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Why are customer satisfaction surveys important?

Why are customer satisfaction surveys important? Let’s agree: there cannot be a prosperous and successful business without a happy customer. But how do you find out if your customer is happy and satisfied with your product? That is where the…

Why is market research necessary?

Before we try to understand why market research is necessary, first, we must understand what it actually is. As cheesy as it sounds, it is actually very important to understand the core meaning of what market research stands for; because…

Why consider multiculturalism at work?

During the last few decades, the world has become significantly smaller and flatter. Rapid technological development has made traveling and international communications easier and more affordable. Integration and globalization heavily affect both individuals and businesses. Now organizations are able to…

Estonia – Europe’s most entrepreneurial economy?

According to the World Economic Forum and Global Entrepreneurship Europe’s Hidden Entrepreneurs Report (December 2016), Estonia has been ranked first in regards to the number of startups per capita from 2011 through 2015. This country of 1.3 million people has…

Estonia: a Forerunner in Digitalization

To begin with, we, as a part of today’s society, live in a world that is constantly changing. And, generally speaking, 21st century is often referred to as the information age or the era of technology. In fact, this is…

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