastering Professional Writing Skills


Professional Writing

Professional writing skills are essential in today’s workplace, regardless of your work industry or place. Whether you are interacting with colleagues or customers, clear and professional writing skills make a big difference.

These are the benefits of mastering your writing skills in the office:

Communicate Clearly

Certainly one of the primary benefits of enhancing your writing skills may be the power to communicate clearly. Clear communication is a must at work, and being able to compose an email is certainly important. You need to be sure that your message is understandable, and any confusion might cause disasters at work.

Boost Your Professionalism

Strong writing abilities can assist a person to enhance your professionalism within the workplace. Composing texts, messages and emails with appropriate punctuation and syntax, will make you appear more competent and genuine. You want to be sure that your writing reflects your image, and by enhancing your writing abilities might help you achieve this.

Improve Efficiency

Professional writing skills enables you to also improve effectiveness regarding the work. It is really possible to save lots of time and acquire more done whenever you are in a position to communicate clearly. It is possible to have more done in less time whenever you can communicate efficiently and quickly. Additionally, clearly composed emails will help to communicate your ideas by reducing the necessity for long talks or conferences.

Enhance Your Job Leads

Improving your writing abilities increases your career prospects. Good writing abilities are extremely respected in any industry. Whenever you can write well, you are able to take on more projects and reports, which may result in a better work possibilities.

Build Stronger Relationships

You’ll build trust and respect with your colleagues, clients, and customers if you’re able to communicate your ideas clearly. Good writing abilities will assist you to resolve disputes and dilemmas easier, leading to much more stronger relationships.

Professional Writing


Developing your writing abilities is just an investment in yourself, which is vital for your growth, work and personal life. Effective writing can clearly enable one to communicate clearly, increase your professionalism, enhance effectiveness, generate more profession leads, build stronger relationships, while increasing your productivity. You will succeed in the workplace whether you are already a professional or simply while looking for a job, improving your writing abilities may help.

Visit our website today to learn more about our BPO services and how Katrium can take your business to the next level.