Why is market research necessary?

Before we try to understand why market research is necessary, first, we must understand what it actually is. As cheesy as it sounds, it is actually very important to understand the core meaning of what market research stands for; because…

Why consider multiculturalism at work?

During the last few decades, the world has become significantly smaller and flatter. Rapid technological development has made traveling and international communications easier and more affordable. Integration and globalization heavily affect both individuals and businesses. Now organizations are able to…

Estonia – Europe’s most entrepreneurial economy?

According to the World Economic Forum and Global Entrepreneurship Europe’s Hidden Entrepreneurs Report (December 2016), Estonia has been ranked first in regards to the number of startups per capita from 2011 through 2015. This country of 1.3 million people has…

Estonia: a Forerunner in Digitalization

To begin with, we, as a part of today’s society, live in a world that is constantly changing. And, generally speaking, 21st century is often referred to as the information age or the era of technology. In fact, this is…

Sharing economy – competition and regulations

In 1995 Pierre Omidyar sold his broken laser pointer for $14.83 to a buyer who collected broken laser pointers on an online auction site Omidyar created on Labor Day weekend. This auction site later became known as eBay. Today, eBay is a multibillion-dollar business…